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Top 5 Reasons CRM Projects Fail
The document outlines the top five reasons CRM projects fail, citing research that indicates a failure rate of 30-60%. Key reasons include unclear goals, lack of end-user involvement, absence of executive sponsorship, dirty data, and disregard for IT implications. Addressing these issues is crucial for successful CRM implementation to ensure user adoption and effective decision-making.
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Top 5 Reasons CRM Projects Fail
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- 3. CRMFailureRates 2001 2002 2005 2006 2007 2009 2012 2013 2014 0% 18.75%37.5% 56.25% 75% GartnerGroup ButlerGroup 69% AMRResearch 56% ForresterResearch NucleusResearch 69% SuccessAccelerators SellingPower 70% 50% EconomistIntelligenceUnit 47% DMNews 30% 31% 38% @skuidify
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- 19. @skuidify Theterm“dirtydata”refersto recordsthatare: • Incomplete • Duplicated •Inaccurate • Missingentirely
- 20. @skuidify Dirtydatacanleadto: • Ill-informedcustomerservice • Inaccuraterevenueforecasting •Misinformedstrategicdecisions • MistrustfortheCRMsystem ? ? ? ? ? ? ? ? ?
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