A presentation given by Kerry Rego for the Napa-Sonoma SBDC in Santa Rosa on February 25, 2015 addresses ways that small business owners can use the internet to their advantage when marketing their business and services. Covering website design, email marketing, social media, and online advertising this deck is a resource for the attendees of the class as well as anyone else struggling with how to get exposure for themselves on the web.

1. Kerry Rego
Napa Sonoma SBDC

3. what’s important?

4. Concept by Peter Drucker

5. Create a plan and set yourself SMART goals
otherwise your marketing arrows go all over the place.

6. https://marketing.grader.com

7. First Page of Search Results
Data by
Compete, Jacob Nielsen, Optify
Image courtesy
InternetReputationManagement.com
85% never
get off the
first page!
-Internet
Reputation
Management

8. The Importance of Email Marketing

9. • Opt in, permission based
• Unsubscribe feature
• Address posted
• Commercial relationship is OK
• Fines start at $16k
http://bit.ly/CANSPAMAct
CAN SPAM Act 2013

10. Email Marketing Services

12. what is social
Social media use
web-based technologies
to transform & broadcast
media monologues
into social media
dialogues.

13. •Facebook 1.32b MAU
•Twitter 500m tweets/day
•YouTube 6b hrs watched/m
•LinkedIn 313m members
•Google+ 300m MAU
•Instagram 200m MAU
Why is Social Media Important?
Logos courtesy of Aquaticus

14. •Blog Wordpress
•Email Marketing Constant Contact
Kinds of Media

15. Kinds of Media

16. •Networking Facebook, LinkedIn
•News Twitter, Reddit
Kinds of Media

17. •Bookmarking Pinterest
•Review Yelp
Kinds of Media

18. •Event Eventbrite
•Location/Mobile Google Places,
Foursquare
Kinds of Media

19. Each room of your
social house has
a different feel
and theme.
Social is NOT
the end result.
Social is the
slippery slide
to your
profit centers

20. Advertising Options

21. • Set Goals
• Create Content
• Share
• Measure

22. KerryRegoConsulting.com
Kerry@KerryRegoConsulting.com
707-520-4572
Napa-Sonoma SBDC