Dream Team: Maximising the role of Design for Innovation

3. THE DREAM TEAM: MAXIMISING THE
ROLE OF DESIGN FOR INNOVATION
Moderator: Sanya Khanna | Philips Design
Ceren Bagatar | Philips Design

4. TITLE
Speaker | Organisation
THE DREAM TEAM
Maximizing the Role of
Design for Innovation
Sanya Khanna & Ceren Bagatar | Philips Design
Laura Niño

5. TITLE
Speaker | Organisation
THE DREAM TEAM
hour case
1
teams

6. TITLE
Speaker | Organisation
The Dream
We all want to innovate and work on future focused projects.
Not only because it is exciting, but also fulfilling when you bring
meaningful solutions to life.

7. TITLE
Speaker | Organisation
The Dream
For some – it’s the end result
or the destination
For some – it’s the process
or the journey to the destination
DesignersDecision maker

8. TITLE
Speaker | Organisation
What to expect
This workshop will help attendees to deal with roadblocks that might
occur due to multi-stakeholder involvement
• Identify key decision makers within the stakeholder network
• Recognize conflicts of interests between stakeholders
• Find a common benefit to address conflicting needs

9. TITLE
Speaker | Organisation
Explore
We will also try to identify the role of designers and creative teams in
innovation projects
• Designer as a thinker
• Designer as a creative
• Designer as a collaborator and facilitator
• Can a designer wear the hat of a decision maker?

10. TITLE
Speaker | Organisation
Activities
Will Do Will NOT Do
• Not create or design a product or
solutions
• Not sketch or prototype solutions or
products
• Create an Innovation Dream Team
• Identify how different actors fit within the
stakeholder network, and their area of
influence
• Identify team and project challenges and
how to overcome these challenges

11. Stakeholder Network
Team construct
(stakeholder personas)
1
2
Workshop Setup
Conflict of interest
between Designer &
Decision Maker
3
Team canvas4
Agenda:
Introduction: 05 + 10 mins
Activity: 25 mins
Reflection: 15 mins
Wrap-up: 05 mins
Workshop Setup

12. • Times are changing and the lines between medical and
consumer industry are blurring, where personal devices for
medical tasks are gaining trust and acceptance from both
professionals and consumers
• In a large medical equipment manufacturer, the new Business
Director has been tasked to innovate on the Blood Glucose
Meter. He must now configure the ‘Dream Team’ for this task.
• You are the market leader in medical devices, however, your
competitors are starting to provide additional services, which
fit the consumer needs and are desirable
Challenge!