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Table of Contents
Sample Community Event
2010 Going Pro Tour Dates
AMA Pro Racing
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Going Pro Tour
The Going Pro Tour will consist of a nationwide marketing campaign comprised of
three main legs; a funding sponsor, a suitable teen related charity and the race
The race team will travel the country contesting the 2010 AMA Pro Racing series.
While travelling the country, the Going Pro Tour will promote it’s partners by
making team appearances at appropriate retail locations and/or community events.
Additional media exposure will be through national TV, radio, magazine and internet
channels leveraged through the charity.
In the first year. the Going Pro Tour will consist of the popular father and son team
of Andy & Drew Price. In subsequent years the team will consist of the Prices and a
new talented teen who lacks the resources to make the next step to Pro racing.
Sample Community Event
Following our March race in Daytona
Beach, FL, Going Pro Tour heads to
Athens, GA to make an appearance
at the Public Safety Appreciation
Event appearance will consist of
setting up the Going Pro Tour team
canopy with bikes and team
members to hand out partners
promotional information and free hot
dogs and water to attendees.
Attendees will also be able use the
Going Pro Tour kiosk with mobile
broadband access to view partners
2010 Going Pro Tour
March 3 - 5 Daytona International Speedway (Daytona Beach, Florida)
March 26 - 28 Auto Club Speedway (Fontana, California)
April 16 - 18 Road Atlanta (Braselton, Georgia)
May 14 - 16 Infineon Raceway (Sonoma, California)
June 4 - 6 Road America (Elkhart Lake, Wisconsin)
July 16 - 18 Mid-Ohio Sports Car Course (Lexington, Ohio)
July 23 – 25 Mazda Raceway at Laguna Seca (Monterey, CA)
August 13 - 15 Virginia International Raceway (Alton, Virginia)
September 3 - 5 New Jersey Motorsports Park (Millville, New Jersey)
September 24 - 26 Barber Motorsports Park (Birmingham, Alabama)
Schedule subject to change
Going Pro Tour
Team truck & trailer, canopy, race bike,
helmet, racers leathers, team uniform
wrapped with sponsors graphics.
Nationwide TV and magazine coverage,
promotional video by OTT, race report and
press releases posted to various web sites
and sponsor’s web site highlighting
sponsor after each event.
Brand Sponsorship Activation with
promotional appearances by team at
corporate or retail locations prior to each
Promotional use of race bike for 1 year
at seasons end.
Event hospitality and tickets for sponsor
sponsor’s clients and or employees
includes paddock and pit access.
RED, WHITE & BLUE
DAYTONA MOTORSPORTS GROUP,
NASCAR’S PARENT COMPANY,
ACQUIRES AMA PRO ROAD
SIGNICANTLY MORE MONEY TO BE
INFUSED IN AMERICAS OLDEST
AND PREMIER RACING
The magazine cover on the left is a promotional advertisement and not an actual
Drew Price is as much a leader on the track as he is an inspiration
through his dedication to the sport, his team and most importantly,
his partnerships and fans.
Nickname: The West Coast Kid
Born: Santa Monica, CA
Birthday: December 25, 1990
Hometown: Lawndale, CA
Education: Graduated Mira Costa High School and is currently
attending El Camino College where he is studying Fire Science
Entrepreneur; Drew owns and operates Drew Price Racing which
coaches young up and-coming road racers.
Charismatic; Drew’s love and passion not only for the sport but for
the fans and racers made him a winner of the prestigious Junior
Rider Representative for three consecutive years.
Riding for Socal Supersport
Riding a stock 2007 Kawasaki ZX6R
C Superbike Expert / 4th
C Superstock Expert / 6th
Formula 1 / 5th ( First 600cc bike in a
Riding an outdated 2007, Drew
finished in the Top 10 in all his
Riding for West Coast GP Cycles
Riding a stock 2000 Suzuki SV650
Formula Twins Lightweight / 2nd
550 Superbike / 2nd
BOTT Middleweight / 2nd
SOLO GT Light / 4th
Despite missing 1 out of 4 races
WSMC Season Final Overall / 7th
In a field of 258 racers. Youngest
racer to break the Top 10 since
Riding for West Coast GP Cycles
Drew started midseason on a 2000 Suzuki
SV 650 and agrees to a two-year deal to
ride for West Coast GP Cycles under the
tutelage of WSMC 2007#1 placeholder
June: Drew graduates WSMC New Racers
August: 3rd Place / AFM / Novice Clubman
at Infineon (finished 1st but Red flag
reverted to 3rd)
October: 1st Place / WSMC Streets Series
/ Novice Middleweight (first ever Suzuki
SV 650 to win a novice race against the
larger displacement in-line bikes)
November: 1st Place / WSMC Streets
Series / Battle of the Twins Middleweight
December: 5th Place overall / WSMC
Streets Series / Battle of the Twins
Middleweight Despite starting
midseason, Drew finished 162nd out of
Riding for Blata USA
Honda NSR Cup
Pro GP Light
Drew again signed as a fully sponsored
factory rider for Team Blata.
Drew was invited to & attended the
Red Bull MotoGP Rookies Cup tryouts
Elected for 3rd consecutive term as
Junior Rider Representative
Riding for Blata USA
Honda NSR Cup
6.2 Junior Production
Elected for 2nd consecutive term as
Junior Rider Representative.
Blata signs Drew to be the first
American fully sponsored factory
pocketbike racer and races Team Blata.
Rookie of the Year
Elected as Junior Rider Representative
October 9, 2009
To whom it may concern,
I am writing this letter of reference for Drew Price. As a new Motorcycle Road Racing Team
owner, I look for many quality characteristics in a rider prior to offering them the opportunity to
ride for me. Drew has many of these characteristics that make him an asset to any racing
team. Drew was committed to performing tasks as assigned and made sure that he worked to
the best of his ability when performing these tasks. What impressed me most about Drew was
the growth that he made as a member of the team and in his personal life. Good job Drew and
continue with your hard work.
Chad Henderson / Owner / Socal Supersport Racing Team
October 7, 2009
You can forward this email to potential sponsors and if they have any additional questions feel
free to give them my contact information. It was an amazing opportunity to work with you, and
we all wish you the greatest success in the future.
We at West Coast GP Cycles had the pleasure to work with Drew Price in the end of 2007 and
all of 2008. During that time Drew developed quickly as a rider and grew as a young man. He
adapted quickly to new bikes, raced with enthusiasm and heart, and overcame great challenges
in his personal life that could have easily ended the career of a less motivated rider.
From the first time I saw Drew ride, I knew he possessed great natural talent, and it was always
exciting to watch him develop that talent and bring it to bear as he developed his craft.
Any team that Drew rides for can consider themselves fortunate to work with this exciting young
Owner / West Coast GP Cycles
October 8, 2009
I started working with Drew shortly after his 16th birthday as he made a quick jump from
SCminiGP bikes to the full size road racer. I was there for his first ride on the West Coast GP
Cycles prepped SV650, as a favor for Andy Palmer, the Team manager. The favor was to
basically take a look at Drew to determine if he was a suitable addition to the team and if he
displayed any talent worth developing or investing in. I figured if Andy Palmer and West Coast
GP Cycles was to invest half the time and money into Drew as they had into me, then they
weren't going to waste their time with anything less than a rider with The Real-Deal potential and
talent. Clearly Drew's talent proved himself immediately; however it wasn't his riding that sold me
on him as a worthy pupil... Drew seemed collected, in control of himself emotionally, which is
rare for a 16yr old. Drew's composure was always even keeled, even during sketchy moments
on the motorcycle. Furthermore, after spending some time with Drew over the next few days, it
was the Heart he displayed for his goals that really impressed me; that's something that I cannot
teach. And Heart is just one of those necessary components to success that others with so many
more resources still never get.
Former WSMC #1, 2007
October 7, 2009
Please feel free to send this to whoever you need, and let them know if they have any questions
to contact me directly.
From the first time I saw Drew ride a pocketbike I knew he possessed the talent to road race
motorcycles. I saw his passion and commitment to working hard in his first season, winning his
first championship and landing a factory ride with Blata. He continued to win championships with
our organization and his dedication to road racing has always encouraged me to continually
recommend him for any team seeking his talents. I have progressively checked up on Drew and
every time I watch him ride, I can see his continued development, maturity as young adult and
his passion for road racing motorcycles. He is bright, open to continued growth and driven to go
out and win every time he races.
I think any team who gives him a shot will get 110% from Drew and can consider themselves
lucky to have such an experienced, young and talented road racer.
Founder & President
Youth Road Racing USA &
SCminiGP Racing Series
SMRRC Racing Series
October 8, 2009
I hope this letter finds you and your family doing well. I have received sporadic updates from
Josiah regarding your racing and hear you are doing wonderfully. I am very proud and
pleased about that. Please feel free to include this letter of recommendation into any of your
During the years of 2005 and 2006 Drew Price was a factory rider for Team Blata USA. In
fact, he was the first fully sponsored racer to be signed by Team Blata USA and laid the path
for many future young racers to follow. In 2005, I spent a race weekend with Drew and the
team at Buttonwillow Raceway and got to know Drew personally. He proved to be an
exemplary young racer and represented our company very well. We were more than happy
with Drew's results, attitude and work ethic, even at his young age at the time. I would highly
recommend Drew to anyone considering sponsoring or adding him to their team. I believe if
given the proper support and opportunities, he can go far within the racing community. We at
Blata USA, wish Drew all the best in his future endeavors.
President, Owner at Blata USA / Omicron Motors
October 8, 2009
I met Drew during his first year racing in 2004 when he was racing
a questionable and outdated Blata which he ultimately won the
championship on and Rookie of the Year title with SCminiGP.
Subsequent to that, I became the team owner and manager for
Blata USA and in that capacity recommended that Drew be signed
as a factory rider. He went on to win several championships for us
in 2005 and 2006 while also moving up to the Honda NSR 50 series
where he also won a championship.
Throughout my dealings with Drew, he proved to be a hard-working, honest and likable young man. During 2005 and 2006 he
attended various trade shows and promotional events promoting Blata USA where he exhibited a thoroughly professional
demeanor, especially for someone of his age. I am confident that our sales figures increased during that year as a direct result
of new kids coming into the program and seeing what Drew was able to do on our bikes and the positive attitude displayed by
him. In addition to his racing achievements, we were very proud that he served three consecutive years as Junior Rider
Representative. Again, he represented Blata USA in a very favorable manner.
Throughout our two years of racing together Drew never missed one race or practice opportunity and was known throughout
the paddock as one of the hardest working kids around. He would typically race six separate classes and the associated
practices during a race day.
Since then, Drew and his dad have stopped by the SCminiGP races periodically to check in with everyone. I am very proud to
see that he has grown into the young man I knew he could be. In closing, I feel very strongly that anyone contemplating the
sponsorship of this fine young man or adding him to their team, will be more than happy with their decision to do so.
If anyone has any desire to contact me for additional information pertaining to Drew, they are more than welcome to do so.
Paul Grasham Team Blata USA / Rooster Racing 619-246-6424
Drew is a typical teenager. He graduated from
Mira Costa High School in Manhattan Beach,
loves surfing, sushi and hanging around with
his friends. He also enjoys training his prized
Siberian Husky, Beau. He has traveled
throughout North America, Mexico and
Europe when he was invited to and attended
the MotoGP Red Bull Rookies Cup in Valencia,
Spain. He has a very discerning palate as his
uncle owns one of the top 10 restaurants in
Los Angeles. Drew with under privileged
kids of Antelope Valley
Drew attends El Camino College where he is
studying Fire Science Technology towards
becoming a Firefighter. Currently, Drew works
at Josie Restaurant in Santa Monica, and is
developing his own business of instructing
youth racers in Southern California.
Drew is an honest, hard-working and affable
young man who is pursuing his dream of
becoming a professional motorcycle racer and
one day hopes to compete at the highest
AMA Pro Road Racing
The AMA Superbike Championship was created by the American
Motorcyclist Association (AMA) in 1976 to provide an affordable,
level playing field for professional race teams, and as a platform for
motorcycle manufacturers to showcase their production sport-
performance models. The success of the AMA Superbike formula
led to international adoption by the Fédération Internationale de
Motocyclisme (FIM), and subsequent implementation in virtually
every developed country in the world.
The top-tier classes of AMA Pro Road Racing are:
The expanding popularity of the sport has been due, in no small
part, to the developments in rider training and motorcycle
technologies continuously redefining the limits of personal
performance and pushing the laws of physics to the very edge. Elite American Superbike will be the new premier class for AMA Pro
championship teams attract an international field of top-caliber Racing, and will showcase the traditional 1,000cc machines that
athletes from every corner of the globe to amaze fans with their on- competed in the former AMA Superbike class in the past. The
track abilities. unparalleled power of these machines is matched only by the
abilities of the athletes that ride them. The grace with which the
Over the years, the AMA expanded and redefined their mission and athletes expertly maneuver the turns and handlebar-to-handlebar
came to realize that their core goal of promoting and protecting the passes go on at speeds nearing 200 mph.
future of motorcycling had been diluted. Motorcycle racing was and
still is an important part of the AMA, but the Association felt that it
needed to refocus on servicing its members and protecting their
The Daytona SportBike class has been designed to include a broad
rights as an advocacy organization.
range of competition equipment that formerly competed in AMA
With an agreement in place with the AMA, the Daytona Motorsports Supersport and AMA Formula Xtreme, as well as two- and three-
Group was formed and will begin doing business as AMA Pro cylinder machines not normally featured in AMA Professional
Racing from the 2009 season onward with the sole goal of taking events. With an eye on cost containment and close competition, the
professional motorcycle racing to the pinnacle of American track becomes a battlefield for the world’s top riders and motorcycle
motorsports entertainment. Today, AMA Pro Road Racing stands manufacturers. The action here is fast and fierce and the results are
as the world’s premier national motorcycle road racing organization determined on the track, with no machine having a clear advantage.
and is defined by some of the closest and most heated competitions Ability is all that separates any rider from victory lane champagne.
The average AMA Pro Racing fan is in their late 30s, married, Highly educated and
has an income of nearly $90,000.
AGE ANNUAL HOUSEHOLD INCOME
Under 25 12.7%
20 -39 40.8%
More than $50,000 74.7%
$75,000- $99,999 22.1%
55 and over 12.9%
$100,000 - $249,999 19.7%
More than $250,000 3.6%
Male 80.6% OCCUPATION
Female 19.4% Business Owner/Executive 25.3%
Skilled Trade 16.3%
MARITAL STATUS Tech/Computers 7.5%
Married 56.8% Sales/Marketing 6.1%
Single 30.1% Other 12.9%
GETTING TO THE RACE THE AMA PRO RACING FAN
93.4% drive to the track Affluent: AMA Pro Racing fans have an
60.4% travel more than 100 miles to attend a race average household income of $89,000.
43.3% stay at hotels Passionate: Over 70% consider themselves
27.8% attend more than three races annually enthusiasts or experts in motorcycle
90.3% are households with a motorcycle and/or racing.
81.3% are households with a truck/SUV Loyal: Over 73% are positively influenced to
purchase a sponsor product because of
CONSUMER HABITS the sponsors Association with AMA Pro
61% eat out five or more times per month
Racing, over 80% are likely to purchase a
product or service over an unaffiliated
64.4% have a video game system
brand and over 95% agree that they feel
78.8% drink beer positively about companies that sponsor
AMA Pro Racing.
HOBBIES/INTERSTS Satisfied: over 95% of AMA Pro Racing fans
59.4% recreational motorcycle riding feel the entertainment value of the racing
50.9% going out to dinner is good, very good or excellent.
47.5% watching TV Growing!!!
continues to grow where
it matters most… Return
Companies have seen the
dramatic growth in the
value of their involvement
in less than three years…
Based on record
attendance every year…
This return will continue
to outpace other
Bold Exciting Driven
Some of the key reasons
today’s most respected brands
choose to utilize AMA Pro
racing in their marketing
•Ability to reach early adopters
in a unique environment
• High-end hospitality options
at some of the world’s most
• Opportunity to build
relationships with clients and
potential customers that will
last a lifetime
Building a Mutually
• Nationwide Television Brand exposure.
• Partnering with Going Pro Tour offers
corporate participants a host of fully
• integrated marketing opportunities tailored
to meet your specific needs.
• Sponsorship Activation includes exclusive
rights to use the Going Pro Tour name,
branding and logo in all sponsor advertising
• Race tickets, corporate hospitality and
pit/garage access at each event.
• Personal appearances by Going Pro Tour
corporate activities or marketing/sales
promotions at retail locations near where race
events will be held.
Sponsorship Proposal for
Going Pro Tour
National Partnership 1 Year Sponsorship Package: $150,000.00
includes right of refusal for 2nd year.
For additional info please contact:
15424 Hawthorne Blvd, # 205
Lawndale, CA 90260