2. The masthead is a bold lilac sans-
serif typography which connotes
affection, romance and innocence.
The main image is of Taraji P. Henson
who is known for her role as Cookie Lyon
in the Fox drama series Empire. The
photographer uses a close up shot.
Henson uses indirect mode of address
as she is not looking straight at the
camera which could possible connote
that she is superior and possibly
admirable. The body language of
Henson’s shoulders are pushed put with
her hand holding her neck connotes
femininity, softness and elegance as
shoulders can be considered very
sensual and frames the face of a model.
Her mid-laugh, smile also connotes
happiness and confidence.
The main cover line is in a bold serif
white typography “YAASSS Queen!’
which connotes purity, sincerity and
cleanliness which are characteristics
of a ‘Queen’ which is reinforced
through the mise-en-scène of
Henson’s crown which has
connotations of a Queen and in the
cover line.
The other cover lines underneath
the main cover line uses Queen
jargon ’All hail Taraji P. Henson’,
‘television (and movie!) royalty.
The verb ‘hail’ and noun ‘royalty’
all connote that Henson is
represented as a superior, has
authority and power.
The topline of the front cover also
entices the audience with other
additional content that could be in
the magazine. Having a exclusive or
an insight or a prerelease could help
attract Stranger Thing fans. – Jenkins
fandom theory
There is a small puff in the top left
third to give homage to ‘Gene Wilder’
3. Representation
• Cookie Lyon is known for being a
strong, powerful and confident
business woman. This challenges
stereotypes as Henson plays a
character who is powerful, rich and
successful black woman and black
woman are usually represented as
being inferior.
• She is known as ‘Queen Bee’
4. The company name ‘Entertainment
Weekly’ is in the top right corner to help
audiences know what website they are
using and help increase brand awareness
There is a landscape advert at the top. The advert is a Games of
Thrones game advert which would be suitable for Entertainment
Weekly readers/subscribers as they are a film/television magazine
and Games of Thrones is a popular television series
There are lots of
subtitles such as TV,
Movies, Celebrity,
Awards which could
help audience
participation and
audience interactivity
which could help
create a more active
audience
The front page features the latest articles which may entice
Entertainment Weekly readers – possibly younger
audiences since the character is fun and animated
Recommendation
of television series
or films ‘WHAT TO
WATCH’ could help
give Entertainment
Weekly
readers/subscribers
find new content to
watch which could
be used for
escapism,
information,
entertainment,
personal identitiy,
social interaction –
Uses and
Gratification Theory
by Blumer and Katz
5. The masthead is in a bold black
serif typography which
connotes sophistication,
simplicity and poise. Next to
the mast head on the right is a
subtitles such as ‘THE
MUSTLIST’ ‘WHAT TO WATCH’
to help Entertainment Weekly
readers easily locate the
articles they are looking for.
This is in simplistic smaller
black sans-serif typography.
The main image is of Peter
Capaldi who is known for
playing the 12th incarnation of
the Doctor in Doctor Who and
Jenna Coleman who plays the
Doctor’s sidekick. The body
language and composition of
the mid shot is strange and
unusual which could reflect the
narrative of the sci-fi television
series.
The subheadings are in the
same typography as the
masthead but the font size is
much smaller and grey. The
articles are underneath the
subheadings in a bold black
sans serif typography which
sophisticatedly contrasts from
the grey typography.
There is a heading in the main
image letting audiences know
who is in the main image and
could give Doctor Who fans an
exclusive picture at the Comic-
Con event.
6. Institution
Entertainment Weekly (EW) is an American entertainment monthly magazine – (decided to be a
monthly publication in June 2019)
Published by Meredith Corporation which is an American media conglomerate that owns
magazines, television stations, websites and radio stations. Some examples of other magazines
owned by Meredith Corporation – Fitness, InStyle, Health, People, Country Life etc.
Each issue is £6.66
Circulation: 1.8 million (2013)
Founder: David Morris
First issue published was in February 1990
Editor: Henry Goldblatt
EW features letters to the editor, reviews, news and notes, feature articles top movies, television
etc. and The Bullseye - rating the ‘hits’ and ‘misses’ in popular culture
7. Mission
statement
• EW’s mission statement:
“SMART, FUNNY, FIRST
Entertainment Weekly owns pop culture.
We are the first to tell you about the best
and worst movies, TV shows, music,
books and more. With unparalleled
access, we are your most trusted source
for entertainment news, and your direct
line to Hollywood’s most compelling
artists. Our content lives everywhere you
do. Entertainment Weekly knows your
time is precious; we tell you how to
spend it wisely”
8. Audience
26 million consumers – 9 million via print, 22 million via digital
content, 16 million via social media and 11 million via video
Demographic: 15-30 year olds
Psychographics:
Explorers: EW readers are probably seek adventure and want to
watch something new either for escapism or social interaction
etc.
Mainstreamers: EW readers may want to know the latest trends
and the most popular films of a certain genre
‘Entertainment Weekly is the pop culture concierge sparking
conversation and inciting action among passionate
entertainment fans’
