This is a proposal for Mark Hogan Racing.Mark is a pro stock racer and runs 5 or more NHRA Mello Yello drag racing series.

1. Could your company use some new positive attention in 2015-2016?
Look no further than HOGAN RACING!
2015-2016 Marketing Proposal

2. Nothing Gets Attention Better Than A Wild
Smoky Burnout and a
200+ Mile Per Hour Race Car

3. THANK YOU for taking an interest in learning more about the family of MARK
HOGAN RACING
We believe you will find that drag racing is an extremely underestimated and
untapped market. Our team prides itself on professionalism and results.
As you turn the pages within this proposal you will find the following:
Boundless marketing opportunities to suit every need
How we can expose your business to thousands of people nationwide
Learn about the driver and family at HOGAN RACING
Gain an understanding of NHRA Racing and where we fit in
Understand the demographics of the NHRA fan base
Find out where we are going in 2015
Learn how you can become involved in helping us achieve our goals

4. We are still looking for a major sponsor to join these fine companies as we
build up for the 2015 season. Let us show the customers at the race track, in
news letters, and on our website that your company has so much to offer.
Should you have any further questions, please feel free to contact me. I am
more than willing to discuss all the possibilities that can benefit your
company and help us to have a successful 2015 season.
I look forward to hearing from you!!
Calvin
My best regards,
Calvin Neel
CJ Motorsports Design
704-933-8124
cal@cjmotorsportsdesign

5. Marketing Opportunities that we can bring to you….
Imagine seeing the name of your business by hundreds of thousands, even millions of spectators. Seeing
the name of your business in a national publication as a supporter of one of the greatest racing sports in
America. The opportunities are endless and we have a package that will enhance your business.
Race car graphics: We will custom design a scheme which will include your company colors or logo.
There are limitless options to get the best visual exposure.
Transporter signage: The race car transporter acts as a rolling billboard with average mileage totaling
well over 15,000 miles a year. With the National Highway Association calculation of our major highways,
we can get an average of 31 views per mile. That is a total about half a million viewers on the highways
alone.
Personal Appearances: Arrange events for meet and greet opportunities with your customers at auto
shows, local attractions, grand openings, and trade shows. Ever want to bring more people to your booth
at a trade show? Nothing better than having a high performance race car in your booth, representing your
company.

6. Mark Hogan – 59 years old – involved with drag racing for about 40 years
Owner of EMSI (Environmental Management Services of Iowa)
2008 - First season in NHRA Pro Stock, using a Jerry Haas Pontiac GTO purchased
from KB Racing
2011 - Purchased current Jerry Haas Pontiac GXP from Roger Brogdan
2014 - we went to the NHRA GATOR NATIONALS Gainesville, FL and ran a 5 race
schedule.
This year we went to The NHRA 4 WIDE NATIONALS. Since it’s too cold to test
anywhere in the Midwest that early in the season, it helps us to get a head start on our
season by getting some early testing.
We are planning on running a 5 race schedule this year also. Starting May 19-21 @
Topeka, Kansas
2013 – we ran a 5 race schedule and are still looking for our first wally

7. MEET The CREW
Steve Seipp – Machinist, Fabricator, Clutch Specialist, Starting Line – with the team since 2008. Steve
used to drag race back in the 60’s & 70’s. Steve retired from John Deere in the tooling area.
Jeff Mclaughlin – Shop Mechanic, Car Prep – with the team since 2008. Jeff’s been helping Mark with his
racing efforts for many years. Jeff takes care of a lot of the day to day activities on the car, making sure it’s
ready for racing. Jeff currently works as a security guard at John Deere.
Jeff Bries – Transmission Specialist, Data Acquisition, Starting Line – with the team since 2012. I’ve been
Bracket Racing since the late 80’s. I was runner up twice for our local track championship in the Super Pro
class. I work as a Service Parts Analyst for John Deere
.
Bill Stoffel – Clutch Specialist, Starting Line - with the team since 2013. Bill used to help Mark when he
was Bracket Racing, years ago. Bill is an Engineer for John Deere.

8. The National Hot Rod Association (NHRA), founded in 1951 by Wally Parks has been an ever
expanding
racing community. Never forgetting the grassroots racers, the NHRA has built upon this base to
include faster, more exciting events that appeals to both men and women of all ages. There are
over 22 million Americans (age 12+) who are de-voted fans. (Top Box Interest ESPN Sports Poll)
The NHRA encourages family participation both as fans and as participants beginning with the
Junior Drag
Racing League with racers as young as the age of eight to the most prestigious Full Throttle Series.
When the
saying comes out, “there is something for everyone”, drag racing is the epitome of that statement.
Interaction is encouraged! Attending a race is a pure adrenaline rush with unprecedented speed and
sensory impact at any level.
NHRA drag racing is an open and accessible experience that’s shared with genuine people; the fans,
drivers and teams. It is one of the few sports where the fans are encouraged to interact with the
drivers by allowing access to the pit areas where they see the drivers and crew while they perform
maintenance and preparation for the races.

9. NHRA by the numbers:
According to Scarborough Research, 33.8 million or 15.3% of the
US population has an interest in the NHRA Drag Racing.
Male: 78% Female: 22%
Age 18—24: 17%
Age 25—34: 20.1%
Age 35—49: 33.5%
Household income: $29,999 or less: 20% $30K—$49,999: 26.9% $50K—$99,999: 37.5%
$100K—$149,999: 10% $150K+: 5.6%
White: 77.1% African American: 7.5% Hispanic: 10.6%
Single: 43.7% Married: 56.3%
Household size 3+: 61.2%

10. 1 or more children in House Hold: 44.9%
1 or more teenagers in House Hold: (12—17) 22.4%
47% growth in viewership from 2000 to 2007
2,000,000 + spectators annually
ALL National events televised on ESPN2
NHRA fans demonstrate high sponsor loyalty and actively try new NHRA Sponsor products, services and
promotions. (Source: EventCorp Services, Inc.)
98% feel positively about NHRA Sponsors. 89% Support NHRA Sponsors.
88% Likely to purchase NHRA Sponsor products over non-sponsor
66% Switched brands to support NHRA Sponsor. 90% Likely to try new product/service if sponsor of
NHRA
89% Likely to take part in NHRA promotions.

11. NHRA achieved top scores in sponsor satisfaction.
NHRA by the numbers, continued:
NHRA Fan Education:
Some high school or less: 12.6% High School: 45% Some College: 28.8%College+: 13.6%
Vocational / Tech School: 38.7%
NHRA publication:
National Dragster: For 50 years, drag racers and fans have looked to National Dragster for accurate, in-
depth
NHRA drag racing coverage and insider information. Every week, 48 times a year, 80,000 NHRA
members
know they can also count on National Dragster to bring them the hottest product information and the first
look at what's new.

12. 2015 NHRA Mello Yello Drag Racing Series Schedule
Feb. 5-8
Circle K NHRA Winternationals
Pomona, CA
Feb. 20-22
CARQUEST Auto Parts NHRA Nationals
Phoenix, AZ
March 12-15
Amalie Motor Oil NHRA Gatornationals
Gainesville, FL
March 27-29
NHRA Four-Wide Nationals
Charlotte, NC
April 10-12
SummitRacing.com NHRA Nationals
Las Vegas, NV
April 24-26
OReilly Auto Parts NHRA SpringNationals
Houston, TX
May 15-17
Summit Racing Equipment NHRA Southern Nationals
Atlanta, GA
May 22-24
NHRA Kansas Nationals - Running event
Topeka, KS

13. June 4-7
Toyota NHRA Summernationals
Englishtown, NJ
June 12-14
NHRA New England Nationals
Epping, NH
June 19-21
NHRA Thunder Valley Nationals
Bristol, TN
July 2-5
Summit Racing Equipment NHRA Nationals
Norwalk, OH - Running event
July 9-12
Route 66 NHRA Nationals
Chicago, IL - Running event
July 24-26
Mopar Mile-High NHRA Nationals
Denver, CO
July 31 - Aug. 2
NHRA Sonoma Nationals
Sonoma, CA
Aug. 7-9
NHRA Northwest Nationals
Seattle, WA

14. Aug. 20-23
Lucas Oil NHRA Nationals
Brainerd, MN
Sept. 2-7
Chevrolet Performance U.S. Nationals
Indianapolis, IN - Running event
Sept. 18-20
NHRA Carolina Nationals
Charlotte, NC
Sept. 25-27
AAA Insurance NHRA Midwest Nationals
St Louis, MO - Running event
Oct. 1-4
NHRA Keystone Nationals
Reading, PA
Oct. 15-18
AAA Texas NHRA FallNationals
Dallas, TX
Oct. 29 - Nov. 1
NHRA Toyota Nationals
Las Vegas, NV
Nov. 12-15
Auto Club NHRA Finals
Pomona, CA

15. PLATINUM PACKAGE
This is a PRIMARY SPONSORSHIP for All 5 events.
Your company will enjoy a COMPLETE CUSTOM TAILORED TEAM DESIGN.
Your company provides us with, Decals, and Banners.
~Team Hogan will proudly display them from the beginning to the completion of the event.
Photo opportunities
~Season media acknowledgement of the sponsorship
Meet and greet with the driver and crew
FOUR complimentary tickets to each event
Special at track in pit area hospitality for up to four employees
~ Includes food and drink.
A framed, signed photo from Team Hogan displaying your product
A complete vinyl wrap of the race car and pit vehicle
Custom designed crew shirts
A custom logo will also be displayed on the race car hauler
You will be provided six Hogan Racing Crew Shirts for your personal use
TOTAL COST $ 30,000.00

16. GOLD PACKAGE
This is a CO-PRIMARY Sponsorship for all 5 events.
Your company provides us with T-shirts, Decals, and Banners.
Team Hogan will proudly display them from the beginning to the completion of the event
Photo opportunities
media acknowledgement of the sponsorship
Meet and greet with the driver and crew
Special at track in pit area hospitality for up to four employees
Including food and drink
A framed, signed photo from Team Hogan.
FOUR complimentary tickets to each event
Provide us with your logo. We will make vinyl decals made to fit:
One of the following spots on the race car:
Doors, Hood, or Rear Deck Lid
Trailer– approximately 500 square inches
Golf Cart/Scooter
Displayed on the race car, trailer and pit vehicles for the ENTIRE sea son.
You will be provided four Hogan Racing Crew Shirts for your personal use.
Total cost $15,000.00

17. SILVER PACKAGE
This is an ASSOCIATE Sponsorship for the ENTIRE season.
Your company provides us with T-shirts, Decals, and Banners.
Team Hogan will proudly display them from the beginning to the completion of the event
Photo opportunities
media acknowledgement of the sponsorship
Meet and greet with the driver and crew
Special at track in pit area hospitality for two employees
Including food and drink
A framed, signed photo from Team Hogan
TWO complimentary tickets to each event
Provide us with your logo. We will make vinyl decals made to fit
One of the following spots on the race car:
-Wing, Nose or Inside of Doors
Trailer
Golf Cart/Scooter
Displayed on the race car, trailer and pit vehicles for the ENTIRE season.
Total Cost $5,000.00

18. BRONZE PACKAGE
Choose a race close to your place of business.
Join us for the day.
This is a SINGLE race sponsorship.
Your company provides us with T-shirts, Decals, and Banners.
Team Hogan will proudly display them from the beginning to the completion of the
event.
FOUR complimentary tickets to the event
Photo opportunities
Meet and greet with the driver and crew
Special at track in pit area hospitality for four employees
Includes food and drink.
A framed, signed photo from Team Hogan
Total cost $ 2,500.00

19. We appreciate you taking the time to learn how motorsports marketing will continually
accomplish your company’s goals. With benefits that are unattainable through any other
form of marketing.
Hogan Racing strives to offer the best value in motorsports marketing and has many
different options to fit your specific needs.
We would like the opportunity to meet with your marketing representatives to further
explain how we can work with you in creating the best plan to accomplish your goals using
what both of the NHRA MELLO YELLO Drag Racing series has to offer and the best way of
integrating your company’s marketing philosophy into Hogan Racing.
We all look forward to a partnership that is filled with growth and integrity while holding
the leading edge on both yours and our competition. We would be honored with the
opportunity to work with you in the delivery of your company’s message to the millions of
extremely brand loyal fans in the nation.
Kind regards,
Calvin Neel
CJ Motorsports Design
(704) 933-8124
cal@cjmotorsportsdesign.com