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The Design Thinking Process

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Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.

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The Design Thinking Process

  1. 1. The design thinking process http://jyaasa.comCopyright 2017 Jyaasa Technologies.
  2. 2. Hello ! I am Nikesh Suwal http://jyaasa.comCopyright 2017. Jyaasa Technologies. VP of Creative Design Jyaasa Technologies
  3. 3. http://jyaasa.comCopyright 2017. Jyaasa Technologies. “ Design is not just what it looks like and feel like. Design is what it work.” -- Steve Jobs
  4. 4. http://jyaasa.comCopyright 2017. Jyaasa Technologies. “Design thinking is a human centered and collaborative approach to problem solving, using a designed mindset to solve complex problems.” -- Tim Brown (British Industrial Designer & President of IDEO)
  5. 5. http://jyaasa.comCopyright 2017. Jyaasa Technologies. Design Thinking is a design methodology that provides a solution- based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human- centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.
  6. 6. http://jyaasa.comCopyright 2017. Jyaasa Technologies. 5 stages in design thinking process 1. Empathize 2. Define(the problem) 3. Ideate 4. Prototype 5. Test
  7. 7. Let’s take a closer look
  8. 8. EMPATHIZE “To create meaningful innovations, you need to know your users and care about their lives.” Empathy is the centerpiece of a human-centered design process. The Empathize mode is the work you do to understand people, within the context of your design challenge. Learn about the audience for whom you are designing, by observation and interview. Who is my user? what matters to this person?
  9. 9. DEFINE “Framing the right problem is the only way to create the right solution.” The Define mode of the design process is all about bringing clarity and focus to the design space. It is your chance, and responsibility, as a design thinker to define the challenge you are taking on, based on what you have learned about your user and about the context. Create a point of view that is based on user needs and insights. what are their needs?
  10. 10. IDEATE “It’s not about coming up with the ‘right’ idea, it’s about generating the broadest range of possibilities” Ideate is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of “going wide” in terms of concepts and outcomes. Ideation provides both the fuel and also the source material for building prototypes and getting innovative solutions into the hands of your users. Brainstorm and come up with as many creative solutions as possible. Wild idea encouraged!
  11. 11. PROTOTYPE “Build to think and test to learn.” The Prototype mode is the iterative generation of artifacts intended to answer questions that get you closer to your final solution. ● Ideate and problem-solve ● Communicate. ● Start a conversation. ● Fail quickly and cheaply ● Test possibilities ● Manage the solution-building process
  12. 12. TEST “Testing is an opportunity to learn about your solution and your user.” The Test mode is when you solicit feedback, about the prototypes you have created, from your users and have another opportunity to gain empathy for the people you are designing for. ● Refine prototypes and solutions. ● Learn more about your user ● Refine your POV.
  13. 13. References https://www.interaction-design.org/literature/article/5-stages-in-the-design- thinking-process
  14. 14. Thank you! Any Queries? facebook.com/nikesh.suwal github.com/nikeshsuwal

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