Beyond basic data: Unleash the power of your business data with geospatial insights and data enrichment
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Discover how geospatial data can transform the way you analyze your business information. With streamlined data enrichment, you can add context to your data and move from basic insights to in-depth analysis that reveals the "who," "where," and "why" of your business operations. We'll discuss the benefits of using business addresses, geocoding, and unique identifiers to maximize the value of your data in various IT environments, and we'll also demonstrate how you can quickly enrich your data within cloud platforms like Snowflake and Databricks. We will share how our customers are: · Improving analytical models and organize addresses using a unique ID to easily append business context, property details, demographic data, and more · Enhancing property insight for network planning and marketing – especially for telcos and utility businesses · Managing global streaming content delivery and resource allocation based on a device’s location – using up-to-date administrative and postal boundaries Join us to learn how geospatial insights and streamlined enrichment can unlock the full potential of your business data. In this webinar, we will: · Explore the various types of data enrichment available: adding a lat/long (geocode), 3rd party data, derived attributes based on spatial analysis · Share how to streamline data enrichment in your existing IT environments · Describe how observability makes intelligent observations, identifies anomalies in your data’s volumes, values, and freshness and provides suggested remediation actions.
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Beyond basic data: Unleash the power of your business data with geospatial insights and data enrichment
- 1. Beyond basic data: Unleash the power of your business data with geospatial insights and data enrichment Colin Mattison, Principal Sales Engineer Tim McKenzie, Director, Solution Architecture David Mosher, Principal Sales Engineer
- 2. Exploding need for trusted data 83% of CEOs want their organization to be more data-driven Digital transformation investments to top $6.8 trillion globally by 2023 68% of Fortune 1000 businesses now have CDOs – up 6x in the last decade Global data infrastructure spending expected to reach $200 billion this year Data is the fuel for decision-making today 2 IDC IDC Gartner Forbes Power business data with geospatial insights and data enrichment
- 3. ”How do we make better data driven decisions?” Challenges in deploying enterprise spatial data Power business data with geospatial insights and data enrichment 3 “How do I enrich my financial trading transactions? “Are we governing how the Spatial Data is consumed in our Location Analytics solutions? “Is privacy compliant in this Spatial Data?“ Why are there so many duplicate records in our Customers and Prospects data?” ”I need to stop writing policies in this hurricane area but the data is in different formats!” How can we ensure compliance for our latest Rural Broadband awards?” "We need a better approach to location data!” LEADERSHIP BUSINESS USER DATA SPATIAL TEAM DATA GOVERN Network Planning & Optimization BUSINESS USERS Financial Crimes & Compliance LEADERSHIP BUSINESS USERS Marketing, Sales, CRM & Customer Engagement BUSINESS USERS Claims Mngt & Customer Services
- 4. LOCATION QUALITY GOVERNANCE ENRICHMENT INTEGRATION Your unique data integrity journey will reflect your business needs Data Integrity Data integrity is a journey 4 • Every journey to data integrity is unique and driven by business initiatives • Market trends are accelerating the need for data integrity • Precisely addresses needs across the data integrity journey The Precisely Data Integrity Suite unites the steps to data integrity that unlock incremental value Power business data with geospatial insights and data enrichment
- 5. Power business data with geospatial insights and data enrichment Geospatial data 5
- 6. Geospatial data can solve business problems
- 7. Ecommerce user experience Address Autocomplete Refined Matching: Trusted referential data Addressing Validation Postal Enrichment: Is the address mailable… Geocoding Location Enrichment: Where is the address… 350 Jordan Road Troy NY 350 Jordan Road Troy NY Standardizati on & Parsing 350 Jordan Rd Troy NY Append Missing Information 12180 - 8352 DPV Y DPVNoStat N PreciselyID P0000GL638OL Location Accuracy Insights Location Code: AP05 Match Code: S800 Geocoder Match: S8HPNTSCZA Census Block ID 360830523011009 Latitude 42.678129 Longitude -73.699929 PreciselyID P0000GL638OL Power business data with geospatial insights and data enrichment 7
- 8. Wireless emergency alerting Current tower-based alerting strategy • Overshooting • Undershooting Solution: transition to mobile device-based alerting Power business data with geospatial insights and data enrichment 8
- 9. Device-based alerting 9 Alert individual devices at scale • Agency boundaries • Precisely boundaries • Administrative • Safety • Network analysis • Travel times/Service areas • Scalable solution Alert only impacted devices within boundary
- 10. Policies at Risk Proactively monitoring exposure to risk
- 11. Customer Examples: Leveraging geospatial data for better insight
- 12. 12 DATA CHALLENGES Data scientists needed data to feed the ML models • Standardizing data coming from different sources • Verifying accuracy of the data • Feeding data to ML models with maximum accuracy and consistency • Enriching in-house data with accurate third-party data to feed models and provide lift SOLUTION Data scientists in AI lab: • Standardized and verified the property addresses • Geocoded addresses (added latitude/longitude coordinates) • Assigned a unique identifier to each address • Enriched their data using the id – also available in the 3rd party datasets BUSINESS VALUE • Improved trust in the models they were building • Reduced time for data standardization and preparation • Cloud-native geo addressing with curated datasets reduced time to build trusted data from 13+ hours to 3.2 hours Improve models used for assessing mortgages with small banks on the secondary market A large national mortgage association purchases and guarantees mortgages on the secondary market. Using a staggering amount of property data, including tens of thousands of appraisals each day, assessing property values is a challenge. Large national mortgage association Power business data with geospatial insights and data enrichment
- 13. Location-based logistical planning & marketing Power business data with geospatial insights and data enrichment 13 Missed opportunities & customer satisfaction at risk Lack of control over viewed content internationally made it difficult to grow subscribers, target advertising, and ensure high-quality on-demand streaming. Improved scenario Using spatial analytics with comprehensive global enrichment data, identify device location to better plan for streaming logistics and target marketing. Business benefits Grow revenue with targeted advertising, new products, and subscriber growth activities, while also ensuring customer satisfaction with a high-quality streaming experience. Business challenges No international administrative boundaries or spatial capabilities to manage streaming content outside of the US has led to a lack of content management. Organization: An on-demand video streaming platform Business Objective: Global expansion is a priority. To facilitate expansion, they are focusing on better content management, user analytics, and load balancing. 13
- 14. Power business data with geospatial insights and data enrichment Worldwide coverage 14 Comprehensive, contiguous global administrative and postal code boundaries • Admin levels: • Country • State/Province • District • Township/Municipal • City • Global postal coverage • Consistent hierarchical structure
- 15. Power business data with geospatial insights and data enrichment Deeper spatial insights 15 Political and economic filters to understand cultural nuances Community and industry-specific boundaries for data enrichment and territory analysis • Metros and neighborhoods • Land use • Disputed territories (i.e. Kashmir) • Time zones • Updated quarterly
- 16. Powering telco market insights 16 DATA Power business data with geospatial insights and data enrichment
- 17. Powering telco market insights 17 DATA Billing and Design Systems Data Siloes Power business data with geospatial insights and data enrichment
- 18. Powering telco market insights 18 DATA Billing and Design Systems • Customer Info • Address • Business Name Power business data with geospatial insights and data enrichment
- 19. Powering telco market insights 19 DATA Serviceability Network Planning & Analysis Power business data with geospatial insights and data enrichment
- 20. Powering telco market insights 20 DATA Marketing Analysis Customer Experience Power business data with geospatial insights and data enrichment
- 21. Enabling data-driven decisions with a location-centric approach 03. Analyze Apply Data Science at scale to gain a competitive advantage. 02. Enrich Leverage trusted ID to join massive amounts of your own and 3rd party data sources . 01. Organize Assign a trusted ID that is unique and persistent to each address.
Editor's Notes
- Story points --- Businesses rely on trusted data to make good business decisions. Key business initiatives in 2022 revolve around transforming customer experiences, applying AI to proven business cases to derive new insights and increase efficiency, leveraging the power of location to solve new problems (optional light call out to covid-19 problems being solved), and ensuring that the business is secure and compliant. Each of these initiatives is heavily dependent upon integrated, clean, accurate, contextualized, enriched data in order to deliver the maximum benefit to the organization. (Transition to next slide showing stats on data challenges.)
- Let’s talk about a story example showing a Telco organization is facing in his spatial data world: The story starts with the Leadership asking: How do we improve our financial results? Business users are facing and working with Spatial Data every day. They are asking themself: How much this unsecure data impact our customer services and marketing performance? Where this data come from? Are we looking at the latest release of the signal coverage? Can we share this data? Who is the owner of the data and can take actions? The story ends with Data /Spatial Teams realizing that there are questions not answered, and asking if they govern Spatial Data and Spatial Analytics data services. Finally, Leadership - we need a Governance program that can govern our Spatial Data!
- But data integrity is a journey. That’s one thing we hear loud and clear when we talk to our customers. Everyone is on a journey to continuously improve the integrity of their data, better understand their business, and ultimately better serve their customers. There are many different steps along the path to data integrity…. like integrating siloed data, measuring its quality, adding location intelligence, and enriching it with 3rd party data to name just a few. But we have learned from our customers is that there isn’t a standard, linear journey to data integrity that works for everyone… and that the days of large corporate initiatives are dead. Customers told us that their business and IT teams are working more closely together than ever… jointly identifying the specific scope that delivers meaningful business impact. And as a result, they tackle data integrity through distinct projects that give them business value… no matter where those steps fit into this journey… and then plan their next move. And not surprisingly, that mean they want solutions that give them the freedom to make those choices. Data integrity is a journey. It’s continuous. And it requires best-in-class solutions working together to deliver value to the business.
- Geospatial and Data mean different things to different people and within different industries, so I wanted to start by setting a baseline for what mean when we say Geospatial Data, as well as what we don't cover
- The first step in most online ordering processes, is providing an address to determine your eligibility.
- We do this with 3 categories of capabilities: Geo addressing which verifies postal addresses, adds the latitude/longitude coordinates, and assigns a unique identifier to streamline data enrichment. We have a large data enrichment portfolio which is used to add relevant context to your business data. And finally, our spatial analytics capabilities which can create and expose new derivative attributes such as aggregating data to understand distance, geometry, density, and more. So let’s look at this first customer. Which is an on-demand video streaming service, and they needed better control of their content that is being viewed internationally. They know the device location, but they didn’t have accurate or complete international administrative boundaries. Without them, they couldn’t control what content they could offer to specific devices, and it was difficult to: grow subscribers target their advertising and ensure they have resources to deliver a seamless viewing experience during times of high-demand So now they are using spatial analytics and data enrichment capabilities by using accurate international boundaries to precisely determine where devices are located, what content they can view, and better plan and scale up resources when anticipating high-demand periods. A positive viewing experience ensures customer satisfaction. Secondarily, their marketing department is using this information to help grow their business, and develop their marketing campaigns.