DF2UFL 2012: Forming the Perfect Union - Mobile, Social, Email, Local

672 views

Published on

Am1 109 forest-yule_silverpop_formingtheperfectunion

DF2UFL 2012

Morning Session: Forming the Perfect Union - Mobile, Social, Email, Local

Presented by: Silverpop [Platinum Sponsor] Forest Yule

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
672
On SlideShare
0
From Embeds
0
Number of Embeds
240
Actions
Shares
0
Downloads
6
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

DF2UFL 2012: Forming the Perfect Union - Mobile, Social, Email, Local

  1. 1. Forming the Perfect Union:Mobile, Social, Email, Local How to leverage a behavioral marketing database to increase effectiveness
  2. 2. Presenter Forest Yule Global Alliances Manager Silverpop
  3. 3. Forest YuleSilverpop
  4. 4. JB – Sold out MSG in 22 Minutes!
  5. 5. The way we communicateThe way we learn and buy
  6. 6. Digital Marketing Channel Explosion
  7. 7. Hello Ohio! brucespringsteen.net Wrong Message… Right Person(s)
  8. 8. The CMO Must…Understand theIndividualInteract with theIndividualAllow two-SidedConversationLeverage new DigitalData Sources
  9. 9. Your Audience:Who, What, When, Where?
  10. 10. Web Analytics? Social Media Apps? Email Marketing?
  11. 11. Unified Digital Marketing Platform
  12. 12. Behavioral Marketing Real-time, cross-channel, insanely relevant campaigns to one person at a time auto-magically driven by analytics of their actions, preferences and profiles. ~ Silverpop
  13. 13. Behavioral Marketing Platform EmailSite visits CRM Location Web forms Social Mobile Offline
  14. 14. Behavior Automation Outputs • Triggered Emails • Multi Step Programs • Score and Rank • Direct Mail • Web Content • Alerts Call Center CRM System Sales Rep
  15. 15. Behavioral Profile Sandra.. Visited website - Visited Blog - Clicked to Twitter Page - Visited Community - Downloaded White Paper “XYZ” - Watched “7 Reasons” Video - Submitted Demo Request Form - Call Center Conversation - Trial software login
  16. 16. Their Behaviors - Your Business Rules
  17. 17. Relevancy Drives Revenue Cart Abandonment Less than 1% of the emails - drove 18% of the Revenue
  18. 18. Personalized Messaging
  19. 19. Heard of these guys?
  20. 20.  4th most downloaded app iniTunes history 165 million global users 300,000 songs sold each day
  21. 21. 2011 - 1 Super Bowl ad2012 - 1/3 of Super Bowl
  22. 22. Mobile Ad Interface Advertiser Landing Page
  23. 23. A story in behavioral marketing… My Name is “Sarah”
  24. 24. AutomatedCampaigns!
  25. 25. 66% of people prefer social sign up
  26. 26. Welcome / Activation Related Webinar
  27. 27. Progressive ProfilingNAME ROLE Company Size
  28. 28. Email AutomatedFrom Sale Rep
  29. 29. Social Nurturing
  30. 30. What you really want to know… Influencing OffersSource Ad First Offer
  31. 31. Revenue ReportingEngagement Data + Salesforce Native Reports = Deep Revenue Insight!
  32. 32. Check-in Marketing Opportunities Local Offers Sweepstakes Loyalty Twitter Messaging Email Marketing
  33. 33. Opt-Ins Increase Email Signups
  34. 34. Sweepstakes & Scavenger Hunts
  35. 35. Sweepstakes Sign-Up
  36. 36. EmailConfirmation
  37. 37. Participants Check-In
  38. 38. Self-Service Integration w/Salesforce
  39. 39. Salesforce.com Integration
  40. 40. Sales Visibility (Lead Activity)
  41. 41. Sales Control over Nurturing
  42. 42. Sales Collaboration and Alerting
  43. 43. Is it worth it? •400% Increased No. of New Leads Generated through existing demand gen activities • 5x Increased No. of qualified leads sent to sales 2x • Improved Sales Close Rates25% • Reduced Cost per Sale
  44. 44. Thank you for your time and attention.Forest YuleFyule@silverpop.com512-850-2946
  45. 45. Thank YOU!

×