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30% - 60% of CRM Projects Fail

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Starting a CRM Project? Did you know that between 30% and 60% of CRM projects are destined for failure? If you've ever been a part of a CRM project before, you know what I mean. Learn the latest statistics on CRM failure and the counter-intuitive path to a profitable CRM project.

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30% - 60% of CRM Projects Fail

  1. 1. Copyright 2014, C5 Insight Inc. All rights reserved. LISTEN KNOW UNDERSTAND CONNECT The Counter-Intuitive Path to a Profitable CRM Project 30% - 60% of CRM Projects Fail
  2. 2. Copyright 2014, C5 Insight Inc. All rights reserved. 13 years of research consistently shows that CRM projects fail between 30% and 60% of the time. And failure rates have not been improving.
  3. 3. Copyright 2014, C5 Insight Inc. All rights reserved. Failure Has Almost Nothing to do With Technology Choose CRM Software to Failure Rate 30% 60% Option #1 Option #2
  4. 4. Copyright 2014, C5 Insight Inc. All rights reserved. But CRM Success is Attainable and Compelling Companies report a return as high as 15% improvement for sales functions and an average return of $5.60 for every dollar spent on their overall CRM investment. Nucleus Research, 2011 87% of companies that are “satisfied” or “extremely satisfied” with their CRM projects are increasing their CRM budgets and expanding their projects. Success Accelerators, 2014 There is an 84% gap in ability to produce actionable customer insights between high performing companies and their industry peers. IBM, 1700 CEO Interviews, 2012
  5. 5. Copyright 2014, C5 Insight Inc. All rights reserved. Where do Most CRM Projects Go Wrong? Missing In Action! Success! Studies show that the most dangerous seeds of failure are laid before a project even starts. And they are almost never what you expect.
  6. 6. TAKE THE NEXT STEP luck@c5insight.com Office: 704-895-2500 THANK YOU! F O R Y O U R T I M E Schedule an Executive Briefing Request the CPR for CRM White Paper Sign up to Receive the 3- Part “Principles for CRM Success “

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