Description of my target audience that my music magazine will be aimed at.

1. Target Audience Profile
The audience of INDEPENDENT will be of both genders. The reader’s age will consist of 1625 this means that the majority of readers will be in education, either 6 th from, college or
universities, the rest would more likely to be working. There would be an equal amount of
readers that are in relationships to those that are single. The target audience will be
youthful and outgoing. Exceptionally mindful and follow their own thoughts. The readers
will be very wild and slightly childish; and not take into consideration other people’s
opinions about them. These young adults will take pride in their appearance; they like
playful banter. The audience will be independent and strive to be different, and successful. I
think the majority of the target audience will be motivated to become successful musicians
and will try and go all-out to be like their favourite celebrities or role models.
I believe more males will read my magazine then females as you don’t find many indie rock
artists that are females. These males probably have their own bands and performing their
own gigs at smaller locations. They will have their own style, attitude and outlook on life.
They will have the complete look of tattoos, piercings, baggy tops and skinny jeans, with
their rugged hair. I believe this half of the target audience will be interested in meeting new
people, making new bonds with people and even finding a romantic partner. These males
would aspire to be like Pete Wentz, Joel Madden, and even acoustic artists like Jake Bugg.
The females included in my target audience will look up to artists like Hayley Williams.
Successful independent artists that they can aspire to be like as theses females will probably
have a vast interest in music. I expect this side of the target audience to be wild with a party
animal lifestyle. These females will be outgoing but stubborn, not very interested in many
other people unless they are in the group of this ‘rock and roll’ lifestyle. They will have an
extreme look about them. For example, they might have crazy colours in the hair,
independent clothing, piercings, and tattoos.
I think the overall interests of the target audience includes things like road trips, attending
gigs and festivals, partying and hanging out with their closest group of friends. In their spare
time I think they would like going to the cinema, taking spontaneous trips up London. Some
of the target audience might even be interested in photography, art and design.
My target audience will be interested and favour specific genres like indie Rock, Rock and
Roll, Heavy Metal, Punk Rock. I think what they like most about these genres of music are
the features they include. Firstly they like the music because the lyrics are relatable; it
makes them thoughtful and able to concentrate. Also the main reason is just because it’s
enjoyable and entertaining; your fingers have to tap along to the beats.