NBR MOTORSPORTS 2012 MARKETING PRESENTATION
TO RACE ON THE WORLD OF OUTLAW SERIES IN 2012
NICK BERRY <ul><li>BIO  </li></ul><ul><li>While most children have no idea what they truly want to be in life or dream of ...
NICK BERRY <ul><li>Toughness has always been part of the family, surfacing early in his competitive days. He grew up activ...
NICK BERRY  <ul><li>The same summer Nick's love for sprint car racing and the fact that they had no local sprint car racin...
NICK BERRY <ul><li>This was also the first time Nick would take the giant leap in his racing career from mini stock racing...
NICK BERRY <ul><li>  Throughout his years behind the wheel and all the accomplishments he’s been part of, it’s still his f...
NICK BERRY CAREER HIGHLIGHTS <ul><li>1997- 80cc Moto X, Rookie of the Year  </li></ul><ul><li>1998- 80cc Moto X, Champion....
NICK BERRY CAREER HIGHLIGHTS <ul><li>2005: - NEMS, Champion. - Pines Points, Champion. - Car show winner. </li></ul><ul><l...
NICK BERRY CAREER HIGHLIGHTS <ul><li>7-time champion in various forms of auto racing!  </li></ul><ul><li>2-time moto-x cha...
<ul><li>Just how big is dirt track racing?  There are  30 Million  loyal fans across  90%  of the United States.  Nearly e...
The Basics <ul><li>Typical Dirt Racing Track </li></ul><ul><li>¼ to ½ mile oval dirt racing surface </li></ul><ul><li>60% ...
AERIAL EVENT VIEW
<ul><li>The World of Outlaws is the pinnacle of dirt racing </li></ul><ul><li>Two national touring series compete under th...
WORLD OF OUTLAWS SPRINT CAR SERIES <ul><li>Overview </li></ul><ul><li>The World of Outlaws Sprint Car Series is the premie...
These fans are fiercely loyal to those who support the sport they love. Will Buy or Support Sponsor’s Product* 96% World o...
DIRT RACING FANS <ul><li>Passionate for Information </li></ul><ul><ul><li>10MM+ page views/year to  www.WorldofOutlaws.com...
Broadcast Media <ul><li>Forty-eight (48) Hours on SPEED </li></ul><ul><li>Sprint = 30h, LM = 12 h, Mod = 6h </li></ul><ul>...
DEDICATED FANS
QUALITY OF IMPRESSIONS  <ul><li>Advertising and marketing dollars spent in Sprint Car Racing are, in advertising terms,  E...
QUALITY OF IMPRESSIONS <ul><li>Via event hospitality and other related activities, racing offers opportunity for “High Qua...
MARKETING <ul><li>MOTORSPORTS MARKETING, A WIN, WIN, SITUATION! </li></ul><ul><li>Marketing with a race team is more than ...
THANK YOU <ul><li>If your company has an interest in Motor Sports marketing and wishes to align yourself with a proven cha...
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  1. 1. NBR MOTORSPORTS 2012 MARKETING PRESENTATION
  2. 2. TO RACE ON THE WORLD OF OUTLAW SERIES IN 2012
  3. 3. NICK BERRY <ul><li>BIO </li></ul><ul><li>While most children have no idea what they truly want to be in life or dream of being a police man or fire fighter, this youngster knew at the young age of five (5) that he wanted to be a race car driver! Not just any race car driver though, Nick wanted to be a World of Outlaw sprint car driver. </li></ul><ul><li>Nick grew up in a racing family watching his uncle and idol at the time, Tunk Berry in the northeast dirt modified ranks as well as sprint cars. Nick's taste and passion for sprint cars and the WoO series never diminished and til this day, This young man from New Hampshire's goals are stronger then ever! </li></ul><ul><li>While only racing a limited schedule in 2010 on the SCoNE 360 sprint car series, this hot shoe scored qualifying wins, 3 top 3 main event finishes, 6 top 5 finishes and 10 top 10's and two dnfs in only 12 starts with the series. </li></ul><ul><li>In 2011 &quot;Quick Nick&quot; Berry plans to race selected events with the World of Outlaws (WoO) sprint car series tour as well as a full schedule on the Sprint Cars of New England Series (SCoNE) with the goal being nothing short of the championship title! </li></ul><ul><li>In 2012 with the help of our knowledgeable staff and the proper funding, The NBR team would like to field a car on the World of Outlaw sprint car series. Racing a full schedule and compete for the Kevin Gobrecht Rookie of the year award. </li></ul>
  4. 4. NICK BERRY <ul><li>Toughness has always been part of the family, surfacing early in his competitive days. He grew up active in moto-x racing as well as school athletics and flourished in the sport of baseball and other school sports such as hockey, basketball, football and even soccer. You could say the young Berry was a well rounded athlete as well as academic achiever with a 4.0 gpa and having artistic abilities. </li></ul><ul><li>Following high school glory, he traded in his team jerseys for a helmet and driver’s uniform racing for his family owned racing team. </li></ul><ul><li>At the age of fifteen Nick started racing at the Canaan USA Speedway and began racing at the same venues where his uncle Tunk Berry learned the craft. In 2001 Uncle Tunk stood by his side as a crew chief and mentor to the younger Berry. </li></ul>
  5. 5. NICK BERRY <ul><li>The same summer Nick's love for sprint car racing and the fact that they had no local sprint car racing to speak of in their area or the lack of funds to go on tour with the family run racing team at the current time, Nick came up with the idea to form a local sprint car series at the tender age of fifteen. </li></ul><ul><li>Nick contacted area dirt tracks throughout New Hampshire and Vermont such as the Canaan USA Speedway that Nick was currently racing a mini stock at as well as surrounding speedways such as the Pines Speedway in Rumney, New Hampshire and, Bear Ridge Speedway in Bradford, Vermont, petitioning they allow sprint cars the following season at the three speedways. </li></ul><ul><li>The hype continued following the talk of a new series and sprint cars coming to &quot;New England&quot;. The calls poured in for the young Nick Berry from racers as far away as New Jersey and Pennsylvania and tracks expressed a growing interest. </li></ul><ul><li>At the age of sixteen, What was just a dream, Became reality and a New England sprint car organization was formed under the New England Sprint Car Club (NESCC) banner now known as the Sprint Cars of New England (SCoNE) series, currently ran by Mike Kondrat. The series is known to be a highly successful series and one of the fastest and, most exciting touring series in New England and the Northeast, United States. </li></ul>
  6. 6. NICK BERRY <ul><li>This was also the first time Nick would take the giant leap in his racing career from mini stock racing into a full blown 360ci sprint car touring throughout New England. </li></ul><ul><li>As Nick grew older...Like his father, he also earned a living roofing. His days were filled with hard labor on job Weekends were filled with slinging dirt and grit at the track! </li></ul><ul><li>After driving for his family owned team and other car owners for a show here or there, Nick decided to run his own racing organization and team for 2010 with highly represented backing as well as family and community support. </li></ul><ul><li>This was the first time he not only drove for his own team but also became a team owner and took on another two drivers and added them to the NBR team, In Nick's recruiting he choose Multi-Time Northeast Dirt Modified and Ice Racing Champion, Rick Martel driving the #76 sprint car and another highly successful driver, Chris Chalke, fielding the #26 sprint car. </li></ul>
  7. 7. NICK BERRY <ul><li>  Throughout his years behind the wheel and all the accomplishments he’s been part of, it’s still his family that brings him the most joy. His wife Cassie remains next to him through it all. </li></ul><ul><li>They have begun raising their son Kadyn together. Whether it's at their Manchester home or the countless miles they have spent traveling together going from race to race, they have always been a close-knit family. </li></ul><ul><li>When not racing, Nick enjoys spending time with family and friends. He still enjoys playing sports, going to the mall, going out for dinner, going to the movies, cook outs and, the beach as any young man would enjoy. </li></ul><ul><li>He also likes several other activities and things such as drawing, four wheeling, moto-x, snowmobiling, mudding, go-karting, lifted trucks, lowered cars, talking on the phone, texting, hunting, fishing and, hanging out on the lake in the boat and playing various water sports such as tubing.  </li></ul>
  8. 8. NICK BERRY CAREER HIGHLIGHTS <ul><li>1997- 80cc Moto X, Rookie of the Year </li></ul><ul><li>1998- 80cc Moto X, Champion. </li></ul><ul><li>1999- 80cc Moto X, Champion </li></ul><ul><li>2000- JR Series, Champion and Rookie of the Year. </li></ul><ul><li>2001- JR Series, Champion. Canaan Dirt Speedway, Rookie of the Year. Canaan Dirt Speedway, Voted Most Popular Driver Canaan Dirt Speedway, Mini Stock Champion. Canaan Dirt Speedway, Show winner. </li></ul><ul><li>2002: Created the New England Sprint Car Club (NESCC) 360 sprints. Now known as the (SCoNE) Sprint Cars of New England 360 sprint car series. www.nesprintcars.com </li></ul><ul><li>- 2 nd in NESCC points. - NESCC Rookie of the Year. - Car show winner at race fever. -3 rd in Pines Speedway Points </li></ul><ul><li>2003: - 21 st in NESCC points, 3 blown engines. - Hard Luck driver award </li></ul><ul><li>- Award received for rekindling sprint cars back in New England </li></ul><ul><li>2004: </li></ul><ul><li>- 1st in SCoNE heat at Canaan, started 12th in the main and battling for the lead in the main event, steering broke and sent Nick for a wild ride that would ruin the car and force the team to have to sit out with a wrecked car and an injured driver. </li></ul>
  9. 9. NICK BERRY CAREER HIGHLIGHTS <ul><li>2005: - NEMS, Champion. - Pines Points, Champion. - Car show winner. </li></ul><ul><li>2006: - Legion Speedway, Champion. - Sportsman of the Year Award winner. - Car show winner. </li></ul><ul><li>2007: - 6th in points, while racing a limited schedule with the Sprint Cars of New England (SCoNE) 360 sprint series. - Legion Speedway, Mid-season Sprint Car Track Championship winner. </li></ul><ul><li>2008: - Dirt Modified, Rookie of the Year. - 2nd in points, Pines Speedway. </li></ul><ul><li>- Car show winner. - VLK Champ Kart Winter Blast Series, Champion. </li></ul><ul><li>2009: - VLK Champ Kart Rumble, Champion. - Modified, Champion. - Ray Eldridge Memorial Championship Race winner. - Car show winner </li></ul><ul><li>2010: - Modified, car show winner. - Sprint Car, car show winner. - 7th place in track points at Canaan Dirt Speedway, 360 sprint car with a limited schedule. - 8th place in points, SCoNE 360 sprints series, with a limited schedule </li></ul>
  10. 10. NICK BERRY CAREER HIGHLIGHTS <ul><li>7-time champion in various forms of auto racing! </li></ul><ul><li>2-time moto-x champion! </li></ul><ul><li>150+ Main Event Wins! </li></ul>
  11. 11. <ul><li>Just how big is dirt track racing? There are 30 Million loyal fans across 90% of the United States. Nearly every major racing star can trace his roots to a dirt track. </li></ul><ul><li>Before Tony Stewart and Kasey Kahne were champions in NASCAR, they were champions on dirt. </li></ul><ul><li>80,000+ Americans race on dirt tracks before nearly 1.3 Million people every weekend from Feb – Nov </li></ul><ul><li>52 Million dirt track tickets sold each year, more than NASCAR, NBA, NFL, and NHL combined. </li></ul>DIRT TRACK RACING dirt tracks in 49 States 800 30 Million fans… ~ CNN 2006 Documentary DIRT Track Warriors “ $1 Billion a year industry…
  12. 12. The Basics <ul><li>Typical Dirt Racing Track </li></ul><ul><li>¼ to ½ mile oval dirt racing surface </li></ul><ul><li>60% of facilities are county fairgrounds </li></ul><ul><li>40% of tracks are purpose built speedways </li></ul><ul><li>Facilities typically include grandstands, scoring tower, permanent concessions, permanent restrooms and pit area </li></ul><ul><li>Majority of tracks host 20-25 events per year </li></ul><ul><li>Typical World of Outlaws Event </li></ul><ul><li>Always the biggest motorsports event of the year in the area and often one of the highest profile events across all categories </li></ul><ul><li>Races primarily run on weekends, with weekday races as well </li></ul><ul><li>40 competitors will race in WoO competition with a support class </li></ul><ul><li>Track meet format with practice, heat races, B-mains and A-mains </li></ul><ul><li>Gates open at 5:00pm, racing at 7:30pm, checkered flag at 11:00pm </li></ul><ul><li>World of Outlaws events comprised of avid motorsports fans from across the region that mark their calendars for the “big show” </li></ul>
  13. 13. AERIAL EVENT VIEW
  14. 14. <ul><li>The World of Outlaws is the pinnacle of dirt racing </li></ul><ul><li>Two national touring series compete under the World of Outlaws banner </li></ul><ul><ul><li>World of Outlaws Sprint Car Series </li></ul></ul><ul><ul><li>World of Outlaws Late Model Series </li></ul></ul><ul><li>More than 120-annual event nights </li></ul><ul><li>Coast to Coast </li></ul><ul><li>February – November schedule </li></ul><ul><li>More than 1.0m live fans </li></ul><ul><li>National television partnership with SPEED </li></ul>WoO Late Model WORLD OF OUTLAWS WoO Sprint Car
  15. 15. WORLD OF OUTLAWS SPRINT CAR SERIES <ul><li>Overview </li></ul><ul><li>The World of Outlaws Sprint Car Series is the premier sprint car series in the world, racing from coast-to-coast. Featuring NASCAR stars Tony Stewart and Kasey Kahne as car owners, these hugely popular open-wheel winged cars reach speeds in excess of 140 mph and race on dirt tracks from ¼ to 5/8 mile in length. </li></ul><ul><li>Established in 1978 </li></ul><ul><li>140+ MPH, 850 HP “sprint car” machines </li></ul><ul><li>More than 800 Sprint Car competitive racers in the US </li></ul><ul><li>15 full-time professional drivers </li></ul><ul><li>70+ event nights </li></ul><ul><li>650K+ Live Fans </li></ul><ul><li>National broadcast partner is SPEED </li></ul><ul><li>Live Audio and Video Broadcasts on DIRTVision.com </li></ul>
  16. 16. These fans are fiercely loyal to those who support the sport they love. Will Buy or Support Sponsor’s Product* 96% World of Outlaws Fans <ul><li>On-Air Profile * </li></ul><ul><ul><li>72% Male </li></ul></ul><ul><ul><li>54% Age 25 – 54 </li></ul></ul><ul><ul><li>Median HHI $54,000 </li></ul></ul><ul><ul><li>26.4% East Central </li></ul></ul><ul><ul><li>15.4% West Central </li></ul></ul><ul><ul><li>22.9% Southeast </li></ul></ul><ul><ul><li>79.3% B/C/D County </li></ul></ul><ul><li>General Fan Profile ** </li></ul><ul><ul><li>85% Male </li></ul></ul><ul><ul><li>66% Age 25 – 54 </li></ul></ul><ul><ul><li>69% HHI >$50k </li></ul></ul><ul><ul><li>34% Midwest </li></ul></ul><ul><ul><li>30% Northeast </li></ul></ul><ul><ul><li>20% Southeast </li></ul></ul><ul><ul><li>16% West </li></ul></ul><ul><ul><li>66% Married </li></ul></ul>*Source; 2006 Nielsen Market Breaks, Airings on Speed **Source: 2010 World of Outlaws fan Internet survey by WRG Ad Agency Research Department
  17. 17. DIRT RACING FANS <ul><li>Passionate for Information </li></ul><ul><ul><li>10MM+ page views/year to www.WorldofOutlaws.com </li></ul></ul><ul><ul><li>20,000 subscribers to DIRTVision.com for live audio and video dirt racing events </li></ul></ul><ul><li>Have a “Do It Yourself Mentality” </li></ul><ul><li>Community Oriented </li></ul><ul><ul><li>many dirt speedways in B, C, D markets where professional sports do not exist </li></ul></ul><ul><ul><li>speedways and drivers are pride and attachment of community </li></ul></ul><ul><li>NASCAR Avidity – 81% are fans, but feel alienated by recent changes: </li></ul><ul><ul><li>tickets are too expensive </li></ul></ul><ul><ul><li>NASCAR is expanding to A markets while leaving grassroots markets where NASCAR was founded </li></ul></ul><ul><ul><li>lack of driver accessibility </li></ul></ul>Attend More Than 5 Events Each Year* 78% *Source; 2006 World of Outlaws fan survey of fans conducted by DMS Ad Agency Research Department
  18. 18. Broadcast Media <ul><li>Forty-eight (48) Hours on SPEED </li></ul><ul><li>Sprint = 30h, LM = 12 h, Mod = 6h </li></ul><ul><li>Multi-hour marquis events, live/tape </li></ul><ul><li>Saturday/Sunday afternoon/evening </li></ul><ul><li>16 hours of original programming </li></ul><ul><li>32 hours re-air programming </li></ul><ul><li>Broad Viewership </li></ul><ul><li>Averaging 400k+ viewers per show </li></ul><ul><li>Over 5 million viewers each year </li></ul><ul><li>Double digit annual ratings growth </li></ul><ul><ul><li>2007 Avg. Cum = .32 </li></ul></ul><ul><ul><li>2008 Avg. Cum = .38 </li></ul></ul><ul><ul><li>2009 Avg. Cum = .54 </li></ul></ul><ul><ul><li>2010 Avg. Cum = .48 </li></ul></ul>World Racing Group owns and controls all broadcast, syndication and video on demand rights to every World of Outlaws event. 78 Million Homes
  19. 19. DEDICATED FANS
  20. 20. QUALITY OF IMPRESSIONS <ul><li>Advertising and marketing dollars spent in Sprint Car Racing are, in advertising terms, Efficient. The impressions obtained compared to costs relate favorably to any other media. </li></ul><ul><li>Today’s TV, Radio, Newspaper ad is gone by tomorrow. </li></ul><ul><li>Today’s sales call is replaced by a competing companies’ salesman. </li></ul><ul><li>Corporate hospitality can be used to entertain prospective clients and strengthen current associations and employee productiveness. </li></ul><ul><li>Sprint Car Racing gets significant radio, television, and newspaper exposure and sponsors are mentioned (this is free advertising since there’s no fees derived from this component of your sponsorship dollar). </li></ul>
  21. 21. QUALITY OF IMPRESSIONS <ul><li>Via event hospitality and other related activities, racing offers opportunity for “High Quality Sales Calls”. </li></ul><ul><li>Show Car / Driver appearances allow your business to utilize this real life advertising tool. </li></ul><ul><li>Activities in racing can create enthusiasm and incentive for employees through special programs or a sponsor get together. </li></ul><ul><li>Sprint Car Racing demographics closely match target demographics of countless business enterprises. </li></ul><ul><li>With t-shirt sales, posters, hats, jackets, and countless other forms of race memorabilia, your sponsorship dollar reaches tens of thousands. (This is a recurring form of advertising) </li></ul><ul><li>Memorabilia sales is at an all time high for auto racing (tens of Millions nationally). </li></ul><ul><li>This impact lasts as long as these items are produced and utilized </li></ul>
  22. 22. MARKETING <ul><li>MOTORSPORTS MARKETING, A WIN, WIN, SITUATION! </li></ul><ul><li>Marketing with a race team is more than just having the team put your name on the car. If done correctly, the team will market your business and services with an eye at increasing your revenues and improving on your bottom line. </li></ul><ul><li>NBR seeks to do just that…The staff at NBR all have dedicated themselves to creating the best possible relationship with our sponsors and marketing partners. We will aggressively market and promote your company at every opportunity in a professional manner. </li></ul><ul><li>WITH THIS UNIQUE MOTORSPORTS MARKETING OPPORTUNITY, YOU CAN WATCH YOUR RETURN ON INVESTMENT (ROI) SKY ROCKET! </li></ul>
  23. 23. THANK YOU <ul><li>If your company has an interest in Motor Sports marketing and wishes to align yourself with a proven champion, now is the time to contact Nick Berry @ </li></ul><ul><li>603-486-7221 </li></ul><ul><li>[email_address] </li></ul><ul><li>NBR Motor-Sports </li></ul><ul><li>4 Saint Anselms Dr. </li></ul><ul><li>Manchester, NH 03102 </li></ul><ul><li>You can also reach our team manager and marketing rep, </li></ul><ul><li>John D. Hopkins @ </li></ul><ul><li>530-517-1454 </li></ul><ul><li>2470 State Highway 45 space #12 </li></ul><ul><li>Glenn, California 95943 </li></ul>

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