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Supercharging Site Planning in Retail & Real Estate [CARTO Reveal]

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In this webinar, our speakers, Flo Broderick, Javier Pérez Trufero and Iñigo Medina discuss how Retailers and Real Estate companies can speed up their geospatial journey with third party data.
Watch it now at: https://go.carto.com/supercharging-site-planning-monitoring-retail-real-estate-recorded

Published in: Technology
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Supercharging Site Planning in Retail & Real Estate [CARTO Reveal]

  1. 1. Supercharging Site Planning in Retail & Real Estate FOLLOW @CARTO ON TWITTER
  2. 2. CARTO — Turn Location Data into Business Outcomes Introductions Florence Broderick VP Marketing Javier Perez Trufero Head of Data Iñigo Medina Director of Product
  3. 3. Multi-billion dollar industries are being built on location data 80%Of all data collected has a location element on it 10%Is actually used to Power Business Decisions
  4. 4. US retailers have announced some 1,674 store closures and 1,380 store openings. Coresight 2019
  5. 5. In-store sales will still make up 75 to 85% of retail sales by 2025. McKinsey 2018
  6. 6. A store’s e-commerce halo can account for 20 - 40% of its total economic value. McKinsey 2018
  7. 7. CARTO — Turn Location Data into Business Outcomes Leaders Retail & Real Estate are already using this data in 3 core use cases: Site Monitoring: How are my stores performing? Site Planning: Where shall we expand? Investment Analysis: How should we manage our Real Estate portfolio?
  8. 8. CARTO — Turn Location Data into Business Outcomes The industry challenges have changed: How should we manage our sites for omnichannel? Which stores should we close first? Where should we expand our store network?
  9. 9. CARTO — Turn Location Data into Business Outcomes Users & decision makers have different pain points: Data Science Expansion & Estates Management “There are so many interesting data streams out there, but we don’t have time to speak to so many different vendors, evaluate them and contract with all of them.” “Our GIS and BI teams are a bottleneck as they need to deliver on various geospatial projects. I need fast access to PDFs or CSVs that help us to understand our Retail Site Performance.” “We’re only a small Data Science team to serve the whole organization, so I don’t have much time for visualization - I need to focus on analyses.”
  10. 10. CARTO — Turn Location Data into Business Outcomes Decisions and users have changed, but what about the data?
  11. 11. 2018CARTO — Turn Location Data into Business Outcomes Financial Human Mobility Traffic and Mobility Demographics Real Estate LDS and POIs The arrival of always-on data streams:
  12. 12. 2018CARTO — Turn Location Data into Business Outcomes But what are they key challenges? Evaluation Evaluating multiple data vendors to understand their quality in your markets can be a drain on your resource. Acquisition Understanding pricing for third party data streams to include in your analyses. ROI Measuring the potential return on investment of using new and always-on data streams is tough.
  13. 13. How can we make it easier to use more location data in the Site Planning process?
  14. 14. CARTO — Turn Location Data into Business Outcomes It’s time for a demo!
  15. 15. CARTO — Turn Location Data into Business Outcomes Faster & higher quality insights
  16. 16. CARTO — Turn Location Data into Business Outcomes Easier access to LI across your organization
  17. 17. CARTO — Turn Location Data into Business Outcomes Best-in-class location data streams
  18. 18. Thanks for listening! Any questions? Request a demo at CARTO.COM Javier Perez Trufero Head of Data // javier.pereztr@carto.com Florence Broderick VP Marketing // flo@carto.com Iñigo Medina Director of Product // imedina@carto.com

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