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GAINING TRAFFIC
© 2006 Zebra Digital Pty Ltd, All Rights Reserved, Commercial in Confidence   1
WHAT NEXT




        5 MAGIC INGREDIENTS TO DRIVE
        YOUR ONLINE BUSINESS

        1.   The Website
        2.   The...
WHAT YOU NEED




 YOUR SUCCESS      •Web Design
                   •Email Design
                                        ...
BUILDING YOUR BUSINESS




  In the heart of every Business there are Customers...
  AND EVERY BUSINESS NEEDS THEM
SERVICES AND SOLUTIONS | DIGITAL MARKETING




Digital marketing offers companies an
opportunity to be more efficient and ...
BUILDING YOUR DATABASE




                                                            Print-Blog
                        ...
WHAT NEXT




     The fight to
     be heard...
WHAT NEXT




    Synchronized and aligned communication
     1. The Website – (engaging, interactive, fresh)
     2. The ...
Gaining Traffic
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Gaining Traffic

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How to optimise your traffic and build brand loyalty

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Gaining Traffic

  1. 1. GAINING TRAFFIC © 2006 Zebra Digital Pty Ltd, All Rights Reserved, Commercial in Confidence 1
  2. 2. WHAT NEXT 5 MAGIC INGREDIENTS TO DRIVE YOUR ONLINE BUSINESS 1. The Website 2. The Optimisation of each of your pages 3. Your Direct communication 4. Online promotion 5. Offline Promotion
  3. 3. WHAT YOU NEED YOUR SUCCESS •Web Design •Email Design •Poll & Survey •Traffic Analysis •Blogs & Social Media •Campaign reporting REQUIRES A •Downloadable Podcast •SEO & SEM STRATEGIC BRAND •Social Media AND MARKETING COMMUNICATION DIGITAL BUSINESS BRANDING INTELLIGENCE ALIGN MENT TECHNOLOGY ONLINE MARKETING •CMS •CRM •Email Marketing •Booking Engine •E-Commerce •Lead Generation •Security •Client Retention •Client Acquisition
  4. 4. BUILDING YOUR BUSINESS In the heart of every Business there are Customers... AND EVERY BUSINESS NEEDS THEM
  5. 5. SERVICES AND SOLUTIONS | DIGITAL MARKETING Digital marketing offers companies an opportunity to be more efficient and effective in reaching consumers by: 1. Measuring success of a marketing campaign, allowing for more precise target marketing 2. Reaching clients on a national and global scale that were once ‘untouchable’ 3. Expanding overseas without having to set up product and service distribution  Email Marketing  Social Media  Search Engine Marketing  Podcast and Webinars  Website - Microsites - Extranet  Online Communities - Blogs  Surveys and Polls  Viral Marketing  Affiliate Programs  Competitions  Online Sampling  Multi-Lingual Services
  6. 6. BUILDING YOUR DATABASE Print-Blog Social Media or Email to YOUR DATABASE IS THE ASSET drive traffic Register and to subscribe OF YOUR BUSINESS Win a prize forms competition Let us help you build your database and nurture your clients. Give something Brand advocacy transforms ordinary away clients into brand ambassadors, encouraging them to refer and purchase more products and services from your business. YOUR DATABASE
  7. 7. WHAT NEXT The fight to be heard...
  8. 8. WHAT NEXT Synchronized and aligned communication 1. The Website – (engaging, interactive, fresh) 2. The Optimization of each of your pages (SEO) 3. Your Direct communication a) Email with refer a friend program b) Printed mail 4. Online promotion a) Search Engine Marketing (SEM) b) Social Media Optimization (SMO) c) Social Bookmark d) Blogs e) Video Promotion (You Tube) f) Slide Show Promotion (SlideShare) 5. Offline Promotion a) Postcard, competition, incentives b) Event (corporate gathering, sponsorship, launch)

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