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Beyond the Website: Privacy on Web 2.0 Platforms
Beyond the Website<br />Kevin Trilli<br />VP, Product<br />TRUSTe<br />
Presentation Goals<br />Explore the increasing complexity of websites<br />Examine the role of 3rd parties interacting with consumer PII on behalf of a website<br />2. Discuss management of 3rd party service providers <br /> Discover how you can best mitigate risk for your organization<br />3.Develop strategic positioning within your company <br />How to make privacy an asset, not an afterthought in product, marketing, development and operations.<br />
eCommerce: Publisher<br />Issues:<br />How do really know which ad network is on your site? <br />Are they using OBA or other 3rd party tracking?<br />Ad Networks<br />Data XC’s<br />Advertisers<br />
Part II<br />Service Provider Management<br />
Service Providers<br />Provide commercial services on behalf of another company that involves the use, collection, storage or sharing of the personal information of that company’s customers or site’s visitors<br />Web Hosting<br />Web Analytics<br />Business process providers<br />AffiliateMarketing<br />Fulfillment<br />Applicationservice & hosting providers<br />Ad Networks<br />Customerforums<br />CRM<br />ContentManagement<br />Customer ServiceSoftware<br />ContentDelivery<br />Live Chat /Click-To-Call<br />PersonalizationRich Media<br />Social mediaproviders<br />SecurityCertification<br />Service ProviderLead Generator<br />OrderManagement<br />E-CommerceShopping Cart<br />Search EngineMarketing<br />E-MailMarketing<br />E-CommercePlatform<br />Paymentsprocessors<br />Site Design<br />HR Services<br />Site Search<br />Web PerformanceMonitoring<br />