2. My focus group
My focus group is made up of four subjects who belong to my
demographic (culturally sophisticated class AB 16-25 year olds), and 2
alternative secondary audience members.
Creating a focus group allows me to have a clearer understanding of
what my demographic are interested in as well as what they are looking
for in my chosen media product.
3. Profile 1 – Lawrence Cormack
Gender – Male
Favourite Social media – Snapchat
Favourite celebrities and influencers – Gemma Collins
Favourite TV show – Game of Thrones
Favourite film – Avengers: Infinity War
Favourite music streaming service – Spotify
Favourite film/tv streaming service – Amazon Prime
Favourite musical artist – Ariana Grande
Favourite music video and why? – Into You – Ariana Grande
“The camera angles are really good and the fast paced editing really amplifies the song”
About Lawrence is a Maths and Economics student who enjoys going to the
cinema with his boyfriend in his spare time to see the latest comic book
movies. He hopes to study Accounting and Finance.
4. Profile 2 – Lauren Howell
Gender – Female
Favourite Social media – Twitter
Favourite celebrities and influencers – Lady Gaga
Favourite TV show – Peep Show
Favourite film – Grease
Favourite music streaming service – Spotify
Favourite film/tv streaming service – YouTube Music
Favourite musical artist – SZA
Favourite music video and why? – Hands to myself – Selena Gomez
About: Lauren is a sociology student who loves to keep active and go to
the gym in her free time
5. Profile 3 – Teddy Clayton
Gender – Male
Favourite Social media – Instagram
Favourite celebrities and infulencers – Johanna Lumley
Favourite TV show – Skins
Favourite film – The Breakfast Club
Favourite music streaming service – Spotify
Favourite film/tv streaming service - Netlix
Favourite musical artist – The 1975
Favourite music video and why? – Somebody Else – The 1975
“I love the vast array of colours such as the use of black and white at the beginning, then bright
neon colours.”
About: Teddy is an English Language and Literature student who hopes
to pursue a career in creative writing. He is very in touch with his
feminine side and dresses up in drag in his spare time, and aspires to be
on RuPaul’s drag race in the near future.
6. Profile 4 – Grace Duffy
Gender – Female
Favourite Social media – Twitter
Favourite celebrities and influencers – Benedict Cumberbatch
Favourite TV show – Peaky Blinders
Favourite film – The King’s Speech
Favourite music streaming service – Deezer
Favourite film/tv streaming service - Hulu
Favourite musical artist – Santandave
Favourite music video and why? – Titanium – David Guetta ft. Sia
“The video is very mysterious as you do not know what is going on within the narrative at the
beginning. The visual effects are also great.”
About: Grace is a performing arts student who has a dream of performing in
West End. She describes herself as a tomboy and is a lover of history.
