Brand Website Framework

Brand Website Framework: A Framework to create Successful Brand Websites Tejas Oza Internet & Business Strategist http://www.marketingconversions.com.au Facebook: http://www.facebook.com/tejas.oza Twitter : http://twitter.com/Net_Strategist LinkedIn : http://au.linkedin.com/in/tejasoza

“ A brand that captures your mind gains behaviour… A brand that captures your heart gains commitment!” …… . Scott Talgo

Brand Online Website Framework

1. Determine the Brand Website Objectives

2. Analyse each of those Objective to The 5Cs of Brand Web Success

Brand & Product Content Write Remarkable Content for your ideal/target Buyer persona! Provide Value through Content and keep your content fresh and up-to-date! Win 1 - Remarkable Content Addresses the Information Needs… Win 2 - Such Content Addresses the Emotional Needs… (The WIFM Factor also HAS to be Addressed even by Big Brands!) Win 3 - Search Engines Love Fresh and Unique Content!

Content for Target / Ideal Customer Persona Content Must Address the Information & Emotional Needs of the Ideal Customers!

Building Brand Credibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building A Community Around The Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Brand / Online Conversion Conversion is the Process of getting your prospects/ customers through to Your Primary or Backup Website Goals Examples…… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Brand Following ,[object Object],Post Conversion Constant Value Add via various touch points to Drive Retention… ,[object Object],[object Object],[object Object],[object Object]

3. Deep Dive – Online Elements Relate how each of the 5cs and Brand Objectives affect the Online Elements

First Impressions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conversion Attractors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Design Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Found ,[object Object],[object Object],Intuitive keywords Use of meta-tags Use of frames ,[object Object],[object Object],On-line advertising Off-line advertising On-line recommend a friend ,[object Object],[object Object]

Touch points & Responsiveness ,[object Object],[object Object],[object Object],Automatic email response Personal email response Social Media response Blog post response ,[object Object],[object Object],[object Object]

Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Compatibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Intelligence ,[object Object],[object Object]

Satisfaction Elements ,[object Object],[object Object],[object Object],[object Object],[object Object]

Other Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ There will be hunters and hunted, winners and losers. What counts in global competition is the right strategy and success..!” …… . Heinrich von Pierer Wishing You Success! – Tejas Oza

Brand Website Framework

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