Current CV for nicola king-spooner

1. nicola king-spooner 2 Goldhawk Road
client services, account manager Shepherds Bush
W12 8QD
07792 700 408
nicola.kingspooner@hotmail.co.uk
I am a highly active and motivated individual – but who isn’t? What makes me different
from other people is that I get things done. I identify the challenges and then tackle them,
head on. I am to the point and results driven. I enjoy taking a campaign at any stage and
driving it forward through to delivery in a professional and efficient manner, ensuring to
take great care of the details along the way. I have a key understanding in the importance
of strategic planning and always ensure that my campaigns operate in line with the
overall marketing strategy and brand objectives.
work placements
Billington Cartmell November ’08 – December ’08 Account Manager (freelance)
Gravity May ’08 – November ‘08 Account Manager (freelance)
WWAV Rapp Collins April ’08 Account Manager (freelance)
Birddog August ’07 – April '08 Account Manager
Tidalwave July ’06 – July ’07 Account Executive
Target Nov ’05 – June ’06 Account Executive (part time, unpaid)
Woking Football Club June/July ’05 Marketing Assistant (part time, unpaid)
experience
I have been lucky enough to have the opportunity to work on a broad selection of marketing
activities across both business to consumer and business to business. Although I am
keen to explore new areas of marketing, I would like to develop my understanding in the
areas I have worked in as daily I am reminded that I have much to learn.
international integrated campaigns; point of sale, press, microsite,
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digital applications, online media
uk integrated campaigns; online media, print, eCRM, promotion, experiential,
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SMS marketing, direct mail, social media
direct marketing; door drop, direct mail, data planning, DRTV, radio
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digital; campaign microsites; on line advertising; eCRM; HTML and plain text,
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conditioned questionnaires, Flash websites, trigger based marketing, using CMS’
print; press, direct response
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promotions; point of sale, on pack, promotional insurance
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experiential; live marketing, event management
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new business; brand planning and development, pitch development
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and presentation
channel marketing; education and promotional activities
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internal comms; motivation, education and conference activities.
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i want to shout about...
The IMEDEEN 90 Day Challenge
Gravity, august ‘08.
Integrated UK promotional campaign based on a money back guarantee which dealt with
issues of price, risk and efficacy. I made recommendations for content, structure and
mechanics and then implemented the campaign. I delivered the campaign under budget
with 60% revenue, within the deadline and secured an additional £20k billing.
Results:
sales increase of 29% YOY
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125% ROI
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566 (40%) more participants than 2007
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23% increase in positive brand perception from 2007
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2. Lingo24. Love your language.
Birddog, February ‘08
Lingo24 is an online translations company which had never used any form of marketing bar,
online search and PR. From pitch, I took Lingo24 through the brand planning process resulting
in a new tag line, copy platform and Creative PlatformTM. The first project was a 3 part direct
mail campaign using Valentine’s Day as the kick off date.
Results:
5% response rate
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80% of leads converted to sales
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And most importantly the client was impressed with his first ever marketing activity results
and has continued working with Birddog.
HP Test Drive
Tidalwave, ‘06/’07
Managed and developed ‘Test Drive’ a high end HP Product Evaluation Program. As the pivotal
rd
role within Test Drive I co-ordinated 3 parties, HP account managers and the HP Marcomms
team. Following the success of Test Drive in the UK, HP looked to roll the campaign out
across Europe. Here, I became integral in developing processes and planning the managing
and reporting functions on a European level.
Results:
£6m revenue generated (within 6 months of live date)
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7 awards; including B2B awards for highest ROI and communications
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campaign, and the Silver-Sledgehammer at the BMA Pro-com Awards in the USA
qualifications
University of Gloucestershire Marketing Management with
Human Resources BA Hons 2.1
Orpington College Advanced Leisure and Tourism GNVQ Merit
St Thomas More, Eltham 11 x GCSEs A* - C
interests
Keeping active: snowboarding, surfing, camping, mountain biking etc. Live music; festivals
and gigs. Travelling; experiencing and learning about different cultures. Going to the gym
(honestly – I do actually go!). Irish dancing; the whole Riverdance Michael Flatley thing –
I've been dancing for 15 years and yes it is probably time I gave up, but I enjoy it. Reading
and the old 'socialising' I'm good at that one.
references
Stephen Firth, Managing Partner, Gravity Marketing, M 07880 735 974
‘Nicola has been invaluable to Gravity over the past few months. She’s focussed, driven and
extremely dedicated with the ability to deliver campaigns brilliantly and with an eye to spot
an opportunity. She is undoubtedly that rare breed of freelancer who demonstrates all the
traits that you’d expect from a highly motivated permanent team member.’