Networking on LinkedIn 101
Oliver Schinkten | March 2018

Housekeeping
• Everyone on the line is muted
• Q&A session to follow — please type
questions in the Q&A box
• A recording of the webinar and slides will
be emailed to you
• Please take survey
2

Today’s Host: Oliver Schinkten
Oliver Schinkten
Staff Instructor at LinkedIn
Oliver’s Courses:
- Learning LinkedIn
- Learning LinkedIn Recruiter
- LinkedIn for Students
- Digital Citizenship

Today’s
agenda
• What is a network?
• Why network?
• Networking tips
• Q&A
4

Free LinkedIn course available online
• Course name: Learning
LinkedIn
• Step-by-step “how-to”
guide for getting started
on LinkedIn

Myths about LinkedIn

1.LinkedIn is only for people who are
looking for jobs.

2. The best time to create a LinkedIn
profile is when you need to look for a job.

3. I don’t need a network.

What is a network?

“Networking is a deliberate activity to build, reinforce
and maintain relationships of trust with other people to
further your goals.”
- Andrew Hennigan
11

Why network?

People with a strong network get
up to 13x more job opportunities
13

Benefits of a network
• Stay up-to-date & informed
• Questions & advice
• Feedback
• Collaborate
• Potential clients
• Job opportunities

70% of people were hired at a
company where they had a
connection
15

Benefits of a network
2nd degree
110,000
1st degree
645
3rd degree
4,000,000
• Adding connections
'unlocks' an exponential
number of people.
• “Friends of friends” that
you can be introduced
to, who may work at
companies and
industries you’re
interested in.

Networking Tips

Update your profile
1.

Identify and use keywords
2.
KEYWOR
DS

Elaborate on work experience
3.

Form a networking strategy
4.
Identify who you want to connect with!
Build a solid foundation
- Friends & family
- Co-workers (current and former)
- Classmates (current and former)

Connect with people that you know
5.
You need solid
foundational network to
- Increase your
credibility
- Increase your reach

Use the Search bar to expand your network
6.
Once you have a solid base, you can reach out to others
- Similar field
- Similar position
- Alumni
- Work at a company you would like to work for
- Potential clients or collaborators

Personalize connection requests
7.

Join LinkedIn Groups
8.

Join LinkedIn Groups
8.

Use the Newsfeed
9.

Consume and share info
10.

Stay
Active!
• Share content
• Create content
• Give feedback
• Join in on the conversations
29

30
Feel free to reach out:
LinkedIn: linkedin.com/in/oliverschinkten
Twitter: @schink10
Free course: Learning LinkedIn

Q&A