Let’s say you’re hosting a dinner party. You've got a few sous chefs in the kitchen helping you prepare the meal. They're chopping vegetables, measuring ingredients, and doing their part to make the meal a success. But what if your chefs talked to your guests before the party to find out what they liked and wanted to eat? Equipped with these insights, your team could make more-informed culinary decisions, leading to an even more incredible guest experience. Similarly, engineers can benefit from engaging directly with customers during the discovery process. But how do you get to a state where your engineers are completely bought in and where your product and engineering teams are working collaboratively to create value from the discovery process?