MARKETING FUEL AT 330 MPH Sponsorship  Opportunities 2009
ITG MOTORSPORTS <ul><li>Our objective is to provide national exposure opportunities for your company.  Research has proven...
WHAT THE SPONSORS ARE SAYING Racing is a natural fit for Brut, said Men’s Category Director of Marketing, Marc Broccoli.  ...
ITG MOTORSPORTS <ul><li>Our hospitality accommodates 1000 people per weekend (Round Tables).  The guests will have access ...
DRIVER PROFILES <ul><li>Name: Gary Densham  Career Highlights: Won the prestigious 50th Anniversary U.S. Nationals, Indian...
DEMOGRAPHICS <ul><li>2nd Largest Aviid Motorsports Fan Base </li></ul><ul><li>Up to 125,000 spectators per event </li></ul...
DEMOGRAPHICS  (FAN PROFILE) <ul><li>32.6 million 32.6 million or 14.5% of the US Population </li></ul><ul><li>has an inter...
DEMOGRAPHIC (FAN PROFILE) <ul><li>Household Income </li></ul><ul><li>$29,999 or less . . . . 18.7%  </li></ul><ul><li>$30K...
ITG MOTORSPORTS
SPONSOR PACKAGES <ul><li>PACKAGE 1: Primary Sponsorship Funny Car and Pro Stock Motorcycle Team - Full Car/Season (33 NHRA...
SPONSORSHIP PACKAGE 2 <ul><li>PACKAGE 2: Primary Sponsorship Funny Car Team,– Full Car/Season 33 NHRA/IHRA Drag Racing Eve...
SPONSOR PACKAGES – Package 3 <ul><li>PACKAGE 3: Primary Sponsorship PRO STOCK MOTORCYCLE Full Bike/Season (19 Races NHRA D...
SPONSORSHIP PACKAGE -ASSOCIATE <ul><li>$750,000 – 12 RACE COMBINATION WITH PRIMARY    SPONSORSHIP WITH HOSPITALITY OR FULL...
SPONSORSHIP OUTLINE <ul><li>Issuer: Sponsor </li></ul><ul><li>Contact </li></ul><ul><li>Recipient: ITG Motorsports (“Compa...
SPONSORSHIP OUTLINE <ul><li>Marketing/Perks: </li></ul><ul><ul><li>Invitations to business partners/execs  </li></ul></ul>...
SPONSORSHIP OUTLINE <ul><li>Marketing/Perks: </li></ul><ul><ul><li>Involvement in Text Messaging campaign for motorcycle o...
SPONSORSHIP OUTLINE <ul><li>Payment: The Sponsor shall provide a cashiers check, wire payment into ITG Motorsports account...
2009 RACING SCHEDULE TBD <ul><li>February 7-10  CARQUEST Auto Parts NHRA Winternationals   Pomona,  CA </li></ul><ul><li>F...
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Itg Proposal Master Nhra 0809[1]

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Itg Proposal Master Nhra 0809[1]

  1. 1. MARKETING FUEL AT 330 MPH Sponsorship Opportunities 2009
  2. 2. ITG MOTORSPORTS <ul><li>Our objective is to provide national exposure opportunities for your company. Research has proven that the NHRA fans demonstrate one of the highest sponsor loyalty scenarios and actively try new Sponsor products, services and promotions based on their association with the NHRA . Research also has proven that sponsorship in the NHRA continues to grow in popularity as a vehicle for securing communication objectives and more importantly gains in bottom line revenues. Current sponsors are succeeding with brand awareness and increases in sales due partly to the unprecedented brand loyalty exhibited by NHRA fans and partly due to the high visibility offered to sponsors. </li></ul>One of our past clients (Casavant Mining-CMKXtreme Machine Funny Car) on the day of announcing their sponsorship had over 4M hits on their website over a period of a few weeks and subsequently, have had heavier trading in their company as a result of being involved in the NHRA. Thus, according to Urban Casavant (Owner) said “CMKX could never buy the airtime, PR, or other media that has given them the PR coverage they’ve received since April for the price they paid to become a main Sponsor on the Funny Car”. ITG Motorsports will also be providing existing sponsors the opportunity to do burn outs in a Funny Car at the end of the season as an appreciation of their support.
  3. 3. WHAT THE SPONSORS ARE SAYING Racing is a natural fit for Brut, said Men’s Category Director of Marketing, Marc Broccoli. “The NHRA is all about power and speed, but it’s also about the quiet strength and leadership of men like Ron Capps. His athletic ability is matched by how power as a friend, father and leader. The ease with which he keeps that sometimes tricky balance makes him the essence of the modern Brut Man” said Broccoli. Amy Roman, Brand Manager, Schick Quattro states “Like Quattro, the NHRA celebrates performance, and this partnership allows Schick to reach more men who want performance in their shave and their sport. NHRA POWERade Drag Racing is a great match in reaching our target 25-54 male audience,” said Brian Woods, Chief Marketing Office, Ameriquest Mortgage Company. “We are impressed with NHRA's accessibility for the fans to not only the drivers, but the multiple opportunities for sponsors on-site to reach this loyal, passionate, and growing fan base.” “ The alignment of Zantrex-3 with Top Fuel racing is intuitive. Top Fuel racing is all about energy and rapid results, just like Zantrex-3,” said Gina Gay, Marketing Director of Zoller Laboratories, maker of Zantrex-3. “Top Fuel racing has so much energy and excitement, we foresee it as the next big thing in the world of racing. We’re proud to be one of the few non-traditional sponsors of this rapidly growing sport. The growth and popularity of Zantrex-3 has skyrocketed, particularly among a younger, active segment, many of whom are racing fans,” says Gay. “We look forward to a long and successful sponsorship with NHRA.
  4. 4. ITG MOTORSPORTS <ul><li>Our hospitality accommodates 1000 people per weekend (Round Tables). The guests will have access to all food, beverages, and trade show Kiosks along with drivers and crew. Guests will obtain their passes through the ITG Motorsports website and receive their hospitality packages in the mail prior to the event. Hospitality packages will include wristband admission to the Dog Pound, rain poncho, earplugs, logo T-shirt and ITG Motorsports fan club points card. </li></ul>The center section is available to all attendees* of the race weekend (approximately 100,000 people). The area has been set as a trade show type environment with Kiosk(s) available to sponsors for presentation and product sale purposes. sponsors can purchase individual kiosks to demonstrate their products and take Internet orders on-site at $10,000 per race. * These spectators have no access to the food section, only the kiosks.
  5. 5. DRIVER PROFILES <ul><li>Name: Gary Densham Career Highlights: Won the prestigious 50th Anniversary U.S. Nationals, Indianapolis 8-time NHRA National Event winner Six number one qualifying positions Named Person of the Year by Car Craft Magazine >1996 Australian National Champion </li></ul><ul><li>Set a national speed record at 326.87 mph in 2002 </li></ul><ul><li>Currently 7 th in the “Championship Countdown” </li></ul>Name: Fred Camarena Born/Residence: Placentia, CA Weight/Height/Marital Status: 170lbs/5’10&quot;/Single Type of Race: Pro Stock Bike Sponsor/Car: EMBEE Qualifying: 82%, last six years 2005: Qualified 11 out of 15 events Career Best: 7:18 at 189mph Finished 13 th in national point standings for 2005.
  6. 6. DEMOGRAPHICS <ul><li>2nd Largest Aviid Motorsports Fan Base </li></ul><ul><li>Up to 125,000 spectators per event </li></ul><ul><li>All national events are televised on ESPN2 / ESPN2 HD </li></ul><ul><li>More than 130 hours of original programming in 2008 </li></ul><ul><li>Nearly 60 million viewers last year </li></ul><ul><li>2008 Diversity in Motorsports Award winner* </li></ul><ul><li>NHRA professional racers that competed full-time in '07 </li></ul><ul><li>- African Americans or Hispanics 7 (Won 2007 Championship) </li></ul><ul><li>- Women 6 </li></ul><ul><li>ESPN2 is available in more than 96 million households </li></ul><ul><li>Despite a flat to declining sports market, NHRA </li></ul><ul><li>viewership increased 47% in 2007 versus 2000 </li></ul><ul><li>NHRA POWERade Drag Racing Series total race weekend viewership increased 10.3% versus 2006 </li></ul>
  7. 7. DEMOGRAPHICS (FAN PROFILE) <ul><li>32.6 million 32.6 million or 14.5% of the US Population </li></ul><ul><li>has an interest in NHRA </li></ul><ul><li>Youngest average age among major sports properties </li></ul><ul><li> NHRA indexes the highest for 18 - 24 year old fans </li></ul><ul><li>Male . . . . . . . . . . . 77.2% (159) </li></ul><ul><li>Female . . . . . . . . . 22.8% (44) </li></ul><ul><li>Age </li></ul><ul><li>18 - 24 . . . . . . . . . 16.3% (125) </li></ul><ul><li>25 - 34 . . . . . . . . . 18.5% (105) </li></ul><ul><li>35 - 49 . . . . . . . . . 32.5% (114) </li></ul><ul><li>50 - 64 . . . . . . . . . 25.7% (108) </li></ul><ul><li>65+ . . . . . . . . . . . . .7.0% (41) </li></ul>
  8. 8. DEMOGRAPHIC (FAN PROFILE) <ul><li>Household Income </li></ul><ul><li>$29,999 or less . . . . 18.7% </li></ul><ul><li>$30K - $49,999 . . . . .26.4% </li></ul><ul><li>$50K - $99,999 . . . . .37.0% </li></ul><ul><li>$100K - $149,999 . . .11.2% </li></ul><ul><li>$150K+ . . . . . . . . . . ..6.7% </li></ul><ul><li>Feel positively about NHRA Sponsors - 97.5% </li></ul><ul><li>Likely to try new product if NHRA Sponsor - 89.9% </li></ul><ul><li>Likely to take part in NHRA promotion - 88.4% </li></ul><ul><li>Likely to purchase NHRA Sponsor product over non-Sponsor - 87.6% </li></ul><ul><li>Switched brands to support NHRA Sponsor - 51.0% </li></ul><ul><li>NHRA events set the benchmark in event satisfaction </li></ul><ul><li>for spectator events researched by EventCorp </li></ul><ul><li>(NFL, NBA, NHL, PGA, NASCAR, IRL, MLB, AFL) </li></ul>
  9. 9. ITG MOTORSPORTS
  10. 10. SPONSOR PACKAGES <ul><li>PACKAGE 1: Primary Sponsorship Funny Car and Pro Stock Motorcycle Team - Full Car/Season (33 NHRA/IHRA Drag Races Primary sponsor) $2,500,000 </li></ul><ul><ul><li>Full signage on car – full car design and hospitality (both doors, hood, front fenders, crew uniforms and trailer) per season (custom designed pain scheme on car and transporter are negotiable at contract signing) </li></ul></ul><ul><ul><li>Primary sponsor on Pro Stock Bike and affiliate programs </li></ul></ul><ul><ul><li>12 months of Advertising and brand awareness </li></ul></ul><ul><ul><li>3 million onsite with NHRA and 60 million viewership for ESPN and Speed Channel </li></ul></ul><ul><ul><li>Ability to use Gary Densham and Fred Camarena Icon of their sports for advertising and promotion. </li></ul></ul><ul><ul><li>On site Show car promotions for selected sponsor locations with hospitality </li></ul></ul>
  11. 11. SPONSORSHIP PACKAGE 2 <ul><li>PACKAGE 2: Primary Sponsorship Funny Car Team,– Full Car/Season 33 NHRA/IHRA Drag Racing Event $2,000,000 </li></ul><ul><ul><li>Full signage on car – full car design and hospitality (both doors, hood, front fenders, crew uniforms and trailer) per season (custom designed pain scheme on car and transporter are negotiable at contract signing) </li></ul></ul><ul><ul><li>Full hospitality for customer promotions to over 100,000 spectators per weekend </li></ul></ul><ul><ul><li>Associate on Pro Stock Bike and affiliate programs </li></ul></ul><ul><ul><li>12 months of Advertising and brand awareness </li></ul></ul><ul><ul><li>60 million viewers and 3 million onsite with coverage on ESPN2 and Speed Channel </li></ul></ul><ul><ul><li>Ability to use Gary Densham and Fred Camarena Icon of their sports for advertising and promotion. </li></ul></ul><ul><ul><li>On site Show car promotions for selected sponsor locations </li></ul></ul>
  12. 12. SPONSOR PACKAGES – Package 3 <ul><li>PACKAGE 3: Primary Sponsorship PRO STOCK MOTORCYCLE Full Bike/Season (19 Races NHRA Drag Races) $500,000 </li></ul><ul><ul><li>Full signage on bike – full bike design and hospitality, crew uniforms and trailer) per season (custom designed pain scheme on bike and transporter are negotiable at contract signing) </li></ul></ul><ul><ul><li>12 months of Advertising and brand awareness </li></ul></ul><ul><ul><li>3 million onsite with NHRA and 60 million viewership for ESPN2 and Speed Channel </li></ul></ul><ul><ul><li>On site Show bike promotions for selected sponsor locations </li></ul></ul>
  13. 13. SPONSORSHIP PACKAGE -ASSOCIATE <ul><li>$750,000 – 12 RACE COMBINATION WITH PRIMARY SPONSORSHIP WITH HOSPITALITY OR FULL SEASON ASSOCIATE PRIMARY WITH SHARED HOSPITALITY </li></ul><ul><li>$500,000 - 12 RACE COMBINATION WITH ASSOCIATE PRIMARY SPONSORSHIP OR FULL SEASON ASSOCIATE SPONSORSHIP WITH SHARED HOSPITALITY </li></ul><ul><li>$250,000 – 8 RACE COMBINATION WITH PRIMARY SPONSORSHIP WITH HOSPITALITY or Associate sponsorship for 2009 season </li></ul><ul><li>$100,000 – 3 RACE COMBINATION WITH PRIMARY SPONSORSHIP 2x3 DAY EVENT or Associate sponsorship for 2009 season </li></ul><ul><li>$45,000 - SINGLE RACE WITH PRIMARY SPONSORSHIP 3 DAY EVENT </li></ul><ul><li>$25,000 - ASSOCIATE PRIMARY SPONSORSHIP </li></ul><ul><li>$15,000 - ASSOCIATE SPONSORSHIP </li></ul><ul><li>$10,000 - ASSOCIATE MINOR SPONSORSHIP </li></ul>
  14. 14. SPONSORSHIP OUTLINE <ul><li>Issuer: Sponsor </li></ul><ul><li>Contact </li></ul><ul><li>Recipient: ITG Motorsports (“Company”) </li></ul><ul><li>Structure: Sponsorship </li></ul><ul><li>Amount: The Sponsor shall commit to ____race NHRA/IHRA season at a rate of : </li></ul><ul><li>$ _____________ for 2008 season for Sponsorship with the Company. The Sponsor shall receive those items found below in the section marked “Period/Term” and “Marketing/Perks” for their Marketing and/or Sponsor dollars. This deal is for 2008 racing season to commence on _______________, 2008. </li></ul><ul><li>Period/Term: 20 national events for the 2008 Racing Season 24 NHRA,11 IHRA . </li></ul><ul><li>Marketing/Perks: Below are the items that the Company has agreed to for this sponsorship endeavor. </li></ul><ul><ul><li>VIP Goodies (Tickets, shirts, credential holders, etc.) </li></ul></ul><ul><ul><li>Up to 10 tickets (per event) with full access to pit area and seating </li></ul></ul><ul><ul><li>Sponsor or affiliate logo on car and carrier </li></ul></ul><ul><ul><li>Meet and greet with NHRA driver each day </li></ul></ul>
  15. 15. SPONSORSHIP OUTLINE <ul><li>Marketing/Perks: </li></ul><ul><ul><li>Invitations to business partners/execs </li></ul></ul><ul><ul><li>NHRA101 meeting (education for invitees/guests) </li></ul></ul><ul><ul><li>Discussion points to include tactics & strategies employed on the track, terminologies, rules, objectives, car anatomy and the dedication required to field race team. </li></ul></ul><ul><ul><li>Tour of race track (Pits, Nitro Alley, command and control center) </li></ul></ul><ul><ul><li>Selected guest to wear team uniform & help crew </li></ul></ul><ul><ul><li>Press release and interview on ESPN2, ESPN, TNT, FOX, Speed Channel and ABC 11 IHRA international events (includes US and Canada) </li></ul></ul><ul><ul><li>Racing itinerary sent out prior to race weekend </li></ul></ul><ul><ul><li>Use of ITG Motorsports golf cart </li></ul></ul><ul><ul><li>Right to use ITG Motorsports promos </li></ul></ul><ul><ul><li>VIP entertainment with hospitality </li></ul></ul><ul><ul><li>On-site loose banner signage </li></ul></ul><ul><ul><li>Sample giveaways (shirts, hats, trinkets) </li></ul></ul><ul><ul><li>Advertising on “American Dragster, Wind Tunnel, Speed Report on ESPN2, ESPN and Speed Channel </li></ul></ul><ul><ul><li>Kiosk signage and interactive sign ups </li></ul></ul><ul><ul><li>Display area in Hospitality for you to use at your discretion. </li></ul></ul>
  16. 16. SPONSORSHIP OUTLINE <ul><li>Marketing/Perks: </li></ul><ul><ul><li>Involvement in Text Messaging campaign for motorcycle or other product giveaways. </li></ul></ul><ul><ul><li>Merchandise trailer for you and affiliates at each event (35 events) </li></ul></ul><ul><ul><li>Custom guitars for _______________ or clients produced by Halo Guitars </li></ul></ul><ul><ul><li>Customized Hospitality Trailer for specialty locations </li></ul></ul><ul><ul><li>Dicast merchandise signed by driver to be sold in stores </li></ul></ul><ul><ul><li>Celebrity involvement upon request </li></ul></ul><ul><ul><li>_____________________ promotional items. </li></ul></ul><ul><ul><li>Other items may be added as required or discussed </li></ul></ul><ul><li>Execution Date: The date that Company receives first payment by Sponsor. Lock-Up: The Company agrees that any and all its officers, insiders, affiliates or other related parties shall refrain from speaking to anyone about the deal until a PR goes out or otherwise stated by Sponsor. </li></ul>
  17. 17. SPONSORSHIP OUTLINE <ul><li>Payment: The Sponsor shall provide a cashiers check, wire payment into ITG Motorsports account. </li></ul><ul><li>Exclusivity: From the date of the execution of this term sheet until the effective date, the Company agrees not to pursue a transaction of this nature with any other person unless and until good faith negotiations with the Sponsor have terminated. </li></ul><ul><li>Confidentiality: The Company agrees to keep this term sheet and its contents confidential and not to distribute it to, or discuss it with, any third party (other than the Company’s legal and financial advisors, who shall be informed of the confidential nature of this document) without the prior express written consent. </li></ul><ul><li>This term sheet is intended for the commencement of the two stated parties above only. Closing is subject to mutual agreement. This term sheet will be considered void if not executed by both parties prior to the close of business on 02/08/08. The undersigned Company officer, on behalf of the Company hereby represents and warrants that this term sheet has been duly authorized, executed and delivered by the Company. </li></ul>Agreed and Accepted; ITG Motorsports: ___________________________ Jeff Flasco, President ___________________________
  18. 18. 2009 RACING SCHEDULE TBD <ul><li>February 7-10 CARQUEST Auto Parts NHRA Winternationals  Pomona, CA </li></ul><ul><li>February 22-24 Checker Schucks Kragen NHRA Nationals  Phoenix, AZ </li></ul><ul><li>March 13-16 ACDelco NHRA Gatornationals  Gainesville, FL </li></ul><ul><li>March 28-30 O’Reilly NHRA Spring Nationals I   Houston, TX </li></ul><ul><li>April 10-13 SummitRacing.com NHRA Nationals  Las Vegas, NV </li></ul><ul><li>April 24-27 Summit Racing Equipment NHRA Nationals  Atlanta, GA </li></ul><ul><li>May 2-4 O’Reilly NHRA Midwest Nationals  Madison, IL </li></ul><ul><li>May 16-18 O’Reilly NHRA Thunder Valley Nationals  Bristol, TN </li></ul><ul><li>May 30-June 1 O’Reilly NHRA Summer Nationals  Topeka, KS </li></ul><ul><li>June 5-8 Torco Racing Fuels Route 66 NHRA Nationals  Chicago, IL </li></ul><ul><li>June 19-22 NHRA Super Nationals  Englishtown, NJ </li></ul><ul><li>June 26-29 Summit Racing Equipment NHRA Nationals  Norwalk, OH </li></ul><ul><li>July 11-13 Mopar Mile-High NHRA Nationals  Denver, CO </li></ul><ul><li>July 18-20 Schucks Auto Supply NHRA Nationals  Seattle, WA </li></ul><ul><li>July 25-27 Fram Autolite NHRA Nationals  Sonoma, CA </li></ul><ul><li>August 7-10 Lucas Oil NHRA Nationals  Brainerd, MN </li></ul><ul><li>August 14-17 Toyo Tires NHRA Nationals  Reading, PA </li></ul><ul><li>Aug. 27-Sept.1    Mac Tools U.S. Nationals  Indianapolis, IN </li></ul><ul><li>Sept.11-14 NHRA Carolinas Nationals  Charlotte, NC </li></ul><ul><li>Sept. 18-21 O’Reilly NHRA Fall Nationals  Dallas, TX </li></ul><ul><li>Septe. 26-28 O’Reilly Mid-South Nationals  Memphis, TN </li></ul><ul><li>October 10-12 Torco Racing Fuels NHRA Nationals  Richmond, VA </li></ul><ul><li>Oct.30-Nov. 2 ACDelco Las Vegas NHRA Nationals Las Vegas, NV </li></ul><ul><li>November 13-16 AAA of Southern California NHRA Finals Pomona, CA </li></ul><ul><li>11 IHRA International Events (Starts in April) </li></ul>

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