1. Options at KAM Kartway
SPONSORSHIP
Marketing Partnership Opportunities and
KAM Kartway
4746 E. Hwy 114
Rhome, Tx 76078
817-300-5645
Kamkartway.com

2. INTRODUCTION
•The benefits of promoting through karting are many, but here are the biggies:
•Kart racing a true family centered grassroots form of racing and is the fastest growing motorsport
in the USA.
•According the National Kart News over 66,000 families working together each weekend for their
race team.
•Over 92% of today’s professional drivers from karting and most of them in NASCAR have ties to dirt
karting like – the newest and hottest new driver? Rookie Kyle Larson! And our KAM Drivers
competed WITH him the Tulsa Shootout just three years ago. Last year, KAM family member Kaley
also ran several Sprint Car races with him and plans to again this year during the Knoxville Nationals
(if his Owner lets him after Tony Stewart’s accident last year in the Sprint Cars).
•The average length of karting participation is 16 years.
•Karting is the first step in the motorsports ladder and 99% of these kids have motorsports career
goals after karting.
•KAM Kartway is a leader in Dirt Track racing and has produced the most Track, Regional and
National Champions than any other track in the US. The Midwest region is the location of 44% of
all karters and our reach goes out to all of them by reputation and talent of both the track and of
the KAM Drivers (current and former).
•Racers are the most Brand loyal consumers in America. They support the companies that support
their sport.
•The average age of the Dirt Karter is 22 years old, with rookies starting as young as 4. This is a
sport that every age, demographic and gender can enjoy and participate in.
– 25% are ages 4-21
– 52% are ages 22-35
– 23% are ages 35 and up
•Track Owners and promoters, Mike & Kelley Engstrom have a combined karting background of
almost 40 years and have owned, operated and supported karting events for 19 years in association
with between KAM Kartway and their race shop KAM Karting Supply.
•Sponsorship exposure goes well beyond the weekend racing because of this. A large customer
pool frequents the location daily as the race shop is at the same location and they share a driveway
& parking lot. The location is also on a State Highway 14 miles West of Texas Motor Speedway with
high volume drive by – our track stands out and signage is in premium location.
“This is were kids go to learn
how to race.”
- Bill Kee, Owner Bill Bilt Wings

3. KAM Drivers have historically
DOMINATED everywhere they go!
When you Partner with KAM Kartway you gain exposure
through the KAM Drivers on a National Level!

4. Options Available
Benefiting Youth & Grassroots Racing in North Texas
24 Race Points Championship Series
Poker Run
Freedom Fest Fireworks
Redneck Nationals
John Makula Memorial Race
Short Track Shootout
Affiliate Sponsors*
As with all motorsports, tracks and race venues,
KAM Kartway simply could not exist without the
generosity of our dedicated sponsors.
We can custom tailor a marketing plan to suit your
advertising needs. Following are some Sponsor
Packages that we currently have in place.

5. 24 RACE SUMMER
POINTS SERIES
Now taking Sponsorship reservations
for the 2015 season!
One of the oldest and most popular
points series’ for held in the Midwest for
over 10 years.

6. #1 Series in Midwest
Title, Associate, & Class Sponsorships Available
One of the oldest and most popular points series’ for held in the Midwest for over 10 years.
•Title Sponsor: $3,500
– Name/Logo on all weekly trophies/awards and series Championship Cups
– Logo on main Sponsor page top & center for the year
– Logo included in Sponsor Collage which is on sidebar of KAM Kartway Website (all pages)
– Name of Series named after company.
– Reserved Pit Spot in prime location for all points races
– Booth at year end awards celebration & swap meet (new for 2014)
– Sponsored Blog Posts >no less than 3/yr (sponsor supplied copy, photos and/or videos)
– 2 Season Pit Passes and 2 tickets to year-end awards celebration.
– 1 Driver Season Pass (to be used for your driver or gifted to a recipient at KAM)
– 3 Billboard signs locations (Title sponsor space at center of track, highway side and trackside 5x8, signs
provided by sponsor)
– Logo on track t-shirt (new for 2015)
– Logo on all Marketing and Press Releases related to Series
– Logo on Printed Flyers for Series (ie: Schedule)
– Logo/Link included in monthly eNewsletter on random/rotating basis (distribution 500 monthly)
– Driver Appearances for your marketing event
– Presentation of Sponsor Appreciation plaque at year-end awards celebration
– Social Media channel posts monthly on Facebook, Pinterest, Google+, Twitter and Tumblr
– Sponsorship Benefactor: This year we will be awarding a graduating KAM driver a sponsorship package
worth $500 - $800 that the Title Sponsor will be listed as a Backer in presentation, media & custom graphic.
•Class Sponsors: $600
– Name/Logo on Class Championship Cups 1st through 5th Places
– Logo on Events page of KAM Kartway Website with Link
– Logo on Sponsors Page of KAM Kartway Website
– 1 Season Pit Pass Points Series
– Billboard spot on track for 5x8 sign provided by sponsor
– Driver Appearance from your class drivers at your location
– Logo on track t-shirt
– Presentation of Sponsor Appreciation plaque at year-end awards celebration
•Associate Sponsors: $1,000 *Note this sponsor level is for the entire year!
– Official ______ of KAM Kartway & Category exclusivity (we will not be partner with any other like company)
– Logo on Sponsor & Home page of KAM Kartway Website with Link
– Logo on Sponsor Tab of Facebook page, Pinterest and Google+ social media
– 3 Season Passes for Points Series and 2 tickets to year-end awards celebration
– Billboard spot on track for 5x8 sign provided by Sponsor as well as highway facing sign
– Logo on track t-shirt
– Presentation of Sponsor Appreciation plaque at year-end awards celebration
– Driver Appearance at your location 2 times per year
– PA Announcements 4 times per race event
– Social Media channel posts monthly on Facebook, Pinterest, Google+, Twitter and Tumblr
– Sponsorship Benefactor: This year we will be awarding a graduating KAM driver a
sponsorship package worth $500 - $800 that the Title Sponsor will be listed as a Backer in
presentation, media & custom graphic.

7. POKER RUN
True Marketing Partnership Opportunity
2nd Annual Poker Run
$2,500 to $5,000 Title Sponsor
(see event details for more information on marketing options for this event)

8. Here is the Poker Run plan:
The Poker Run was a super fun event last year that can be made bigger with more
PR Value and therefore bigger ROI for both KAM Kartway and the Marketing
Partner.
• This package includes:
• Title Sponsor of the Poker Run – the name of event is named “Annual KAM Kartway Poker Run
brought to you by: _______” (or “Sponsored by” your choice”.
• Custom logo for event created with your company logo, name or tag line.
• Permanent Custom 5x8 medal track sign (Value $600 for 1 year – with option to renew).
• Temporary 4x8 foot Promo Banner displayed at track before, during and after the event with your
name on it (or custom logo)
• Duplicate Promo Banner sized 1 ½ x 3 foot for the Sponsor to use at the will.
• 50 – 5x7 Promo Card with matching envelopes for the Sponsor. *the artwork can easily be
converted into a 8x10 Flyer as well (added value for Sponsor)
• Logo or name of Company/Brand on Promotional Playing Cards Sunglasses. *these will be given out
to drivers at event
• Name or logo engraved on race event trophies (30 total trophies will be given out)
• Special Poker Run “Winner” sign to be made with logo for use with feature winners photos and the
poker run winner. Photos are displayed on photographer’s website and are available for purchase.
Drivers who purchase these most likely put on their websites, Facebook and other media sites so
the extended ROI is unlimited.
• Option to promote your company, brand or event at the track with dedicated speaking time during
the live driver meeting which is mandatory attendance.
• Custom logo stickers given out to all the drivers.
• Custom event t-shirts with Custom logo (see above) and additional company logo, slogan or tag line
incorporated on front, back or both. Profits of the sale of the t-shirt the first year will be given to
the sponsor of the event!
• Minimum of 2 Blog posts on KAM Kartway.com with linked to Facebook, Twitter, LinkedIn and
Tumblr.
• Static ad of sponsor on website and included in email newsletter - 2 minimum ($500 value)
• Pinterest board for Poker Run that will feature the sponsor prominently on as the cover Pin
(picture).
• Name of sponsor will be included on the official KAM Kartway Schedule “___” Poker Run and listed
in all media spots the same way.
• Sponsor blog post about company, product or brand – either written by us or in house company.
This will be a stand-alone post about you and can be posted whenever you like! Will include links
too!!
• Optional custom designed t-shirts can provide instant return on investment and KAM will provide
the Sponsor with 100% of the profits for 2014’s event. Based on history of KAM shirt sales the
estimate of $500-$700 would be in line for budget purposes.

9. Some FUN
Marketing and
Branding options
to consider for the
Poker Run!
Your Logo or Tag
Line

10. John Makula Memorial
This November will mark the
8th Annual Event that honors
the spirit of the “KAM Fam” as
we honor the memory and
legacy of our first “Patriarch”

11. Sportsmanship
Honor, Integrity & Determination
is the theme of this event
This Annual Event was established to honor the spirit of the KAM Fam as we honor
the memory and legacy of first “Patriarch” John Makula.
•Title Sponsor: $1,000
– Name/Logo on all Trophies
– Logo on event page on Website & Facebook
– Logo included in Sponsor Collage which is on sidebar of KAM Kartway Website (all pages)
– Name of event named after Sponsor (ie: John Makula Memorial brought to you by _____ OR _____’s
John Makula Memorial OR memorial named after someone just as worthy = Title Sponsor’s choice)
– Booth at race event, year end awards celebration & swap meet
– Sponsored Blog Post (sponsor supplied copy, photos and/or videos)
– 4 Pit Passes to race event and year-end awards celebration.
•Class Sponsors: $250
– Name/Logo on Class Trophies 1st through 3rd
– Logo on Events page of KAM Kartway Website with Link
– Logo on Sponsors Page of KAM Kartway Website
– 2 Pit Passes to Race Event and year end awards celebration
•Website Links: All sponsors will get a website link to their home page or Facebook
page. Sponsored blog post will be available to those sponsors who are interested.
• PA Announcements throughout event.
•Social Media channel posts monthly on Facebook, Pinterest, Google+, Twitter and Tumblr
• Signage for event (2'x4' vinyl type sign to be provided by sponsor)
• Track will distribute coupons or other marketing material for sponsor.
– Sponsorship Benefactor: This year we will be awarding a graduating KAM
driver a sponsorship package worth $500 - $800 that the Title Sponsor will be listed
as a Backer in presentation, media & custom graphic.

12. SHORT TRACK
SHOOTOUT
2015 will be the 6th year for this
2-day Show Event that draws
close to 100 entries each year

13. Short Track Shootout
A 2-Day Race Event
• Title Sponsor: $1,500
– Name/Logo on all Trophies
– Logo on event page on Website & Facebook
– Logo included in Sponsor Collage which is on sidebar of KAM Kartway Website (all pages)
– Name of event named after Sponsor (ie: John Makula Memorial brought to you by _____ OR
_____’s John Makula Memorial OR memorial named after someone just as worthy = Title
Sponsor’s choice)
– Booth at race event, year end awards celebration & swap meet
– Sponsored Blog Post (sponsor supplied copy, photos and/or videos)
– 4 Pit Passes to race event and year-end awards celebration.
• Class Sponsors: $350
– Name/Logo on Class Trophies 1st through 3rd
– Logo on Events page of KAM Kartway Website with Link
– Logo on Sponsors Page of KAM Kartway Website
– 2 Pit Passes to Race Event and year end awards celebration
• Website Links: All sponsors will get a website link to their home page
or Facebook page.
• Sponsored blog post will be available to those sponsors who are
interested.
• PA Announcements throughout event.
• Signage for event (2'x4' vinyl type sign to be provided by sponsor)
• Track will distribute coupons or other marketing material for sponsor.
– Sponsorship Benefactor: This year we will be awarding a
graduating KAM driver a sponsorship package worth $500 - $800 that
the Title Sponsor will be listed as a Backer in presentation, media &
custom graphic.

14. Don’t get taken for
a ride…
We are not the typical race track. KAM
Kartway’s goal is RESULTS and we are only
successful when our Sponsors and Racers are
WINNING.
With 20 years in the Motorsports industry and another 20 in Marketing, our
innovative and creative approach brings value added benefits to all KAM
Participants.
Your target demographic is waiting to hear from you!
Rookie Clinics & Open Track Practice
Marketing & PR Training
Karting 101
Advanced Techniques
Tech & Set up workshops
D4D Prep Workshops
Blog
Need Based Senior Citizen Season Passes
Disabled/Injured Vet Driver Sponsorships
Free Printables, ebooks and Free Worksheets
Swap Meet (new for 2014)
Hall of Fame (new for 2014)
Youth Ministry
Examples of KAM Programs Offered

15. WHEN YOU INVEST IN KAM
KARTWAY, YOU ARE ALSO
INVESTING IN THE RACING
CHAMPIONS OF TOMORROW!
No other track offers this wide-ranging race program with an
emphasis on driver development and skill building. Help us
continue to create a solid racing foundation for long and
successful motorsports careers.
It’s their dream and your target market!
SIGN UP TODAY