LinkedIn for Business


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June 2012, the Chamber's Connect @ Lunch focused on LinkedIn for Business.

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  • We’ve already discussed the importance of other Social Media as a whole, but today, we will explore specifically LinkedIn. LinkedIn is the world’s largest professional network. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
  • On average , professionals are signing up to join LinkedIn at the rate of 2 per second.
  • Develop a tone and theme. Be authentic. Know it will take time… Remember to be approachable. They will share their opinions. Be ready to give helpful and informative feedback.
  • LinkedIn for Business

    1. 1. LinkedIn For Business LinkedIn is the world’s largest professional network.LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
    2. 2. LinkedIn started in the living roomof co-founder Reid Hoffman in 2002.
    3. 3. LinkedIn officially launched on May 5, 2003.
    4. 4. By the end oftheir first month, LinkedIn had4,800 members.
    5. 5. As of March 31, 2012,LinkedIn is the world’s largest professional network with 161million members in over 200 countries and territories.
    6. 6. On average ,professionalsare signing upto join LinkedInat the rate of 2per second.
    7. 7. Users spend an average of 17 minutes onLinkedIn each day.
    8. 8. •What do LinkedIn users do? create a free online profile, like that of a resume, connect with colleagues, and discover breaking news and professional insights. Top level executives primarily use LinkedIn for industry networking (22%) and promoting their businesses (20%). Middle management professionals primarily use LinkedIn to keep in touch with other people (24%) and industry networking (20%). Entry level employees primarily use LinkedIn for job searches (24%) and co-worker networking (23%). Overall, the top activities on LinkedIn are industry networking (61%), keeping in touch (61%), and co- worker networking (55%).
    9. 9. Members didnearly 4.2 billion professionaloriented searches in 2011.
    10. 10. Available in 17languages
    11. 11. 2,447Employeesaround the world
    12. 12. All of 2011’s Fortune 500executives are Members
    13. 13. 82 of the Fortune 100Companies use LinkedIn
    14. 14. More than 2 million companieshave LinkedIn company pages
    15. 15. There are more than1 million LinkedIn groups of members sharing insights and knowledge
    16. 16. Hundreds of thousands of jobapplications have been submitted via Apply with LinkedIn.
    17. 17. LinkedIn announced May 3, 2012 , they acquired the professional contentsharing community of SlideShare.
    18. 18. Control what people know aboutyou by editing your profile. (Communicate a professional brand and let other members connect, communicate, and collaborate with you.)
    19. 19. What does a 100% Profile mean? •Photo •Executive summary •Skills set •Education •3 recent positions •3 recommendations from your connections
    20. 20. Basic Info•Name•Professional Headline- job title, butcustomize it to reveal something aboutexpertise and personality•Use your location and industry to helppeople reconnect and reach out.•3 recent positions- if you work for a bigcorporation, you can click edit displayname to add in the name of yoursubsidiary.•Description: list requirements andaccomplishments to increase yourappearance in search results.
    21. 21. •Education: Where and what you studiedprovides insight into your professionalexpertise.•Executive summary: expertise,accomplishments and goals. Write in firstperson, discuss what you are passionateabout, and use key words to make youeasier to find.•Recommendations:•Websites: Can say other to create yourown description. THE MORE DETAILED YOU ARE, THE MORE YOU WILL BE NOTICED and EASIER TO FIND.
    22. 22. What can you Search? -Companies -Groups -Connections
    23. 23. What would you put on yourresume/business card?Facebook is the place for familyand friends, and LinkedIn isabout business.
    24. 24. LINKEDIN CHECK LIST •Apps- add your slideshare, etc. to your profile. Enrich and share information •Blog Link- engage with your written material •Add company pages- Describe products and services, embed videos, etc. •Events-
    25. 25. Follow companies: keep your eye onwhat’s new and best practicesGroups- Join them and stay up ontopics on interest and network withother industry expertsHelp center and YouTube Channel:Watch for how to’s for answers…Images: 80x80 pixels: watch yourlocation, wardrobe, etc. Should reflectprofessional nature
    26. 26. Jobs: search, post, etc.Keywords: utilize for search purposesLink to LinkedIn in your email signatureMobile App- access 24/7Update at least once a week.Connections on LinkedIn should mirroryour offline professional network
    27. 27. Should I post a profile picture? Next page is a heat map portraying what visitors look at most.