18. Behavioral Marketing
Real-time, cross-channel, insanely
relevant campaigns to one person at a
time auto-magically driven by
analytics of their actions, preferences
and profiles. ~ Silverpop
20. Behavior Automation Outputs
• Triggered Emails
• Multi Step Programs
• Score and Rank
• Direct Mail
• Web Content
• Alerts
Call Center
CRM System
Sales Rep
21. Behavioral Profile
Sandra..
Visited website
- Visited Blog
- Clicked to Twitter Page
- Visited Community
- Downloaded White Paper “XYZ”
- Watched “7 Reasons” Video
- Submitted Demo Request Form
- Call Center Conversation
- Trial software login
56. Is it worth it?
•
400% Increased No. of New Leads Generated
through existing demand gen activities
•
5x Increased No. of qualified leads sent to
sales
2x
• Improved Sales Close Rates
25%
• Reduced Cost per Sale
57. Thank you for your time and attention.
Forest Yule
Fyule@silverpop.com
512-850-2946