The focus of TMG is to race competitively in the NASCAR Nationwide Series with top racing talent, also give affordable opportunities to up and coming drivers; Introduce and guide new companies into building successful marketing and activation programs through motorsports.

1. © TMG – The Motorsports Group, LLC.
2013 MARKETING PARTNERSHIP PRESENTATION

2. Introduction:
TMG, The Motorsports Group, is a multi-car NASCAR
Nationwide Series team owned by successful businessman
and Chesapeake Virginia native, Curtis W. Key. Key is
approaching his 20th anniversary as a team owner in
NASCAR’s top three divisions.
The mission of TMG is to race competitively in the NASCAR
Nationwide Series and ultimately the Sprint Cup Series with
top racing talent and give affordable, high profile, high
exposure opportunities to marketing partners. This is in an
effort to build strong co-branding relationships and
activation programs to help insure a better return on
investment for our marketing partnerships.
2013 MARKETING PARTNERSHIP PRESENTATION

3. About TMG:
The Motorsports Group’s NASCAR racing operation is
headquartered in Mooresville, North Carolina. Famously
known as “Race City USA”
We have a fully equipped state-of the art race shop as well as
offices, conference room, reception and shop viewing area.
With the multi–car program we can offer our marketing
partners much more for their investment. We do everything
needed to prepare our race cars in-house, and own all our
own engines.
We employ some of the best NASCAR mechanics and
fabricators in the business and also offer full race car
fabrication services to the industry that has been a successful
part of our business for over 5 years.
2013 MARKETING PARTNERSHIP PRESENTATION

4. Becoming a TMG Marketing Partner:
Marketing partners of TMG are well represented
through our race cars, crews and equipment.
We are veterans of the sport and have had many
successful marketing and promotional partnerships
over the years. We make sure you are well taken care
of, highly visible and professionally promoted with
positive results.
2013 MARKETING PARTNERSHIP PRESENTATION

5. Online Marketing with TMG:
TMG has a strong internet marketing base with our Official
Website, Facebook Fan Page and Twitter Page. We update
these pages regularly with news, race results, and provide fan
interaction with our drivers and teams.
As a marketing partner, we have an established online fan
following ready for us to market your products and services!
We can do contests, promotions, sell your products and
promotional merchandise!
We also have public relations support with regular updates
going out to both the racing and mainstream media. We can
assure you will get the best exposure that is available through
our multi-media presence.
2013 MARKETING PARTNERSHIP PRESENTATION

6. Trackside with TMG:
As a partner of TMG, your company will have the opportunity
to attend our NASCAR races as part of our team!
Through your partnership you have the availability to
entertain clients, employees and guests at our events, offer
hospitality, pit passes, race tickets, and more!
Capitalize on your brand being ‘On Track’ with the opportunity
to do trackside promos, booth space, in-car cameras, show car
appearances and driver appearances leading up to and during
the events in your market areas!
2013 MARKETING PARTNERSHIP PRESENTATION

7. As a partner of TMG, your company will have the
opportunity to work with Reed Sorenson!
Reed Sorenson Highlights:
Won 2003 ASA Rookie Of The Year
2004- Won 1st ARCA race at Michigan International
Speedway.
2005- Won 1st Nationwide Series race at Nashville
and made NASCAR Sprint Cup Debut for Chip Ganassi
Youngest pole winner at Indianapolis Motor
Speedway at 21 yrs old.
2011- 1st NASCAR Nationwide Series Road Course
win at Road America.
2013 MARKETING PARTNERSHIP PRESENTATION

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13. I. Track Marketing
The Following Outlines the Options for Developing a Marketing Program to Supplement a
Sponsor’s Involvement with a Race Team Competing in the NASCAR Nationwide Series.
These Options provide the Sponsor with a “Menu” from which to Custom-Tailor a Program to
reach a Target Market on a Local, Regional and National Level.
A. Race Team Sponsorship
• Exclusive Sponsor
• Primary Sponsor
• Associate Sponsor
2013 MARKETING PARTNERSHIP PRESENTATION

14. ll. Marketing Support Program
A. Advertising
* Track Advertising
* Special Advertising
(In-Car Cameras, etc)
* Race Market Advertising
* Regional Advertising
* National Advertising
B. Hospitality
* Corporate Entertainment
* Vendor Entertainment
* Customer Entertainment
C. Show Car Program
* Market Visibility
* Product Point-of-Sale
2013 MARKETING PARTNERSHIP PRESENTATION

15. Advertising Support Public Relations Support
ll. Marketing Support Program (cont.) D. Public Relations/Media
* Public Relations/Press Releases
Social Media Updates
* Charity Programs/Appearances
* Local/Regional/National Sports News
E. Merchandising
* Ads / Online Sales
* Printed Materials /Premiums
Online Coupons and QR Codes
F. Souvenirs/Wearable's
* Track-Side / Online Souvenir Sales
* Licensing
* Giveaways/Sampling
G. Promotions
* Product Promotions
* Cross Promotions - B2B
• Vendor Support
2013 MARKETING PARTNERSHIP PRESENTATION

16. Race Team Sponsorship - Marketing Packages and Benefits
Exclusive Corporate (Title) Sponsor
* Receives Exclusive Identification on All Race Vehicles, Show Vehicles, Uniforms, Equipment and Promotional Materials.
Provides 100% of the Sponsorship Funding to the Team.
Primary Sponsor, with other Associate Sponsor(s)
* Receives Primary Identification on Race Vehicles, Show Vehicles, Uniforms, Equipment and Promotional Materials. Provides
the Greatest Percentage of Financial Support to the Team.
Associate Sponsor, with other Primary Sponsor
* Receives Secondary Identification on Race Vehicles, Show Vehicles, Uniforms, Equipment, and Promotional Materials. Degree
of Identification is dependent upon Level of Financial Contribution to Team. Associate Sponsor cannot be a Competitive
Product or Service to the Primary Sponsor or other Associate Sponsors.
Providing Financial Support Guarantees the Primary or Associate Sponsor the Size, Frequency and Location of their Logos on
any Vehicles, Equipment, Uniforms and Promotional Materials used by the Race Team during the Length of the Sponsorship
Agreement.
Support also allows the Primary or Associate Sponsor to use the Likeness of the Driver, Car Owner and any Crew Members
for Marketing and Promotional Purposes.
2013 MARKETING PARTNERSHIP PRESENTATION

17. PRIMARY SPONSORSHIP • Sponsor Web-site Link: Web-site Logo featured on the
themotorsportsgroup.com
PACKAGE DETAILS
• Right to Merchandising: Right to Develop a Race Merchandise
and Souvenirs using car and team number
• Driver/Team HeroCards (5,000)
• Program using the Likeness of the Race Car for the Creation of
• Public Relations Services: Media Services Dedicated to
Racing-Related Apparel and Items to be either Given Away or Sold
Providing Driver, Team, Sponsor and Race Related Materials.
as a Separate Profit Center (if Developed for Public Sale, sponsor
would be Paid 10% Royalty off of the Wholesale
• Driver Appearances
• Price of such Items in Exchange for the Right to Release the
• Honorary Pit Crew Member: 2 per Race
Likeness of its Race Car and Number for such a Purpose).
• Driver / Crew Uniforms
• Pit Wall Banner: 2’ x 20’ Pit Wall Banner showing Designated
Colors and Logos in Pit Stall at Each Race.
• Race Track Hospitality (Separate Fee)
• Team Equipment Signage
• Painted/Wrapped Hauler / Sponsor Logos: $20,000
• Hauler Signage
• Professional Photography: Included in Each Package
• “OFFICIAL” Team Status
• Pit Passes (12 per race) and NASCAR Licenses (2 per year)
2013 MARKETING PARTNERSHIP PRESENTATION

18. “C” POST DECKLID “TV” PANEL
ASSOCIATE ASSOCIATE (under rear spoiler)
“B” POST
SPONSOR SPONSOR PRIMARY SPONSOR
Example of logo ASSOCIATE
SPONSOR
and sponsorship
placement areas
on the race car
HOOD
PRIMARY
SPONSOR
UPPER QT PANEL
PRIMARY SPONSOR
LOWER REAR
QT PANEL
PRIMARY
SPONSOR
LOWER FRONT QT PANEL
ASSOCIATE OR PRODUCT
SPONSOR
2013 MARKETING PARTNERSHIP PRESENTATION

19. $500,000 $750,000 $1,000,000
INVESTMENT
8 Races 12 Races 16 Races
$62,500 $62,500 $62,500
Sponsorship Benefits
Pricing 10 Race 15 Race 20 Race
Driver Hero Cards(5,000) Included Included Included
Included Included Included
Public Relations Services Included Included Included
Driver Appearances(2pr) Included Included Included
Honorary Pit Crew (2pr) Included Included Included
Driver and Crew Uniforms Included Included Included
Wrapped Hauler in Sponsor $20,000 $20,000 $20,000
Included Included Included
Colors and Logos Included Included Included
Prof. Photography Included Included Included
Web site Link Included Included Included
Rights for Merchandising Included Included Included
Pit Wall Banner Included Included Included
Included Included Included
Garage/Pit Passes (12) Included Included Included
NNS Hard Card (2) Included Included Included
Use of Likeness Included Included Included
Team Equipment Signage Included Included Included
Hauler Signage Included Included Included
Included Included Included
“OFFICIAL” Team Status
TOTAL $520,000 $770,000 $1,020,000
2013 MARKETING PARTNERSHIP PRESENTATION

20. YOUR COMPANY’S
MOTORSPORTS PROGRAM Manufacturer Reps. /Distributors
/Clients/Vendors
WITH TMG
Hospitality
Sponsorship Special Events
Agreement * Corporate/VIP Hospitality for
Events at Track * Contests for
* Tie Race Event in Customers/Employees Customers
with other (Honorary Pit Crew
Corporate Events Member, Racing
Identification
Souvenirs, Driving
Schools, Trip to Race
Special Events
• Decals
* Uniforms • Contests for Reps and
* Stationery Distributors (Driving School)
Show Car
* Banners, etc. * Season-Ending Special Program
Event Golf Outing or other
Special Event Tied to Final * Display at Customer
Public Race of Year Plants
Relations * Display at Track and
Hospitality Chalets
* PR Service Show Car Program
• Information to
to The above represents some Options
* Trade Shows
Customers/Reps * Special Outings available to YOUR COMPANY for
Entertaining Customers to Increase
Existing Business and Gain New Accounts.

21. Marketing/Activation This is a Summary of the Race Team Marketing Support Options.
From the Options listed below , choose those which would be
Support Program Pertinent to your Business and arrange in order. This will help define
the Scope of the Marketing Program and will also make it easier
Example Worksheet to assign Dollar Commitments required to reach Marketing Objectives.
Advertising Support YOUR COMPANY Public Relations Support
Advertising Promotions Merchandising Souvenirs & Licensing Public Relations Hospitality Show car
Options
Track Advertising Product Advertising Ad Corporate Sponsor Public Relations Corporate P. O. P. Display
Special Adv. Product Promotion Souvenirs Charity Entertainment Support
Race Market Adv. Cross Promotions Printed Track Side Souvenirs Programs Vendor Ent.
Regional Adv. Customer Materials Licensing Rights Electronic Media Customer
National Adv. Promotions Giveaways Print Media Entertainment Market Visibility
2013 MARKETING PARTNERSHIP PRESENTATION

22. NASCAR Nationwide Series Race Audience Figures
Of the 33 Races on the NASCAR Nationwide Series Schedule, apprx. 28 will be Companion Events with the
NASCAR Sprint Cup Series and NASCAR Camping World Truck Series.
Based on Attendance Figures for Races in all three Series over the last few Seasons, the estimated TOTAL
NUMBER OF PEOPLE attending these Race Weekends when a NASCAR Nationwide Series Race will be featured
is 7,533,503 . Applying the theory that 25% of these People will watch all the Races on a given Weekend at any
of these Race Tracks and are therefore REPEAT Fans, a more conservative figure of 5,650,128 potential
customers has been established as the Market.
2013 MARKETING PARTNERSHIP PRESENTATION

23. Marketing Assistance and Activation Support For Primary and Exclusive (Title) Sponsors
A Full-Time Representative from TMG can be made available to
serve as the Liaison between TMG and YOUR COMPANY in the
Development and Execution of all Activities surrounding the
Sponsorship.
The Representative would provide such Services as:
• Serve as a Consultant in the establishment of any Promotion or
Support Activity surrounding the Sponsorship.
• Coordination of all Promotional Events involving Members of the
Race Team including the Driver’s Personal Appearance Scheduling
in each Race Event.
• Manage the Show Car Display Scheduling Process.
• Coordinate the Scheduling of any Promotional Photo Shoots or
Commercial Shoots involving the Driver and/or the Race Car.
• Coordinate any Support Advertising Activity within the Racing
Industry.
• Coordinate and Manage the Ground Transportation for Your
Company’s Officials and/or Guests who are Attending the Races.

24. Objectives and Goals For Our Marketing Partners
• Heighten Brand Awareness
• Have All Divisions Participate In and Help Fund this Project
• Promote Existing Products and Assist in the Introduction of New Products
• Enhance Existing Business-to-Business Relationships and Establish New Ones
• Reinforce Business Ties with Existing Distributors
• Build Confidence in the Brand and Existing Products with Contractors
• Create a Unique Theme to Existing Advertising Channels and Establish New Ones
• Extend the Advertising Reach for Retail Product Lines
• Target a Very Large and Very Loyal Demographic for Retail Sales
• Increase Distribution
• Increase Sales and Profitability
• Create Excitement and Enthusiasm with Customers and Employees
2013 MARKETING PARTNERSHIP PRESENTATION

25. On behalf of The Motorsports Group LLC, we would like to express our
sincere thanks to you for taking the time to review our Presentation.
Should you decide to enter into a Marketing Partnership with us, you have
our solemn pledge to represent YOUR COMPANY with Professionalism,
Integrity, and Total Commitment to achieve our common goal of a mutually
successful Program.
Please feel free to contact us at any time. We welcome your questions,
comments and interest in our program.
Thank you, TMG – The Motorsports Group
Curtis W. Key 222 Pit Road
President/CEO Mooresville, NC 28115
Office 704-663-1670
Web: http://TheMotorsportsGroup.com Fax 704-663-2929
Email: marketing@themotorsportsgroup.com
Facebook: https://www.facebook.com/TheMotorsportsGroup
Twitter: https://twitter.com/TMG_team40