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  1. 1. Mark Madl - 2012 Sponsorship Opportunities 2011 AMA Pro-Am Production Champion
  2. 2. Presentation Contents ATV Motocross Background Media Buzz Event Schedule ATV Motocross Fast Facts Mark Madl - Rookie Pro Rider Career Highlights Present Sponsors Sponsor Package Thank you
  3. 3. ATV Motocross <ul><li>Motocross riders are the modern day dare devil and rockstars </li></ul><ul><li>It’s the only extreme sport that not only hits the youth market but transcends it to a broad NASCAR like demographic - young men, families, women and kids </li></ul><ul><li>Kids love it and know riders by name </li></ul><ul><li>We have witnessed the rapid growth of NASCAR in recent years, our sport of ATV motocross is undoubtedly next to earn it its due. The rise in popularity is evident with the start of each season, a strong sanctioning body (AMA) major sponsorships, TV events, corporate involvement and media coverage are all bringing the sport to the next level. </li></ul>
  4. 4. ATV Motocross When this series started in 1985 ATV racing looked to have a bright future. Sales of the three and four-wheeled machines shot through the roof as families discovered the joys of working, playing and even racing on the latest equipment. Soon the racing scene took off, and the American Motocyclist Association (AMA) started a separate sanctioned series for the machines as part of their sister organization the new American All-Terrain Vehicle Association (AATVA). The series consisted of two distinct championship tours - one for the TT-style flat track racing and another for rough and tumble motocross for both professional and amateur riders. At the end of the season, the points from both series were combined to create the Grand national Champion (GNC). Factory rides and fresh talent poured into this new series, and the sly was the limit. Four Wheeled Frenzy Unfortunately, safety concerns left over from the three-wheeled machines led to a mass exodus of OEM support from ATV racing in the late 80’s. Factory riders dried up, and the manufacturers stopped producing performance-focused racing machines. But while those dark days could have sent many scrambling to other sports, the die-hard, committed loyalists of the ATV racing family carried the flame through the 1990’s. Stars like Gary Denton, Tim Farr, and Doug Gust fought for the GNC titles on machines built almost entirely of aftermarket components - with pride, instead of factory support, as their motivation. After the dawn of the new millennium, however, light began to form at the end of the tunnel. ATV racing and riding was growing once again. To further expand the sport, the AMA formed the ATVA (All Terrain-Vehicle Association) and then in 2002 the GNC Series went through an evolution that split the MS and TT series into separate championships. This made the titles more accessible to riders who could only afford to specialize in one series. Manufacturers started producing race-ready ATVs again, and production classes opened up to the sport a new generation of talent. Today Although the economy and current lead laws threaten immediate growth, ATV racing is stable. Rider entries and spectator counts continue to climb. The ATVPG (ATV Promoters Group) administers the production of the series to create uniformity and consistency to event production and sponsorship implementation.The AMA ATV Motocross Championship is unquestionably the premier amateur ATV motocross series in the world, offering classes for riders as young as 4 years and as old as they want to be, and for machines from 50cc to 450cc. There's a class for everyone in this series, and riders can choose to chase a championship or just see what they have to bring when the “Big Show' comes to their backyard.Just like a rugged ATV MX track after a long weekend, the path to this series' greatness has been bumpy. But any racer will tell you that finishing a long, hard moto is the best feeling in the world. How National Racing Works National events are hosted at premiere motocross amateur and/or professional racetracks across the country. The promoters of these host facilities have experience in the design, preparation and maintenance of ATV-friendly racetracks.Professionally licensed riders by AMA Pro Racing chase their championships at the same venue as most amateurs ranging from 10-12 rounds per year. A typical race weekend includes Friday as amateur practice day, with racing on Saturday and Sunday. Generally, after a short practice, the first moto or qualifiers for all amateur classes are held on Saturday. The second motos are held on Sunday in conjunction with both Pro and Pro Am Production motos.Each class is scored separately using a computerized electronic transponder scoring system. Everyone is welcome to compete and there is no pre-qualification process. We have a class for nearly every age, every machine and every skill level.A typical National event will attract 500-800 racers, hailing from almost every state, as well as Canada and the occasional European, Australian, South American and more
  5. 5. 2012 Event Schedule
  6. 6. (picture of race)
  7. 7. Motocross Fast Facts Total Pit Attendance Avg Pit Attendance Total racers Avg racers per event ATVmotocross.com page views ATVmotocross.com unique users ATVmotocross.com total # of visitors Total number of CNBC broadcasts Total # of households Avg # of households per broadcast
  8. 8. Mark Madl 2012 Pro Rookie Rider Age: 17 DOB: November 22, 1993 Race # 41 Ride: 2009 Honda 450R Resides: Kathleen, FL
  9. 9. Career Highlights Career Highlights: 2011 - AMA Pro-Am Production Champion 2011 - AMA Pro-Am Unlimited Runner Up 2009 - AMA Youth Production Champion 2009 - AMA Youth Rider of the Year
  10. 10. Madl is one of the rising top riders in ATV motocross. Born and raised in Kathleen FL, madl sttarted riding quads with family and friends. At the young age of 13, Madl started racing in the AMA National series in the Youth Production class (300cc ages 13-15). With the help of his family, who have been a constant in the pits with Madl, he was able to clench the 2009 Youth Production Championship and the AMA Youth Rider of the Year title. Madl was turning 16 in the off season, which would allow him to ride a 450cc atv in the amateur classes. Madl made a bold decision at this point to move straight from the Youth class to the Pro-Am classes. Riding with and gaining valuable experience from the now seasoned pro riders, Madl was able to finish in the top 10 in 4 races. The following season in 2011, Mad threw down the gauntlet. After signing on with the Blue Rok race team, Madl was able to give the team their first win in the Pro-Am classes. He never looked back from then on and headed straight to the top of the championship points. Madl found himself on the podium every race during the Pro-Am Production races and nearly every time in the Pro-Am Unlimited Class. The 2012 season is looking strong with the sponsor on board such as Ditch Witch, Utilimpa, Rath Racing, Flying Racing, Hinson Clutches and more. Madl hopes to start his rookie pro-class season as strong as he did in the Pro-Am classes in 2011.
  11. 12. Present Sponsors
  12. 13. So Why Sponsor Mark?
  13. 14. Sponsor Package Logo Placement ATV Graphics - Gas Tank and number plates Helmet - on visor Jersey - on chest, sleeves, pant legs, jackets Crew Shirt - on front & back Rig Trailer - on side Facebook - Profile picture Promotion Podium interviews - sponsor thank yous Printed materials - in #1 spot on all printed materials TV interviews - sponsor thank yous
  14. 15. Sponsor Package - Promotion included Appearances as requested by you
  15. 16. Thank You!