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Copyright 2014, C5 Insight Inc. All rights reserved.
LISTEN
KNOW
UNDERSTAND
CONNECT
The Counter-Intuitive Path
to a Profitable CRM Project
30% - 60%
of CRM
Projects Fail
Copyright 2014, C5 Insight Inc. All rights reserved.
13 years of research
consistently shows
that CRM projects
fail between 30%
and 60% of the time.
And failure rates
have not been
improving.
Copyright 2014, C5 Insight Inc. All rights reserved.
Failure Has Almost Nothing to do With Technology
Choose
CRM Software
to
Failure
Rate
30%
60%
Option #1
Option #2
Copyright 2014, C5 Insight Inc. All rights reserved.
But CRM Success is Attainable and Compelling
Companies report a return as
high as 15% improvement for
sales functions and an average
return of $5.60 for every dollar
spent on their overall CRM
investment.
Nucleus Research, 2011
87% of companies that are
“satisfied” or “extremely
satisfied” with their CRM
projects are increasing their
CRM budgets and expanding
their projects.
Success Accelerators, 2014
There is an 84% gap in ability to produce actionable customer insights
between high performing companies and their industry peers.
IBM, 1700 CEO Interviews, 2012
Copyright 2014, C5 Insight Inc. All rights reserved.
Where do Most CRM Projects Go Wrong?
Missing In
Action!
Success!
Studies show that the
most dangerous seeds of
failure are laid before a
project even starts. And
they are almost never
what you expect.
TAKE THE
NEXT STEP luck@c5insight.com
Office: 704-895-2500
THANK YOU!
F O R Y O U R T I M E
Schedule an
Executive
Briefing
Request the
CPR for
CRM White
Paper
Sign up to
Receive the 3-
Part
“Principles for
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30% - 60% of CRM Projects Fail

  • 1. Copyright 2014, C5 Insight Inc. All rights reserved. LISTEN KNOW UNDERSTAND CONNECT The Counter-Intuitive Path to a Profitable CRM Project 30% - 60% of CRM Projects Fail
  • 2. Copyright 2014, C5 Insight Inc. All rights reserved. 13 years of research consistently shows that CRM projects fail between 30% and 60% of the time. And failure rates have not been improving.
  • 3. Copyright 2014, C5 Insight Inc. All rights reserved. Failure Has Almost Nothing to do With Technology Choose CRM Software to Failure Rate 30% 60% Option #1 Option #2
  • 4. Copyright 2014, C5 Insight Inc. All rights reserved. But CRM Success is Attainable and Compelling Companies report a return as high as 15% improvement for sales functions and an average return of $5.60 for every dollar spent on their overall CRM investment. Nucleus Research, 2011 87% of companies that are “satisfied” or “extremely satisfied” with their CRM projects are increasing their CRM budgets and expanding their projects. Success Accelerators, 2014 There is an 84% gap in ability to produce actionable customer insights between high performing companies and their industry peers. IBM, 1700 CEO Interviews, 2012
  • 5. Copyright 2014, C5 Insight Inc. All rights reserved. Where do Most CRM Projects Go Wrong? Missing In Action! Success! Studies show that the most dangerous seeds of failure are laid before a project even starts. And they are almost never what you expect.
  • 6. TAKE THE NEXT STEP luck@c5insight.com Office: 704-895-2500 THANK YOU! F O R Y O U R T I M E Schedule an Executive Briefing Request the CPR for CRM White Paper Sign up to Receive the 3- Part “Principles for CRM Success “