Val Apple Motorsports, Inc. introduces rally racing, highlighting its demographics, fan base, and sponsorship opportunities, with a focus on the driver Dan Brode. Rally racing features individual timed events on public roads, with a significant market of young, tech-savvy fans who display high consumer loyalty. The presentation outlines promotional activities available through sponsorship, including meet-and-greets and branding on the team's race car.

1. Val Apple Motorsports, Inc.

2.  On behalf of Val Apple Motorsports and the Leg Daddy
Racing rally team we appreciate the opportunity to
introduce you to the world of Rally Racing. This
presentation is designed to provide a first look into the
demographics, fan base, consumer loyalty, and buying
power of the Rally Racing fan. In addition to this we have
added information about our driver, Dan Brode, and a brief
overview of some of the promotional opportunities available
through a sponsorship relationship.
 We feel that every company is truly different and to win your
business we need to provide you with a marketing plan that
will meet and exceed your objectives, and give you the
return on your investment that you expect. After your
review of this introduction we look forward to being able to
meet to discuss your specific goals and then present you Rally Racing
with a custom marketing plan. Please feel free to contact
me, directly, with any questions.
Very Truly Yours,
Val Apple

3. Team Driver: Dan Brode
 Rally Racing is a form of auto racing
that takes place on public and private
roads using specialty built road-legal
cars.
 Rally Racing is an individual car racing
from point-to-point in a timed segment
event, either by speed, or a specific
Team Owner: Val Apple time to reach the check in point. Most
events have 20 segments or more.
 Rallycross is multiple cars racing at the
same time over a course. The X-
Games utilizes this format.

4.  Rally Racing is sanctioned by three
Rally America, USRC, and GRC major sanctioning bodies—Rally
America, United States Rally
Championship, and Global Rally Cross
Championship.
 Rally America has events from January
to October in all types of weather
conditions, from Minnesota, to New
Jersey, to Oregon.
 USRC has events concentrated on the
West Coast, and New York.
 Global Rally Cross is multiple cars
racing at the same time over a course.
GRC utilizes existing racing facilities for
their events (Texas Motor
Speedway, Charlotte Motor
Speedway, New Hampshire Motor
Speedway). GRC also sanctions the X-
Games.

5. Leg Daddy Racing Girls
 75% of Global Rally Cross audience is male; 25% is female.
 66% of fans are between the ages of 16 and 34.
 77% watch other sports (53% watch baseball, 43% watch
football).
 Only 5% watch NASCAR.
 Fans are young, educated, and skilled.
 They have a high income-earning potential.
 Nearly 50% showed an income of over $75,000.
 Fans are tech savvy users of the Internet, mobile devices, and
games.
 They are action sports enthusiasts.

6. Rally Racing
 OPEN PADDOCK-fans can
see the drivers, cars, and
teams without paying extra.
 AUTOGRAPH SESSIONS-
every event has an open
autograph session for fans.
 OPEN VICTORY LANE-fans
have the opportunity to be a
part of the driver and team post
race celebrations.

7. TV Audience

8.  X-Games:
 1.95 million household
reached at the peak times.
 66% male, 34% female, 72% Grand Rallye Poster
between 18-49.
 2011 was the second highest
viewed event.
 Targa Newfoundland:
 Canada’s 2nd largest
sporting event with over
175,000 in attendance.
 Event is broadcast to over
175 countries, with a
potential 220 million
households.
 The Targa Newfoundland
Website receives over 12
million hits annually.

9. Dan Brode at Legathon Event
 Dan Brode has driven every form of race
car from NASCAR, to Indy Car, Dirt Late
Models, & Sports Cars.
 Brode is considered one of the “Rising
Stars” in motorsports.
Dan Brode
 D.O.B. March 16, 1985
 Height: 6’0” Weight: 160lbs
Dan Brode at Legathon Event

10.  2012:
 Sept. 8-15 TARGA Newfoundland, Canada
 Sept. 29Las Vegas, NV
 Oct. 20 Forestburgh, NY
 Nov. 17, Milville, NJ
 2013:
 May 5, Portland, OR
 May 18, Milville, NJ
Val Apple Motorsports, Inc.  May 25, Charlotte, NC
 June 8, Ft. Worth, TX
 June 29, X-Games
 July 13, Loudon, NH
 July 20, Milville, NJ
 Aug. 23, Ridgecrest, CA
 Sept. 1 TBA
 Sept. 7-14 TARGA Newfoundland, Canada
 Sept. 28, Las Vegas, NV
 Oct. 19, Forestburgh, NY
 Nov. 17, Milville, NJ

11.  Leg Daddy Racing will
promote your company’s
products and services
through:
 Dealer promotions
 Retail location
appearances
 At-race promotions and Legathon Dealer Marketing Event
giveaways
Leg Daddy Racing Girls

12. Primo Water Race Car
Leg Daddy Race Car

13. What can the Show Car
Transporter Look like?
Show Car Transporter

14. Where can the Sponsor Logos be Located
on the Uniform?
Uniform

15.  Primary Sponsor of the No. 37 Val Apple
Motorsports/Leg Daddy Racing MINI Cooper for 12
Rally Events, and the Targa Newfoundland. Car
colors and graphics scheme to be sponsor’s choice.
Rights to use the 37 number, logo and style, as well
as team name included.
Mini Legathon Logo  26 driver “meet and greets” (two per race) with key
clients and guests at the team
hauler, tradeshows, and or retail locations surround
rally event.
 VIP credentials and Pit Passes for the race events.
 Racing Public Relations program provided by team.
 Team will work with sponsor to generate new
business through its relationships with existing
companies, new companies, and other business
entities.
 Team will work with sponsor to sell, promote, and
best represent the company and products and
services.
 Financial Commitment: $xxx for the season. Terms:
negotiable

16. Leg Daddy Racing
 Tom Legeman: Commercial Director
 Leg Daddy Racing/Val Apple Motorsports
 1409 West Green Drive, High Point, NC 27260
 Office: 704.454.7775
 Cell: 781.844.2041
 Email: tom@valapplemotorsports.com
 Website: www.legdaddyracing.com