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Crye motorsports proposal 1

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This is a proposal I put together to send to prospective marketing partners for Crye motorsports.

Published in: Marketing
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Crye motorsports proposal 1

  1. 1. 2015-2016 Marketing Proposal Quintin Crye Racing
  2. 2. Quintin is a young man of Native American decent. At the young age of 27, he has already been racing over a decade. He resides in a small Northern town of Gridley, California. There he was raised by this family that had passion for motorsports. His father, a drag racer, had influenced Quintin at a young age of not only going fast, but the dynamics of the business and responsibilities of a driver. Since 1996, Quintin has more than 25 Feature event wins to his credit. He has more than 105 top 5’s with more than 146 top 10’s. He has a Track Championship to his list of accomplishments as well as 2 Rookie of the year honors. Quintin’s first one in 2003 and one in 2007 as the USAC midget Rookie of the year. Getting to know Quintin Crye
  3. 3. More About Quintin By the time it was “legal” for him to drive a car, Quintin Crye had been speeding up and down the coast of California for over a decade. That he’d been behind the wheel in a car without doors, running on dirt or asphalt rather than the highway, was of no consequence. For Quintin, it was all about driving and driving fast. “My dad was a drag racer and I always wanted to get into it,” Quintin says. “At first I wanted to race motorcycles, but that didn’t fly at home. So, they put me in a car and let me go.”
  4. 4. Since 1996, Quintin has been one of the hottest drivers in Northern California. He’s earned top-ten finishes in NASCAR Whelen All-American Series Western Late Model races, been named the USAC Western Midget Rookie of the Year in 2007 and been a Cycleland Open International Champion. These days Quintin, the only Native American driver in NASCAR, is bouncing between his handmade late model and a stock car, aiming to get on the track anyway he can. “The only thing I want to do is race,” Quintin admits. “Any where, any time. Strap me in, fire it up and let’s go.” Driven to Win
  5. 5. 2015- Quintin will be running USAC Midgets and Sprint cars. 2013- Quintin raced a USAC sprint car. Had some success and will be looking for more in the future 2012- Quintin went back to his roots this year by running 2 non wing sprint car races with a 3rd and 5th and 2 Usac Midget races with a 6th and a DNF due to motor. Was only able to run a few races due to lack of sponsorship. He also went back and ran 18 Outlaw kart races with 10 top 5s 15 top 10s and 1 trophy dash win. 2011- Quintin ran a hand full of Nascar late model races at Roseville and only 2 Usac Midget races due to lack of sponsorship. Career Highlights
  6. 6. 2010- Ran at Roseville, Ca All American Speedway in NASCAR Late Models. Quintin also tested stock cars at Infineon raceway along side cup drivers and driving coach Chris Cook and David Smith. 2009 Rookie season in NASCAR Late Models, earning two top-tens in seven starts. Top-ten in first career-start. 2008 Quintin gained valuable experience working in the shop for 3 Amigos Racing. Was also able to gain some valuable seat time in the NASCAR K&N west. In addition he ran in the USAC Western States Midgets, with a win at Placerville. 2007 First year in the USAC Western States Midgets. Qualified 3rd quick in series debut. Won a trophy dash in just fourth start. Finished out the year as the USAC Midget Rookie of the Year and 8th in points. Highlights Cont.
  7. 7. 2007 First year in the USAC Western States Midgets. Qualified 3rd quick in series debut. Won a trophy dash in just fourth start. Finished out the year as the USAC Midget Rookie of the Year and 8th in points. 2006 4th in USAC (United States Auto Club) Ford Focus Midget points, with one win, eight top-fives, and 11 top- tens. 2005 USAC Ford Focus Midget Series ran 3 races with two top 10’s. 2004 One trophy dash win, six top-fives, and eight top- tens. 8th in the overall points. 2003 Cycleland Speedway 500cc OPEN class Rookie of the Year Highlights Cont.
  8. 8. 2002 at Cycleland Speedway, Quintin won three trophy dashes, four fast times and four A-mains in the Open Intermediate class. Quintin also won the Open Intermediate CHAMPIONSHIP. At Red Bluff in 2002-2003, in the open Intermediate class, he won three trophy dashes and four A-mains, finishing 3rd in the point’s standings. 2001, at Cycleland Speedway, Quintin moved up to the Open Intermediate Division. That season he posted two FAST times, and finished 3rd in the points. During the 2001-2002 season at Red Bluff in the Open Intermediate class, he won three trophy dashes, finishing 4th in the points division. 2000-2001, Quintin won one trophy dash and two A-main events at Cycleland Speedway finishing 6th in the points division. Karting Days
  9. 9. That winter, He raced in the 125cc class in RED BLUFF (Calif.) Tehama District Fairgrounds, finishing 7th with one trophy dash win. 1999, Quintin second year racing in the 125cc class, I finished 3rd in points, winning three A-mains and two trophy dashes. 1998 Quintin moved up to a 125cc class and won two A-mains and one trophy dash, finishing 5th in my first year in the 125cc class. 1997, Quintin’s second year racing at Cycleland Speedway, I won seven A-mains and four trophy dashes. He won the first and second races of the year back to back, and finished second in the box stock point standings. 1996 Quintin started racing Outlaw Karts at Cycleland Speedway (Chico, Ca) . In The Beginning
  10. 10. Auto racing is the top spectator sport in America. As a result, it’s a consistent and effective marketing channel for corporate sponsors. Auto racing taps into the most brand-loyal population of all sports enthusiastic -race fans- on a regional and local level, as well as a national one. This creates a unique marketing proposition for racing sponsors; enabling businesses large and small to gain tremendous grassroots exposure. The low risk with reasonable investment contains huge potential for your company and gives you the ability to grow with a young driver in his career.You will have your company backed by a professional driver and team which will: Enhance the reputation and image of your company. Will give your product brand or service high visibility among key audiences. Will provide a focal point for marketing efforts and sales campaigns. Will generate publicity and media coverage. Marketing Partners
  11. 11. Reach Company Goals Endless Exposure-As our team sponsor, your brand automatically integrates into television, radio, web, print, licensed products and other high-profile media outlets. Target Markets-Finding the right team partnership will help you reach a specific demographic group, while still having the benefit of reaching the entire brand loyal series audience. Brand recognition second to none-UCAC Racing team sponsorships are directly incorporated into the action. Brands are synonymous with our team. When the fans cheer for our team, they cheer for your brand also .
  12. 12. Internal operation benefits USAC Racing series brings a benefit that is completely unattainable through any other form of Marketing, Increased Employee Moral. Increases company morale by: Creating a sense of pride within employees Employees displaying positive support towards one another Creating a team like atmosphere among employees Decreases employee absentness Arriving to work motivated after an exciting weekend of racing Operational improvements: Improved workflow efficiency and quality Decreasing product/service delivery time Increased customer satisfaction ratings
  13. 13. Generate Strong Leads Business to Business Find new business opportunities through other series sponsors. Build relationships with individual Track Owners . Track Side Promotions Endless opportunity to use the excitement of the Track ‘s Sponsors Midway to approach your potential customers. Network with other track side promoters
  14. 14. With USAC Racing the cars are the commercials, so the following Data will NOT effect you. The following survey was conducted by Gfk Roper September 11 throughOctober 10 of 2014, and asked adults (18 and older): “What do you do duringTV commercials? 52% - “Talk to others without paying attention to the commercials” 51% - “Get up and do something else before the show comes back on” 44% - “Switch to another channel” 43% - “Fast-forward through the commercials while using a DVR” ” 26% - “Turn the sound down on theTV or mute it” Only 13% of respondents stated they “Sit and watch the commercials”
  15. 15. Sponsor Opportunity QCR gives your company an opportunity of partnering with a motorsports team that has proven longevity and integrity to make your transition into USAC Racing series one that will be a true success now and in the future. Why become a USAC Racing series team sponsor for QCR? It is a proven and effective marketing platform. It is the ultimate form of brand integration. It is a strong return on investment. It is a symbol of success for employee moral. USAC Racing series sponsors have been a part of the sport’s heritage since the beginning. Sponsors see a positive impact from their involvement, whether it is in the first season or a long-term partnership.
  16. 16. All inclusive Sponsorship Plan
  17. 17. Business to Business Motorsports has access to more fortune 500 companies than any other sport. • Networking opportunity at all USAC Racing series events for the entire season.
  18. 18. Exposure Sponsor graphics on race vehicle as follows: Sponsor approved graphics and logo's on Hood, Upper Quarter Panels, and TV Panel graphic. Team Race Car Transporter: Graphics as created by sponsor to cover 75% of sides and rear of team transporter. Refer attached presentation graphic. Team Uniforms- Sponsor approved team and driver uniforms subject to USAC approval with logos prominently displayed at mid chest, legs, sleeves, collar and back. Other Signage- Sponsor logo will be displayed on pit box, tool boxes and related equipment. 16 foot sponsor Pit Banner to be displayed during race
  19. 19. Sponsorship Options Exclusive Primary Sponsor option 1: 18 race sponsorship as the Exclusive Primary Sponsor consisting of 9 race sponsorship on USAC Midget and 9 races of CRA Sprint car Base Cost $50,000.00 Exclusive Primary Sponsor option 2: 37 Race sponsorship as the Exclusive Primary Sponsor consisting of the entire USAC Midget/USAC CRA Sprint car series Base Cost $100,000.00 Associate sponsorship packages are also available by request
  20. 20. Additional Special Events Personal Appearances Driver will be made available a reasonable amount of personal appearances at places designated by sponsor. Driver will be available for personal appearances at all race events. Price to be determined for travel..
  21. 21. 2015 USAC Western states Midget racing schedule May 02 Tulare, CAThunderbowl Raceway May 30 Tulare, CAThunderbowl Raceway Jul 03 Santa Maria, CA Santa Maria Raceway Jul 18 Petaluma, CA Petaluma Speedway Sep 05 Calistoga, CA Calistoga Speedway Sep 06 Calistoga, CA Calistoga Speedway Sep 10 Chico, CA Silver Dollar Speedway Sep 12 Santa Maria, CA Santa Maria Raceway Sep 19 Bakersfield, CA Bakersfield Speedway Oct 03 Hanford, CA Keller Auto Speedway ### Nov 26 Special Event Perris, CA Perris Auto Speedway
  22. 22. 2015 USAC/CRA Sprint Car Schedule May 02 Perris,CA PerrisAuto Speedway May 09 Ventura,CA Ventura Raceway May 23 Perris,CA PerrisAuto Speedway Jun 13 Perris,CA PerrisAuto Speedway Jul 03 Santa Maria, CA Santa Maria Raceway Jul 04 Perris,CA PerrisAuto Speedway Aug 15 Perris,CA PerrisAuto Speedway @@@ Sep 05 Calistoga, CA Calistoga Speedway @@@ Sep 06 Calistoga, CA Calistoga Speedway @@@ Sep 07 Petaluma,CA Petaluma Speedway @@@ Sep 10 Chico, CA Silver Dollar Speedway @@@ Sep 11 Hanford,CA KellerAuto Speedway @@@ Sep 12 Santa Maria, CA Santa Maria Raceway Sep 19 Perris,CA PerrisAuto Speedway Oct 23 Peoria,AZ Canyon Speedway Park Oct 24 Peoria,AZ Canyon Speedway Park ### Nov 12 Perris,CA PerrisAuto Speedway ### Nov 13 Perris,CA PerrisAuto Speedway ### Nov 14 Perris,CA PerrisAuto Speedway ### Nov 19 Tucson,AZ USA Raceway ### Nov 20 Tucson,AZ USA Raceway ### Nov 21 Tucson,AZ USA Raceway
  23. 23. We appreciate you taking the time to learn how motorsports marketing will continually accomplish your company’s goals. With that are unattainable through any other form of marketing. Quintin Crye Racing strives to offer the best value in motorsports and has many different options to fit your specific needs. We would like the opportunity to meet with your marketing to further explain how we can work with you in creating the best plan to accomplish your goals using what both of the USAC Racing series has to and the best way of integrating your company’s marketing philosophy Quintin Crye Racing. We all look forward to a partnership that is filled with growth and while holding the leading edge on both yours and our competition. We be honored with the opportunity to work with you in the delivery of your company’s message to the millions of extremely brand loyal fans in the Kind regards, Calvin Neel CJ Motorsports Design (704) 933-8124 cal@cjmotorsportsdesign.com
  24. 24. Notes

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