Jonathan Mawhinney Sponsorship *NASCAR K&N Pro Series West


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2012 Marketing Partners for Jonathan Mawhinney Racing are available in multiple levels of sponsorship. He is a 20 year old marketable NASCAR driver that will promote your business and expose your logo to millions of racing fans with the NASCAR K&N Pro Series NASCAR Camping World Truck Series, NASCAR Nationwide Series & Arca Series.

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  • This is our 20th year of racing cars throughout the Southwestern U.S.  We've run everything from dirt modifieds to Tour cars
  • This is our 20th year of racing cars throughout the Southwestern U.S.  We've run everything from dirt modifieds to Tour cars
  • Jonathan Mawhinney Sponsorship *NASCAR K&N Pro Series West

    1. 3. Career Highlights: Racing since the age of 12, he won his first championship his first year of racing and hasn’t looked back since. Jonathan has 7 Championships under his belt during his competition throughout 5 different racing divisions. Including 59 event wins, 92 top fives and 103 top tens. Most recently Jonathan has competed in the Spears SRL Southwest Tour earning 1 top five and 3 top tens for 2010 & 2011. Other divisions participated in are the NASCAR Whelen All American Series, INEX Pro & Semi Pro Legends and the INEX Bandelero class.
    2. 4. “ Our success is a direct result of knowing how to market a brand and having the right people representing the brand.” – Greg Norman Auto racing is the top spectator sport in America. As a result, it’s a consistent and effective marketing channel for corporate sponsors. Auto racing taps into the most brand-loyal population of all sports enthusiastic -race fans- on a regional and local level, as well as a national one. This creates a unique marketing proposition for racing sponsors; enabling businesses large and small to gain tremendous grassroots exposure. The low risk with reasonable investment contains huge potential for your company and gives you the ability to grow with a young driver in his career. You will have your company backed by a professional driver and team which will: Marketing Partners <ul><li>Enhance the reputation and image of your company. </li></ul><ul><li>Will give your product brand or service high visibility among key audiences. </li></ul><ul><li>Will provide a focal point for marketing efforts and sales campaigns. </li></ul><ul><li>Will generate publicity and media coverage. </li></ul>
    3. 5. 2012-2013 Marketing Opportunities <ul><li>NASCAR K&N Pro Series West: </li></ul><ul><li>(2012 & 2013 Race Seasons) </li></ul><ul><ul><li>February through November racing season </li></ul></ul><ul><ul><li>14 West Coast races </li></ul></ul><ul><ul><li>Nationally televised on SPEED </li></ul></ul><ul><ul><li>Track exposure from California, Arizona, Iowa, Utah, Colorado, Oregon, Washington, Montana, </li></ul></ul><ul><li>Camping World Truck Series: </li></ul><ul><ul><li>2 Races in 2012 </li></ul></ul><ul><li>All Races Include: </li></ul><ul><ul><li>Custom wrapped race hauler, car, professional driver & crew uniforms </li></ul></ul><ul><ul><li>Display opportunities at racing events </li></ul></ul><ul><ul><li>Offsite promotions with show car </li></ul></ul><ul><li>Nationwide Series: </li></ul><ul><ul><li>2 Races in 2013 </li></ul></ul><ul><li>Arca Racing Series: </li></ul><ul><ul><li>2 Races in 2012 </li></ul></ul>
    4. 6. 2012-2013 Marketing Opportunities <ul><ul><li>Advertising & Promotion </li></ul></ul><ul><ul><li>As a driver and team sponsor, advertising, public appearances, promotions and sweepstakes are valuable promotional assets that will get you noticed. There are a number of ways you can leverage your sponsorship. </li></ul></ul><ul><ul><li>Custom Paint Schemes: </li></ul></ul><ul><ul><li>Custom Paint Schemes </li></ul></ul><ul><ul><li>Driver and team sponsorship allows you the flexibility to tailor your message to fit your marketing program such as unveiling a new product or promoting a sweepstakes. </li></ul></ul><ul><ul><li>Show Car and Show Truck Programs </li></ul></ul><ul><ul><li>By bringing your NASCAR Show Car to retailers, distributors and charity events you will gain interest and attention by customers. </li></ul></ul>Along with your companies logo and name affiliated with the race car and team The team hauler will feature a “wrap” or special decal displaying the sponsors logo product or services. This rolling billboard is used for more than just the race track. It is a great way to get your business in front of the general public whether at, shopping centers, intersections, or other high traffic areas. With over 20,000+ miles of open road a season this rolling billboard will be seen by millions of people all from over the United States West Coast.
    5. 7. 2012-2013 Marketing Opportunities <ul><ul><li>Driver Appearances </li></ul></ul><ul><ul><li>NASCAR drivers are among the most accessible athletes in sports and appreciate the role their sponsors play. Jonathan Mawhinney knows how to cast your brand in a positive light. Doing appearances at multiple sites of your choice or as part of race day festivities, or charity events, Jonathan will be making a good impression on employees, customers and the general public. </li></ul></ul><ul><ul><li>Driver Endorsement </li></ul></ul><ul><ul><li>Consumers recognize and relate to NASCAR drivers making them powerful spokespersons for the brands they represent. NASCAR stars have helped deliver billions in sales to their sponsors and newly established stars are ushering in a whole new wave of customer relationships. </li></ul></ul>
    6. 8. 2012-2013 Marketing Opportunities <ul><ul><li>What Makes For A Successful Program? </li></ul></ul><ul><ul><li>With the ability to reach more than 75 million brand and sponsor loyal fans as well as a large media outreach in TV, Print, Radio, and Internet your ability to leverage your sponsorship is endless. A combination of all of the elements with a well organized program you will gain exposure, awareness and lifelong customers. </li></ul></ul><ul><ul><li>Racing for a great cause: WEAVE/ Charity </li></ul></ul><ul><ul><li>In addition to all the race day and off-site action involving your marketing program and the race team, we know there are even more important causes at hand to build up awareness for while gaining valuable exposure for your business. For 2012 & 2013 Jonathan will be promoting the non-profit organization WEAVE against domestic violence & assault. Included there will be cross promotions to raise donations for this charity while putting our sponsors, driver’s & team name out there for all to see. Jonathan and his crew have already begun their support in 2011 by walking a mile in her shoes (high heels) in Sacramento. </li></ul></ul>
    7. 9. Sponsorship Includes: <ul><li>2012 & 2013 NASCAR K&N Pro Series West - full time 14 televised races per year </li></ul><ul><li>2012 NASCAR Camping World Truck Series - 2 races nationally televised </li></ul><ul><li>2012 Arca Racing Series - 2 races </li></ul><ul><li>2013 NASCAR Nationwide Series – 2 races nationally televised </li></ul><ul><li>One Autograph session per K&N race, 14 per year including state fair each year with show car, trailer, driver will be made available a reasonable amount of appearances at places designated by sponsor on West Coast </li></ul><ul><li>Graphics and schemes will be selected and approved by sponsor for cars, haulers, show car, autograph cards, driver’s helmet, crew helmets, banners, driver & crew uniforms (subject to NASCAR’s approval) </li></ul><ul><li>Sponsor graphics on race car as follows: hood, upper quarter panels, rear bumper & deck lid (can be shared with 2 primary sponsors alternating decal locations) </li></ul><ul><li>Facebook, Twitter, You Tube, SEO, track events, PR </li></ul>Continued…
    8. 10. Sponsorship Includes: <ul><li>Sponsor logo will also be displayed on pit box, tool boxes, and other related equipment </li></ul><ul><li>4 NASCAR track banner sponsorships with sponsor logos, year round advertisement & additional TV exposure time for both 2012 & 2013 </li></ul><ul><li>Link on Jonathan Mawhinney webpage with logos prominently displayed throughout website </li></ul><ul><li>Garage & pit tours, pit passes, general admission race tickets, tickets are limited and make great employee benefits </li></ul><ul><li>Media & press releases distributed </li></ul><ul><li>Rights of use for race car, team & photos in all company publications </li></ul><ul><li>Full promotional support designed to leverage the power of NASCAR </li></ul><ul><li>Use your sponsorship as negotiating leverage with your clients or suppliers with your right to allocate sponsorship space on race car to other companies </li></ul><ul><li>Full time marketing personnel to work with your company to maintain scheduling for media & appearances </li></ul>
    9. 11. NASCAR K&N Pro Series West The NASCAR K&N Pro Series is made up of the NASCAR K&N Pro Series East and the K&N Pro Series West. This division represents NASCAR’s top regional touring series, where competitors will refine their skills before making the jump to one of NASCAR’s three national series. Both series compete in either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series and the NASCAR Nationwide Series. Attendance averages are about 5,000 –15,000 spectators at short tracks and 400-600 people in the garage area. The NASCAR K&N Pro Series West was born when NASCAR came to the West Coast and began sanctioning the Pacific Coast Late Model circuit in 1954. It has been known as the Pacific Coast Late Model circuit, Grand National West, NASCAR Winston West Series, and the NASCAR AutoZone West Series. The present format of the K&N Pro Series East began in 1987 when Anheuser-Busch and NASCAR returned to the Northeast with a revised version of the NASCAR North Tour that ran between 1979 and 1985. In 2003, this series combined rules with the NASCAR K&N Pro Series West to form the Grand National Division. NASCAR has now welcomed K&N Engineering as the new series sponsor on both the east and the west.
    10. 12. NASCAR Nationwide Series <ul><ul><li>#2 motorsports series on television </li></ul></ul><ul><ul><li>#3 regular season sport on cable television </li></ul></ul><ul><ul><li>#1 motorsports series on ESPN2 </li></ul></ul><ul><li>The NASCAR Nationwide Series is where young drivers prove their skills against some of the sports toughest veterans. Highlights: </li></ul><ul><li>The NASCAR Nationwide Series has the 2nd largest viewing audience in all of motor sports </li></ul><ul><li>It is viewed by 70 million fans each year </li></ul><ul><li>The Nationwide Series saw an increase in viewer ratings of 3% in 2010 </li></ul><ul><li>Viewed nationally on ESPN, ESPN2 and ABC </li></ul>
    11. 13. NASCAR Nationwide Series Demographics
    12. 14. NASCAR Nationwide Series Demographics
    13. 15. NASCAR Camping World Truck Series <ul><li>An average of 40,000+ attendees at each NASCAR Camping World Truck Series race, with multiple events attracting nearly 75,000 or more. </li></ul><ul><li>The NASCAR Camping World Truck Series has the 3rd largest viewing audience in all of motor sports </li></ul><ul><li>Viewed by 50 million fans each year </li></ul><ul><li>The Camping World Truck Series saw an increase in viewer ratings of 12% in 2010 </li></ul><ul><li>Viewed nationally on ESPN, and SPEED </li></ul>A popular NASCAR national series since its debut in 1995, the high-profile NASCAR Camping World Truck Series features full-size, American-made trucks in tough, side-by-side racing. With 25 points events at 22 different tracks across the country, the NASCAR Camping World Truck Series is a favorite among fans who like powerful, fast trucks. The NASCAR Camping World Truck Series is all about tough, powerful and durable trucks. This exciting, aggressive, side-by-side racing brings thrills to our most passionate fans. The unique nature of racing trucks, the combination of veteran and up-and-coming drivers, and the down-to-earth feel of the series all create a property that avid NASCAR fans can call their own.
    14. 16. NASCAR Camping World Truck Series Demographics
    15. 17. NASCAR Camping World Truck Series Demographics
    16. 18. Stock Car Racing Series Ultimate Career Goal 3 Years experience 6 Races experience
    17. 19. Contact Information David Shelly (916) 541-9769 [email_address]