5. OVERVIEW
THE OFFICIAL FACEBOOK COMPANY WEBSITE REPORTS:
OVER 750 MILLION ACTIVE USERS.
50% OF USERS LOG INTO FACEBOOK EVERYDAY.
PEOPLE SPEND OVER 700 BILLION MINUTES A MONTH ON FB.
6. OVERVIEW
THE AVERAGE USER:
HAS 130 FACEBOOK
FRIENDS
CREATES 90 PIECES OF
CONTENT EACH MONTH
IS CONNECTED TO 80
COMMUNITY PAGES, GROUPS
AND EVENTS
7. ALL OF THESE STATISTICS
ATTRACT ADVERTISERS
WIDE REACH
HEAVY USAGE
ACCESS TO AN EXTENSIVE AMOUNT OF PERSONAL INFORMATION
8. FACEBOOK CLAIMS….
―FACEBOOK DOESN’T
SELL YOUR
INFORMATION TO
ADVERTISERS.‖
9. BUT… IN 2010…THE WALL STREET JOURNAL DISCOVERED
―Many of the most popular applications, or "apps,"
on the social-networking site Facebook Inc. have
been transmitting identifying information—in effect,
providing access to people's names and, in some
cases, their friends' names—to dozens of advertising
and Internet tracking companies.‖– WSJ
INCLUDING– THOSE WHO SET THEIR FACEBOOK PRIVACY
SETTINGS TO THE STRICTEST
10. WHAT THEY KNOW SERIES.
WSJ HAS BEEN DEVELOPING…
INVESTIGATING THE GROWING FIELD OF COMPANIES
THAT BUILD DETAILED DATABASES ON PEOPLE IN
ORDER TO TRACK THEM ONLINE
11. THE WSJ’S INVESTIGATION FOUND…
THE APPS REVIEWED BY THE JOURNAL WERE SENDING
FACEBOOK ID NUMBERS TO AT LEAST 25 ADVERTISING
AND DATA FIRMS, SEVERAL OF WHICH BUILD PROFILES
OF INTERNET USERS BY TRACKING THEIR ONLINE
ACTIVITIES.
12. CLASSICAL LIBERALISM
INTELLECTUALISM
FACEBOOK USERS DESERVE TO BE
AWARE OF WHO GETS ACCESS TO
THEIR PERSONAL INFORMATION IN ORDER
TO MAKE INFORMED DECISIONS ABOUT WHAT THEY
POST ON FACEBOOK.
“We encourage you to read the Privacy Policy, and to
use it to help make informed decisions”-facebook.com/terms
13. MY THOUGHTS…
USERS SHOULD BE MORE AWARE THAT THE
CONTENT THEY POST… EVEN WITH PRIVACY
SETTINGS… IS NOT ALWAYS PRIVATE… SO BE
CAREFUL WHAT YOU PUT ON THE INTERNET
IF FACEBOOK WANTS TO CONTINUE ITS SUCCESS IT
NEEDS TO MAKE SURE THEIR USERS ARE PROTECTED
AND THAT THEY FEEL SAFE
STOP SPENDING SO MUCH TIME STALKING PEOPLE ON FACEBOOK!
AND MAYBE THIS WOULDN’T BE SUCH AN ISSUE