2. FOCUS GROUP
• My focus group is made up of 4 subjects who all fit into my primary
target audience.
• All 4 subjects would fit into the target demographic described in the
brief as ‘a socially-conscious, 16-25, middle to upmarket demographic’.
• Creating a focus group will help me visualise who my target audience
will be, the wants and needs of my target audience, and whether they
would engage with my media product (my music video).
3. TITO – PRIMARY
AUDIENCE
Name: Tito
Age: 16
Occupation: Sixth form student
Psychographic: Explorer
Interests: Loves watching movies, and enjoys
writing screenplays for short films. She is
interested in fashion, and likes making her own
jewellery and accessories.
Favourite artists: Frank Ocean, Clairo, Tyler the
Creator
Favourite film: Stand By Me
4. ALEX – PRIMARY
AUDIENCE
Name: Alex
Age: 23
Occupation: Works on radio advertisements
Psychographic: Explorer
Interests: He enjoys singing and writing songs,
and also does stand up comedy. He also likes to
direct and act in film projects with his friends.
Favourite artists: Radiohead, Arcade Fire, Orla
Gartland
Favourite film: The Shawshank Redemption
5. AMBER – PRIMARY
AUDIENCE
Name: Amber
Age: 17
Occupation: Sixth form student
Psychographic: Explorer
Interests: She enjoys painting and scrapbooking,
and likes doing DIY projects. She also likes doing
creative makeup looks and doing photoshoots
with her friends.
Favourite artists: Kiana Ledé, BENEE, Gus
Dapperton
Favourite film: Call Me By Your Name
6. LEON – PRIMARY
AUDIENCE
Name: Leon
Age: 19
Occupation: University student
Psychographic: Reformer
Interests: He likes watching films and spends a
lot of time listening to music. He also plays bass
guitar and enjoys cooking.
Favourite artists: Stereolab, XTC, Cocteau Twins
Favourite film: Spirited Away
