The document discusses the use of location data in retail and real estate, emphasizing its importance for site planning, monitoring, and investment analysis. It highlights industry challenges, user pain points, and the need for efficient access to data streams to enhance decision-making. CARTO offers solutions to streamline the integration and analysis of location data to drive business outcomes.

1. Supercharging Site Planning in
Retail & Real Estate
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2. CARTO — Turn Location Data into Business Outcomes
Introductions
Florence Broderick
VP Marketing
Javier Perez Trufero
Head of Data
Iñigo Medina
Director of Product

3. Multi-billion dollar industries are being
built on location data
80%Of all data collected has a
location element on it
10%Is actually used to Power
Business Decisions

4. US retailers have announced
some 1,674 store closures and
1,380 store openings.
Coresight 2019

5. In-store sales will still make up
75 to 85% of retail sales by
2025.
McKinsey 2018

9. A store’s e-commerce halo
can account for 20 - 40% of
its total economic value.
McKinsey 2018

11. CARTO — Turn Location Data into Business Outcomes
Leaders Retail & Real Estate are already
using this data in 3 core use cases:
Site Monitoring:
How are my
stores
performing?
Site Planning:
Where shall we
expand?
Investment
Analysis:
How should we
manage our
Real Estate
portfolio?

12. CARTO — Turn Location Data into Business Outcomes
The industry challenges have changed:
How should we
manage our
sites for
omnichannel?
Which stores
should we
close first?
Where should
we expand our
store network?

13. CARTO — Turn Location Data into Business Outcomes
Users & decision makers have
different pain points:
Data Science Expansion & Estates Management
“There are so many interesting data
streams out there, but we don’t have
time to speak to so many different
vendors, evaluate them and contract
with all of them.”
“Our GIS and BI teams are a bottleneck
as they need to deliver on various
geospatial projects. I need fast access
to PDFs or CSVs that help us to
understand our Retail Site
Performance.”
“We’re only a small Data Science team to
serve the whole organization, so I don’t
have much time for visualization - I
need to focus on analyses.”

14. CARTO — Turn Location Data into Business Outcomes
Decisions and users have changed,
but what about the data?

15. 2018CARTO — Turn Location Data into Business Outcomes
Financial
Human Mobility
Traffic and Mobility
Demographics
Real Estate
LDS and POIs
The arrival of always-on data streams:

16. 2018CARTO — Turn Location Data into Business Outcomes
But what are they key challenges?
Evaluation
Evaluating multiple data
vendors to understand their
quality in your markets can
be a drain on your
resource.
Acquisition
Understanding pricing for
third party data streams to
include in your analyses.
ROI
Measuring the potential
return on investment of
using new and always-on
data streams is tough.

17. How can we make it easier to use
more location data in the Site
Planning process?

18. CARTO — Turn Location Data into Business Outcomes
It’s time for a demo!

19. CARTO — Turn Location Data into Business Outcomes
Faster & higher
quality insights

20. CARTO — Turn Location Data into Business Outcomes
Easier access to
LI across your
organization

21. CARTO — Turn Location Data into Business Outcomes
Best-in-class
location data
streams

22. Thanks for listening! Any
questions?
Request a demo at CARTO.COM
Javier Perez Trufero
Head of Data // javier.pereztr@carto.com
Florence Broderick
VP Marketing // flo@carto.com
Iñigo Medina
Director of Product // imedina@carto.com