Rev racing proposal


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  • Can we use a different background shot of a track less grassroots?
  • Re-word: Emphasize affordability of $400,000
  • De-emphasize Darrell on this page…more Rev. Racing. Another slide: More bio on Ryan, Sergio, Michael.
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  • Rev racing proposal

    2. 2.
    3. 3. Low Expense – High ROI<br />Revolution Racing is seeking additional partners to invest $400,000 per season for primary sponsorship of one of NASCAR’s most important initiatives.<br />Partners will realize the tremendous reach of Revolution’s sponsorship and will be responsible for the elevation of some of the most talented and diverse drivers in NASCAR history.<br />
    4. 4. Partnership Benefits<br />Traditional sports marketing benefits<br /><ul><li>Brand exposure to more than 1 million television views weekly
    5. 5. At-track hospitality and fan integration with approximately 560,000 fans annually
    6. 6. Strong media platform</li></ul>Socially responsible diversity messaging<br />Brand alignment with several of the world’s strongest brands and images<br />Non-traditional outreach and direct-to-consumer contact with more than 1 million potential customers through NASCAR’s Fueling Dreams Tour<br />
    7. 7. Additional Partner Benefits<br />Revolution Racing fields teams in the NASCAR Camping World Truck Series, the NASCAR K&N Pro Series East and the NASCAR Whelen All-American Series. <br />Associate sponsorship of all Revolution Racing teams is included as well as access to appearances from all Revolution Racing drivers and team management, including use of name and likeness.<br />Primary sponsorship of Revolution Racing’s NASCAR Camping World Truck Series team also includes a full-season primary sponsorship of one NASCAR K&N Pro Series team and one NASCAR Whelen All-American Series team. <br />Primary sponsorship of NASCAR’s Fueling Dreams Tour, which exposes sponsors and their products and services to more than 1 million consumers.<br />
    8. 8. Current Partners<br />NASCAR<br />U.S. Army<br />Goodyear<br />Toyota Motor Sales<br />TRD<br />Wix<br />Freightliner<br />Logitech<br />Playseat<br />iRacing<br />
    9. 9. 2012 Opportunity<br />
    10. 10. Most Anticipated Arrival Since Dale Jr.<br />Darrell Wallace Jr. will drive a NASCAR Camping World Truck full time in 2012, with equipment and experience in place to become the most successful African-American NASCAR driver since Wendell Scott. <br />Primary sponsorship of individual races remain with the virtual guarantee of being one of NASCAR’s biggest stories of 2012 and almost certainly the most compelling story in the NASCAR Camping World Truck Series. <br />Revolution Racing intends to campaign Wallace in one season of the Camping World Truck Series with a quick move to the NASCAR Nationwide Series or NASCAR Sprint Cup Series in 2013.<br />Career Highlights<br /><ul><li>2010 Rookie of the Year, NASCAR K&N Pro Series East.
    11. 11. Won his first start in the NASCAR K&N Pro Series East at Greenville-Pickens Speedway on March 27, 2010, becoming the youngest winner, and first African American, to win in Series history.
    12. 12. Won a late model race at Franklin County Speedway in 2008, becoming the youngest driver to win a race at the track.
    13. 13. Began racing late models in 2007; competed at several races throughout the Southeast, including Tri‐County Motor Speedway and Greenville-Pickens Speedway.
    14. 14. Completed the 2006 season with 11 wins, 27 top fives and 34 top 10s in 38 Legends car races.</li></li></ul><li>NASCAR Camping World Truck Series<br />
    15. 15. The NASCAR Camping World Truck Series<br />THE POWER OF THE NASCAR CAMPING WORLD TRUCK SERIES<br /><ul><li> No. 1‐rated motorsports series on SPEED
    16. 16. No. 3‐rated motorsports series on cable television (trailing only the NASCAR Sprint Cup Series and NASCAR Nationwide Series)
    17. 17. SPEED is the home of live NASCAR Camping World Truck Series racing (broadcasting all 25 events in 2011)
    18. 18. An average of approximately 30,000 attendees at each NASCAR Camping World Truck Series race, with multiple events attracting nearly 50,000 or more
    19. 19. NASCAR Camping World Truck Series events are held in 19 different states across the country
    20. 20. 10‐month racing season is one of the longest of all U.S. major sports, creating sustained marketing opportunities throughout the year
    21. 21. 18 NASCAR Camping World Truck Series races are scheduled as companion events with the NASCAR Sprint Cup Series in 2011</li></ul>SPONSORSHIP AND LOYALTY<br /><ul><li>No. 1 sport in fan brand loyalty
    22. 22. According to independent research published in Sports Business Journal, NASCAR ranks #1 when it comes to avid fans who indicate it is important to be
    23. 23. aware of sponsors and are more likely to consider trying, regularly consume, recommend, and consciously support a sponsor’s product or services
    24. 24. 4 out of 5 avid NASCAR fans agree that NASCAR Camping World Truck Series team sponsors are just as important as NASCAR Sprint Cup Series
    25. 25. team sponsors</li></li></ul><li>The NASCAR Camping World Truck Series<br />MEDIA COVERAGE<br /><ul><li>Television: SPEED
    26. 26. Radio: SIRIUS XM Radio and Motor Racing Network (MRN)
    27. 27. Internet: NASCAR.COM, offering news and statistics, as well as live streaming video and other rich multimedia content
    28. 28. Licensed Publications: “NASCAR Illustrated,” “NASCAR Pole Position,” “Sporting News NASCAR Preview,” “NASCAR Official Member Magazine,” “NASCAR TV Guide Preview,” and the “NASCAR Hall of Fame Annual Yearbook”2010 ON‐TRACK COMPETITION RESULTS</li></li></ul><li>NASCAR K&N Pro Series East<br />
    29. 29. NASCAR K&N Pro Series East<br />This division represents NASCAR’s top regional touring series, where competitors will refine their skills before making the jump to one of NASCAR’s three national series. <br />The series competes in either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series and the NASCAR Nationwide Series. Attendance averages are 5,000 – 15,000 spectators at short tracks and 400-600 people in the garage area. <br />The NASCAR K&N Pro Series West was born when NASCAR went to the West Coast and began sanctioning the Pacific Coast Late Model circuit in 1954. It has been known as the Pacific Coast Late Model circuit, Grand National West, NASCAR Winston West Series and the NASCAR AutoZone West Series.<br />The present format of the K&N Pro Series East began in 1987 when Anheuser-Busch and NASCAR returned to the Northeast with a revised version of the NASCAR North Tour that ran between 1979 and 1985. In 2003, this series combined rules with the NASCAR K&N Pro Series West to form the Grand National Division. <br />
    30. 30. 2011 NASCAR K&N Pro Series East TV Schedule<br />
    31. 31. Revolution Racing<br />
    32. 32. 2010 Season Highlights<br />Year One.<br /><ul><li>March 27, 2010 Revolution Racing driver Darrell Wallace, Jr. became the youngest and first African-American to win in NASCAR K&N Pro Series history;
    33. 33. On June 5, 2010 Revolution Racing driver Ryan Gifford became the first African-American driver in NASCAR K&N Pro Series history to qualify on the pole;
    34. 34. June 11, 2010 Michael Cherry became the first African-American to win at Tri-County Speedway (Hudson, N.C.);
    35. 35. July 2, 2010 Megan Reitenour became the first female driver to win at Tri-County Speedway (Hudson, N.C.);
    36. 36. July 30, 2010 Darrell Wallace Jr. won his second NASCAR K&N Pro Series East race at Lee (N.H.) USA Speedway;
    37. 37. Sept. 24, 2010 Darrell Wallace Jr. become the youngest and first African-American to capture Sunoco Rookie of the Year honors finishing third in season points.</li></li></ul><li>About Revolution Racing<br />Now, Revolution Racing exists to make the path to NASCAR not only a possibility, but a reality for a group of talented young female and minority race car drivers<br /><ul><li>Revolution Racing is the competition arm of NASCAR’s Drive for Diversity program, currently running 10 race teams in the NASCAR K&N Pro Series and the NASCAR Whelen All-American Series, as well as a youth racing development program.
    38. 38. The drivers are talented young up-and-coming minority and female drivers from all over the United States, chosen from hundreds of applicants in a combine-style tryout camp in an effort to find the next female or minority racing sensation.
    39. 39. Revolution Racing provides its drivers and team members the equipment, coaching, mentoring and development needed to progress through the NASCAR ranks.
    40. 40. The ultimate goal is a berth in the NASCAR Sprint Cup Series for one or more of these drivers and the attendant exposure and fan interest they will draw for the sport.
    41. 41. You can be a part of the Revolution by helping to change the face of NASCAR Racing.</li></li></ul><li>Innovative Motorsports Marketing<br />Outreach<br /><ul><li>Your brand will be exposed through on-site special events to more than 1 million diverse consumers</li></ul>Consumer Marketing<br /><ul><li>Branded network television programming
    42. 42. Impactful social media campaigns
    43. 43. Mobile marketing displays
    44. 44. Interactive engagement via iRacing</li></ul>NASCAR<br /><ul><li>Branded NASCAR teams competing in more than 100 races annually in front of more than 200,000 fans</li></li></ul><li>Program Objectives<br />Revolution Racing provides a powerful platform to help reach a diverse group of consumers<br /><ul><li>Develop advertising and marketing campaigns that represent the diversity of the communities it serves
    45. 45. Drive traffic/business at local retail locations
    46. 46. Activate at retail locations
    47. 47. Communicate with passionate consumers/deliver brand message
    48. 48. Create B2B partnerships
    49. 49. Develop retail vendor programs
    50. 50. Sell Sponsor Services and Products</li></li></ul><li>More than a Race Team<br />Revolution Racing tells the sponsor’s brand message to a diverse group of consumers through a marketing platform backed by the power of NASCAR and communicated through a multi-dimensional combination of:<br /><ul><li>At-track Branding and Activation
    51. 51. Off-Track Branding and Activation
    52. 52. Diversity Initiatives
    53. 53. Community Outreach Tour
    54. 54. Broadcast Media – Changing Lanes on BET
    55. 55. Social Media
    56. 56. Experiential Marketing/Data Capture/Sampling</li></li></ul><li>Revolution Racing Drives Business<br /><ul><li>Revolution Racing On-Track Competing with 12 Race Teams
    57. 57. Changing Lanes on BET Product Placement and Integration
    58. 58. The Technology Center Product and Service Showcase
    59. 59. RR Social Media Program
    60. 60. Promote Brand, Sponsor Programs and Initiatives
    61. 61. NASCAR’s Fueling Dreams Tour Presented by Revolution Racing
    62. 62. Leverage RR Partnerships in B2B Relationships
    63. 63. Retail Activation Vendor Programs</li></li></ul><li>Social Media Strategy<br />While the national population of African-Americans is 13%, 25% of all social media users are African-American. Indeed, African-Americans are the heaviest percentage of users of social media followed by Hispanics, Asians and Caucasians.<br />Revolution Racing will engage the African-American and Hispanic communities and other millennials through extensive grassroots, social media strategies and outlets<br />For example:<br /><ul><li>Each Revolution Racing driver will make multiple “contacts” (Facebook updates, Twitter tweets, etc.) for sponsor-branded integration per week
    64. 64. Each Revolution Racing driver will record and upload videos to YouTube weekly
    65. 65. Presenting sponsor on all electronic media assets and messaging (web sites, e-blast, etc.)
    66. 66. Promotional offers will be integrated on all social/electronic media platforms for the sponsor</li></li></ul><li>
    67. 67. 2011 Driver Lineup<br />Michael Cherry<br />Bryan Ortiz<br />Mackena Bell<br />Darrell Wallace Jr<br />Jorge Arteaga<br />Jessica Brunelli<br />Trey Gibson<br />Tayla Orleans<br />Ryan Gifford<br />Not pictured: Sergio Pena, Dallas Montes, Juan Carlo Bloom<br />
    68. 68. Show Car/Driver Appearances<br />The Revolution Racing Show Car Will Travel With NASCAR’S Fueling Dreams Tour And Will Also Be Available For Sponsor’s:<br /><ul><li>Retail Locations
    69. 69. Trade Shows
    70. 70. Corporate Functions
    71. 71. Races or Other Sporting Events</li></ul>Other Elements Can Be Included With Show Car Appearances Including:<br /><ul><li>One or More Revolution Racing Drivers
    72. 72. iRacing Simulators
    73. 73. Product Displays/Demonstrations
    74. 74. Sampling
    75. 75. Data Capture</li></li></ul><li>NASCAR’s Fueling Dreams Tour<br />
    76. 76. NASCAR’s Fueling Dreams Tour<br />NASCAR’s Fueling Dreams Tour Goals:<br />Integrate sponsors’ brands with Revolution Racing’s significant and diverse audience<br />Database acquisition<br />Showcase sponsor products and services<br />Exposure & Branding Elements<br /><ul><li>Interactive Fan Experience</li></ul>iRacing Simulators<br />Pit Crew Participation<br /><ul><li>Sponsor Displays</li></ul>Product Demonstrations<br />Sampling<br /><ul><li>Revolution Racing Display</li></ul>NASCAR History<br />Wendell Scott Display<br /><ul><li>Mobile Pit Tour</li></ul>Transporter Branding<br />Pit Box Branding<br />Consumer Date Capture Through:<br /><ul><li>iRacing Simulator Challenge Registration
    77. 77. Pit Stop Challenge Registration
    78. 78. Opportunities for Sweepstakes Registration for:</li></ul>Trip to the 2012 Daytona 500<br />Three honorary K&N Pro Series pit crew experiences<br />One iRacing Simulator package<br />
    79. 79. Customizable Tour Elements<br />
    80. 80. Reaching Diverse Consumers<br />NASCAR and Revolution Racing know that reaching a new and diverse audience will require connecting at grassroots level. <br />Revolution Racing will “go out and touch” diverse communities through NASCAR’s Fueling Dream’s Tour Presented by Revolution Racing being conducted throughout 2011 and geared to reach more than 500,000 diverse consumers at more than 20 events including:<br /><ul><li>CIAA (Charlotte, N.C.)
    81. 81. Essence Festival (New Orleans)
    82. 82. CalleOcho (Miami)
    83. 83. Public High Schools
    84. 84. Historically Black Colleges and Universities (HBCUs)</li></li></ul><li>2011 Tour Schedule<br />
    85. 85. Additional Targeted Race Tracks<br />NASCAR’s Fueling Dreams Tour will visit these major and local NASCAR Racing Events to further expand the reach of sponsors of Revolution Racing<br />NASCAR Sprint Cup Series Events<br /><ul><li>Daytona International Speedway
    86. 86. Darlington Raceway
    87. 87. Richmond International Speedway
    88. 88. Martinsville Speedway
    89. 89. Michigan International Speedway
    90. 90. Chicagoland Speedway
    91. 91. Kansas International Speedway
    92. 92. Talladega Superspeedway
    93. 93. Homestead-Miami Speedway</li></ul>NASCAR Whelen All-American Series<br /><ul><li>Hickory Motor Speedway – 7 events
    94. 94. Tri-County Motor Speedway – 7 events
    95. 95. Greenville Pickens Speedway – 7 events</li></ul>NASCAR K&N Pro Series<br /><ul><li>Greenville Pickens Speedway
    96. 96. South Boston Speedway
    97. 97. Richmond International Raceway
    98. 98. Iowa Speedway
    99. 99. Bowman Gray Stadium
    100. 100. Gresham Motorsports Park
    101. 101. Langley Speedway
    102. 102. New Hampshire Motor Speedway
    103. 103. Columbus Motor Speedway
    104. 104. Greenville Pickens Speedway
    105. 105. New Hampshire Motor Speedway
    106. 106. Dover International Speedway</li></li></ul><li>Rights and Asset Summary<br />Sponsorship Rights<br /><ul><li>Primary sponsorship of 13 NASCAR Camping World Truck Series races
    107. 107. Associate sponsorship of all NASCAR Camping World Truck Series races
    108. 108. Full Season Primary (12 races) on K&N Series race car in brand colors and logo
    109. 109. Full Season Associate branding on Revolution Racing team cars (12 teams)
    110. 110. Driver firesuit in brand colors and logo for all primary sponsored races
    111. 111. Crew firesuit and at-track crew uniforms in brand colors and logo for all primary sponsored races in the NASCAR Camping World Truck Series
    112. 112. Co-Primary branding on the NASCAR Camping World Truck Series race transporter
    113. 113. Co-Primary branding on NASCAR K&N Pro Series race transporter (shared transporter)
    114. 114. Sponsor branding on all pit equipment
    115. 115. Primary sponsorship of NASCAR’s Fueling Dreams Tour</li></ul>Intellectual Property Rights<br /><ul><li>Right to use Revolution Racing logo and marks in Advertising and Promotion</li></ul>Marketing Assets<br />Driver appearances at- and off-track<br />Crew and team member appearances<br />Team executive appearances<br />Access to Revolution Racing Facility for meetings and promotions<br />Branding and access to RR Technology Center<br />Media Assets<br />Social Media presenting sponsor and integration of sponsor products<br />Sponsor branding and links on all Revolution Racing web and social media sites<br />Dedication public relations outline and plan<br />Pass Through Rights<br />Leverage Revolution Racing’s assets to assist in gaining shelf space in exchange for marketing assets of the Fueling Dreams Tour and paint schemes<br />
    116. 116. Contact<br />Revolution Racing<br />163 Rolling Hill Road<br />Mooresville, NC 28117<br />(704) 247-8500<br /><br />Max Siegel, CEO & <br />Co-Owner<br /><br />John Story, President & Co-Owner<br /><br />(704) 202-9256 (mobile)<br />