Sales Marketing Professional

1. Susan K Vitale
7914 Brookwood Drive, Clarkston MI 48348
248.467.9007 skvitale@comcast.net
Sales and Marketing Professional
Performance Profile
Accomplished Sales and Marketing Professional with a proven track record of bottom line successes working with
leaders in the wholesale, retail and hospitality industries. Strong record of relationship–building, leading to long term
profitable business relationships. Comprehensive experience in all phases of successful product sales and marketing as
a leader and team player. Strong communication, presentation and organizational skills.
Key Sales and Marketing Experience
 30+ years progressive experience in sales: developing and leading teams, territories and growing accounts
 Effective in establishing and maintaining relationships with clients by creating innovative promotional
incentives and consistent follow-up service
 Developed and implemented comprehensive quarterly sales and marketing plans leading to increased revenue
 Managed recruitment, role assignment, and training/development for staffs of 30–50
 Prepared and delivered product/service presentations to corporate/national clients
 Led marketing campaigns/sales blitzes to increase product/service awareness
 Launched new hotel property, driving contract management, marketing collateral, and promotion
 Oversaw Black Tie Garden party for 700 VIPs at The John Salley House in historic Indian Village, Detroit
 Co-conceived and coordinated month-long Carriage House Café Fundraiser
 Planned and executed grand opening event for 500+ executives and community leaders
Employment History
Sales/Marketing/Administration Whims Insurance Agency, Rochester, MI Feb 2014 – Jun 2016
Created marketing strategy, networked with area chambers, corresponded with clientele, and performed subject
researched for 3,600 personal and commercial accounts and 7 major insurance carriers.
Business Owner Self-Employed Nov 2007 – Feb 2014
Built direct sales businesses and performed sales, marketing, recruiting, training, leadership, motivation, financial
budget and cash flow management.
Director of Sales/Property Management Prime Hospitality, Atlanta, GA May 1997 – Apr 1999
Managed and supervised new hotel. Coordinated sales strategy, operational practices and reporting standards amongst
8 sister hotels, including revenue/profit objectives.
Banquet & Catering Director Fox and Hounds Inn, Bloomfield Hills, MI Nov 1994 – Jan 1997
Conceptualized and developed sales promotion program for $3M historic establishment. Teamed with general manager
to create upscale custom and corporate functions.
Regional Account Manager Great Lakes Wine & Spirits, Highland Park, MI May 1989 – Nov 1994
Obtained new clients, maintained base of 500+ accounts; exceeded monthly quotas across 20 product lines.
Retail Management Positions: Mar 1983 – May 1989
Limited Inc. Store Manager
US Shoe Corp Assistant Manager
Burlington Department Manager
Education and Professional
Associate of Business Studies: Delta College, Saginaw, MI
Professional Training: Business Law, Negotiating, Advertising, Professional Selling, Prospecting, Coaching, and
Leadership
Professional Assn: Ambassador, Rochester Regional Chamber of commerce, Rochester DDA