Customer success software refers to platforms that collect customer data to help organizations build relationships, identify issues, provide support, and engage customers. It provides a centralized view of the customer journey. Customer success involves helping customers maximize value from a company's product to increase retention. Customer success software is important because it allows organizations to track each customer, understand their needs, and provide personalized support at scale. When choosing software, organizations should consider their size, goals, and need for integrations. Example platforms discussed include Process Street, Intercom, Akita, and Custify.
Tiering, Prioritising, and Segmenting Your CustomersGainsight
Russ Drury. Director of Customer Success at Workfront, and Dan Steinman, General Manager of Gainsight EMEA, discuss the benefits of segmenting your customer base and the strategy involved.
The Customer Success Maturity Model | ClientSuccessClientSuccess
Join customer success leader, Dave Blake, CEO/Founder of ClientSuccess as he discusses a customer success maturity model that will help you build, scale, and optimize a high-impact team and culture of customer success. The webinar will help you determine your current customer success maturity and guide you through the next steps and best practices to strengthen your approach to customer success.
We held this webinar on Thursday, June 22, 2017 at 11:00 a.m. MST. The webinar is called “The Customer Success Maturity Model”. You can request the recorded version by entering the following link into your browser:
https://www.clientsuccess.com/recorded-customer-success-maturity-model/?utm_medium=Organic&utm_source=Slideshare&utm_campaign=Slideshare&utm_content=Customer-Success-Maturity-Model-Webinar-Slideshare
How to Build the Ultimate Customer Success Board PresentationGainsight
Is there anything that causes more sleepless nights or gray hairs than planning a presentation before your Board of Directors? There’s so much riding on it, from your next fiscal year budget to near-term headcount to (potentially) the future of your career at your company. You know that every slide, every sentence, every chart and figure will be closely scrutinized.
Our all-star panel has been on both sides of this key business event, and they know exactly what you need to do to prepare and execute a flawless presentation for your board. Alfonso de la Nuez is CEO of UserZoom, a highly customer-centric company. Kristina Shen is a partner at Bessemer Venture Partners, and no stranger to receiving presentations on Customer Success. And finally, Nils Vinje is VP Customer Success at Rainforest QA and founder of Glide Consulting.
In this webinar, you will learn:
The top three things every CS leader should include in their deck
What board members really want to know about Customer Success
How to blend metrics, tactics, and strategy into a seamless presentation
And much more
How to Align Customer Success Management with Sales and MarketingGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Align Customer Success Management with Sales and Marketing - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Infusionsoft, LinkedIn, Clarizen, Intacct
How to Create Healthy Customers in Healthcare IT: Inside Imprivata’s Customer...Gainsight
The best healthcare professionals are able to ask the right questions to get the right feedback at the right time to correctly diagnose and care for their patients. The best healthcare IT professionals must do the exact same thing for their patients.
Join Roelf Kuitse, Manager of Imprivata’s Customer Success Organization, and Ganesh Subramanian, Gainsight’s Director of Product Marketing, as they deep-dive into how Imprivata leveraged the power of Customer Success to generate $15M worth of add-on opportunities.
In this webinar, you'll learn:
How to implement an effective CS org in Healthcare IT
Tactics for reducing risk in complex accounts
How to streamline your customer journey to massively boost expansion opportunities
And much more
Customer Success Showcase: How IBM Exponentially Increased Customer Adoption ...Gainsight
If you're tackling Customer Success in a large enterprise, you likely have some enterprise-sized challenges to address. Does this sound familiar? You're leveraging multiple CRM systems. You have numerous different products and equally numerous business units. You've got different stakeholders and each of them wants things done their own way.
And above everything, you need to drive results in this complex environment.
Join Sanders Slavens, VP of Professional Services, Customer Success and Product Support at IBM Collaboration Solutions, to learn how IBM increased customer adoption of one of their cloud products over 10x in a year. Find out how IBM Collaboration Solutions brought together data from multiple CRM systems into Gainsight to drive exponential business outcomes for both IBM and its customers.
During the SaaS.City Customer Success bootcamp on Monday the 18th of September 2017, attendees at SaaStock 2017 found out how to manage customer risk, map customer health scores, justify the expense of Customer Success, and so much more.
The Customer Success Bootcamp mentors include Dan Steinman, GM of Gainsight EMEA; David Apple, VP of Customer Success at Typeform; and Cristina Georgoulaki, Head of Customer Success at Typeform. This event was exclusively for SaaStock conference ticket holders.
Tiering, Prioritising, and Segmenting Your CustomersGainsight
Russ Drury. Director of Customer Success at Workfront, and Dan Steinman, General Manager of Gainsight EMEA, discuss the benefits of segmenting your customer base and the strategy involved.
The Customer Success Maturity Model | ClientSuccessClientSuccess
Join customer success leader, Dave Blake, CEO/Founder of ClientSuccess as he discusses a customer success maturity model that will help you build, scale, and optimize a high-impact team and culture of customer success. The webinar will help you determine your current customer success maturity and guide you through the next steps and best practices to strengthen your approach to customer success.
We held this webinar on Thursday, June 22, 2017 at 11:00 a.m. MST. The webinar is called “The Customer Success Maturity Model”. You can request the recorded version by entering the following link into your browser:
https://www.clientsuccess.com/recorded-customer-success-maturity-model/?utm_medium=Organic&utm_source=Slideshare&utm_campaign=Slideshare&utm_content=Customer-Success-Maturity-Model-Webinar-Slideshare
How to Build the Ultimate Customer Success Board PresentationGainsight
Is there anything that causes more sleepless nights or gray hairs than planning a presentation before your Board of Directors? There’s so much riding on it, from your next fiscal year budget to near-term headcount to (potentially) the future of your career at your company. You know that every slide, every sentence, every chart and figure will be closely scrutinized.
Our all-star panel has been on both sides of this key business event, and they know exactly what you need to do to prepare and execute a flawless presentation for your board. Alfonso de la Nuez is CEO of UserZoom, a highly customer-centric company. Kristina Shen is a partner at Bessemer Venture Partners, and no stranger to receiving presentations on Customer Success. And finally, Nils Vinje is VP Customer Success at Rainforest QA and founder of Glide Consulting.
In this webinar, you will learn:
The top three things every CS leader should include in their deck
What board members really want to know about Customer Success
How to blend metrics, tactics, and strategy into a seamless presentation
And much more
How to Align Customer Success Management with Sales and MarketingGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Align Customer Success Management with Sales and Marketing - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Infusionsoft, LinkedIn, Clarizen, Intacct
How to Create Healthy Customers in Healthcare IT: Inside Imprivata’s Customer...Gainsight
The best healthcare professionals are able to ask the right questions to get the right feedback at the right time to correctly diagnose and care for their patients. The best healthcare IT professionals must do the exact same thing for their patients.
Join Roelf Kuitse, Manager of Imprivata’s Customer Success Organization, and Ganesh Subramanian, Gainsight’s Director of Product Marketing, as they deep-dive into how Imprivata leveraged the power of Customer Success to generate $15M worth of add-on opportunities.
In this webinar, you'll learn:
How to implement an effective CS org in Healthcare IT
Tactics for reducing risk in complex accounts
How to streamline your customer journey to massively boost expansion opportunities
And much more
Customer Success Showcase: How IBM Exponentially Increased Customer Adoption ...Gainsight
If you're tackling Customer Success in a large enterprise, you likely have some enterprise-sized challenges to address. Does this sound familiar? You're leveraging multiple CRM systems. You have numerous different products and equally numerous business units. You've got different stakeholders and each of them wants things done their own way.
And above everything, you need to drive results in this complex environment.
Join Sanders Slavens, VP of Professional Services, Customer Success and Product Support at IBM Collaboration Solutions, to learn how IBM increased customer adoption of one of their cloud products over 10x in a year. Find out how IBM Collaboration Solutions brought together data from multiple CRM systems into Gainsight to drive exponential business outcomes for both IBM and its customers.
During the SaaS.City Customer Success bootcamp on Monday the 18th of September 2017, attendees at SaaStock 2017 found out how to manage customer risk, map customer health scores, justify the expense of Customer Success, and so much more.
The Customer Success Bootcamp mentors include Dan Steinman, GM of Gainsight EMEA; David Apple, VP of Customer Success at Typeform; and Cristina Georgoulaki, Head of Customer Success at Typeform. This event was exclusively for SaaStock conference ticket holders.
This document provides guidance on using customer feedback to improve the customer experience and drive business goals for managed service providers (MSPs). It discusses collecting feedback at various touchpoints along the customer journey, from initial sales and onboarding to ongoing support, renewals, and growth opportunities. The key points are: understanding customer needs and insights enables targeting services and increasing customer lifetime value; feedback should be quick and easy for customers to provide; and gathering and responding to feedback can help attract new customers, optimize processes, and minimize churn.
Forrester Research: How the Customer Success Industry is EvolvingGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Forrester Research - How the Customer Success Industry is Evolving - is from Pulse 2014, the biggest Customer Success industry event ever.
How to Drive Top-Line Growth with Customer Success Management MetricsGainsight
This presentation is all about growing your top-line revenue by leveraging Customer Success Management metrics.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Now that you’ve developed your strategy to optimize customer usage, loyalty and renewal, use this Customer Success Action Plan template to outline the activities you and your team will implement in order to reach your goals.
The People of Customer Success: Success-Con EastChad Horenfeldt
The document discusses best practices for structuring a customer success team. It provides details on how Influitive structures their customer success organization, including having advocacy coaches, support magicians, an onboarding specialist, and an intern. It emphasizes that customer success requires involvement from multiple teams like sales, customer marketing, and product management. The document also discusses criteria for hiring customer success managers and techniques for keeping the team unified, such as daily standups and joint projects. It concludes with recommendations like defining roles, investing heavily in customer success, celebrating feedback, and having a plan with flexibility.
How Customer Success is Revolutionizing Open Source CompaniesGainsight
The document discusses how Red Hat implements customer success. It begins with background on Red Hat as the leading open source software company, serving over 90% of Fortune 500 companies. It then outlines Red Hat's subscription model, which provides ongoing technical support, software updates and patches, and other benefits to customers for an annual subscription fee. The document notes it is a disciplined approach with the right customer engagement strategy and ease of acquisition and exit suited for the subscription economy.
Customer success requires a fundamental shift in the way you conduct business. Dan Steinman, CCO of Gainsight, worked with VPs of Customer Success across the technology industry to develop the 10 Laws of Customer Success. The 10 Laws of Customer Success represent the key focus areas all technology companies should be focusing on as they move towards a customer success model.
What Does It Really Mean To Build A Customer Culture?Totango
Whether you call it customer centricity, customer obsession, or customer focused, putting the customer at the center of your company is the right business approach. In order to be customer centric, however, your organization must operate within a strong, pervasive customer culture that supports the business approach.
But what exactly is a customer culture and how do you build it? Review our webinar slides presented by two industry thought leaders, Claire Burge, CEO of This Is Productivity, and Omer Gotlieb, Co-founder of Totango, to learn:
- The specific cultural changes required to truly embrace customer-centricity
- The processes and systems required for customer-centric culture
- The mind-shifts individual team players need to make toward customer-centricity
For recurring revenue businesses, your business success is directly tied to your customer's success. Make sure you catch the on-demand webinar to build the right customer culture for your company.
The Missing Role from your Customer Success Org Chart: Customer Success Opera...Gainsight
Customer Success executives are realizing a new need for Customer Success Operations as a role in their organizations. As Customer Success become more mature, measurable, and process driven, there needs to be someone who is accountable for administering the programs and playbooks.
Customer Success Operations isn’t all that different from Sales Operations from a role perspective, but because CS Operations is an emerging role many teams are fighting an uphill battle to make the hire. Even after they secure the hire, a lot of teams struggle to hire the right candidate for the Customer Success Operations role. The Gainsight Customer Success team will walk you through the basics of Customer Success Operations and discuss why teams should consider hiring for this impactful role.
Although originally conceived as a cost center, Customer Success has become a source of revenue for those who know how to make it profitable. How can you turn your Customer Success Management programs in profit centers? What steps should you take to drive profits, and lead your customer to recognize the value of your service?
In this webinar, we’ve partnered with Tri Tuns to discuss:
- CSM as a Profit Center vs. CSM as a Cost Center
- Driving Profits Through Customer Success
- Providing Value Your Customers Will Pay For
Jason Whitehead, Tri Tuns Founder and CEO, and Rick Matney, Senior Consultant at Tri Tuns, tell you how you can drive profit from your Customer Success Management program.
Customer success is gaining momentum and many companies are transitioning into the new model that puts the customer in the center of operations.
This is an introductory presentation which helps explain where does customer success feet in the grand scheme of things, what is the charter of this initiatives and what is Totango technology.
Justifying the Investment for Customer Success TechnologyTotango
Traditionally, CRM systems were designed around sales and service. In the new realities of recurring revenue business models, in which customer value spans beyond a one-time sale, enterprises are now faced with challenges of retention, upsell and optimizing the entire revenue cycle.
In this webinar, Guest Speaker Kate Leggett, VP, Principal Analyst from Forrester Research and Guy Nirpaz, Totango Co-Founder & CEO and the author of “Farm Don’t Hunt - The Definitive Guide to Customer Success” discuss:
- A reality in which CRM systems need to span beyond sales and service in the subscription economy
- The emergence of Customer Success Technology that allows companies to focus on customers
- Ways to optimize the entire revenue cycle Customer Success, as a model and methodology, represents an opportunity for enterprises to break down the silos of customer data and business processes.
Learn how this will lead to operational improvements around customer centricity and growing recurring revenue.
Dan Steinman's presentation at CXO, VP & Directors of SAAS Firms Seminar hosted by Intrinsic Executive Research. Do you want to know why everyone is talking about Customer Success? Is everyone really moving to a recurring revenue model? Does anyone actually know how to help me through this transition? Here is a unique chance to see what one of the world's leading experts, Dan Steinman, GM of Gainsight EMEA, thinks about the topic.
It’s budget season, and chances are you’re losing sleep over next year’s Customer Success spend. Have you allocated the right amount for headcount? Technology? Enablement? How will your Finance team respond? Are you even in the right ballpark?
Budgeting is one of the most stressful periods on any leader’s calendar—the stakes are just so high. What you need is an extremely practical, hands-on guide through the process from two experts who know the process as well as anyone—Gainsight’s CCO and CFO, Allison Pickens and Igor Beckerman.
In this webinar, you’ll learn:
How to scale your budget based on sales goals for new logos and ARR
Best practices for per-ARR expenditure
High-ROI investments for the next fiscal year
Tactics for setting headcount and CSM account load
And much, much more
How to leverage customer marketing to drive salesGainsight
Do you have an inbox overflowing with unread sales or prospecting emails? On the other side of that pile of unread messages are hundreds of companies with amazing products and potentially game-changing value propositions. But you have no way to figure out which ones are useful and which ones are a waste of time—and you definitely don’t have enough hours in a day to sort them out for yourself.
There’s a better way for both the vendor and the prospect. Join Gainsight’s CCO Allison Pickens and Business Operations Lead and head of Customer Marketing Will Robins as they talk about the methodology that will ensure your sales outreach makes an impact. In this webinar, you’ll learn how Customer Success and Customer Marketing can dramatically bend the curve on pipeline in four highly actionable steps.
How to Unleash the Hidden Value of a Best Practices Voice of the Customer Pro...Gainsight
Your customer base is a constant feedback generating engine. That information is pure gold to any type of business, but especially recurring revenue companies. Unfortunately, it’s lost in the ether when you don’t have a systematic way to capture that feedback, transform it into insights, actualize those insights, and realize the value from the customer.
We call that infinite feedback loop the Voice of the Customer (VoC).
In this webinar, you’ll learn several actionable tips and tricks to spin up a world-class VoC program, as well as what common pitfalls to avoid along the way. Join Waypoint Group Founder and Principal Steve Bernstein and Gainsight Director of Product Marketing Ganesh Subramanian as they explore what makes VoC so valuable and how you can drive that value in your organization.
Customer Success as a movement is so young even compared to other emerging tech sectors. But it's changing so fast it can be hard to justify it to your financial department. Scott Golden, Gainsight's Director of Customer Success Strategy, will deep dive into a data-driven webinar all about how you can account for Customer Success in such a rapidly-evolving industry.
Kickr Technology - Your Premier Destination for Best IT ServicesKickr technology
Kickr Technology leads the way in delivering Best IT solutions Customized to your needs. From Perfect React Native development to Gripping web designing, Creative app development, and impactful digital marketing strategies, we Promote your digital presence to new heights.
Contact us today for getting Best IT Services in Noida, Delhi, visit us at https://kickrtechnologies.com/
Customer Lifecycle Software Stack: 12 Tools to Help You Raise Profits by 75%LizzyManz
The document discusses tools to help manage the customer lifecycle from awareness to advocacy. It identifies 12 tools to help with key stages: awareness (Hootsuite, WordPress), engagement (Insightly, Salesforce CRM), evaluation (Hubspot, Mopinion), purchase (Apple Business Chat, OptinMonster, PayPal), post-purchase (Process Street, Churn Zero), and advocacy (Influitive, GrowthSurf). Each tool is described briefly with its features and pricing. The goal is to understand and guide customers through each stage to maximize customer lifetime value and retention.
This document provides guidance on using customer feedback to improve the customer experience and drive business goals for managed service providers (MSPs). It discusses collecting feedback at various touchpoints along the customer journey, from initial sales and onboarding to ongoing support, renewals, and growth opportunities. The key points are: understanding customer needs and insights enables targeting services and increasing customer lifetime value; feedback should be quick and easy for customers to provide; and gathering and responding to feedback can help attract new customers, optimize processes, and minimize churn.
Forrester Research: How the Customer Success Industry is EvolvingGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Forrester Research - How the Customer Success Industry is Evolving - is from Pulse 2014, the biggest Customer Success industry event ever.
How to Drive Top-Line Growth with Customer Success Management MetricsGainsight
This presentation is all about growing your top-line revenue by leveraging Customer Success Management metrics.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Now that you’ve developed your strategy to optimize customer usage, loyalty and renewal, use this Customer Success Action Plan template to outline the activities you and your team will implement in order to reach your goals.
The People of Customer Success: Success-Con EastChad Horenfeldt
The document discusses best practices for structuring a customer success team. It provides details on how Influitive structures their customer success organization, including having advocacy coaches, support magicians, an onboarding specialist, and an intern. It emphasizes that customer success requires involvement from multiple teams like sales, customer marketing, and product management. The document also discusses criteria for hiring customer success managers and techniques for keeping the team unified, such as daily standups and joint projects. It concludes with recommendations like defining roles, investing heavily in customer success, celebrating feedback, and having a plan with flexibility.
How Customer Success is Revolutionizing Open Source CompaniesGainsight
The document discusses how Red Hat implements customer success. It begins with background on Red Hat as the leading open source software company, serving over 90% of Fortune 500 companies. It then outlines Red Hat's subscription model, which provides ongoing technical support, software updates and patches, and other benefits to customers for an annual subscription fee. The document notes it is a disciplined approach with the right customer engagement strategy and ease of acquisition and exit suited for the subscription economy.
Customer success requires a fundamental shift in the way you conduct business. Dan Steinman, CCO of Gainsight, worked with VPs of Customer Success across the technology industry to develop the 10 Laws of Customer Success. The 10 Laws of Customer Success represent the key focus areas all technology companies should be focusing on as they move towards a customer success model.
What Does It Really Mean To Build A Customer Culture?Totango
Whether you call it customer centricity, customer obsession, or customer focused, putting the customer at the center of your company is the right business approach. In order to be customer centric, however, your organization must operate within a strong, pervasive customer culture that supports the business approach.
But what exactly is a customer culture and how do you build it? Review our webinar slides presented by two industry thought leaders, Claire Burge, CEO of This Is Productivity, and Omer Gotlieb, Co-founder of Totango, to learn:
- The specific cultural changes required to truly embrace customer-centricity
- The processes and systems required for customer-centric culture
- The mind-shifts individual team players need to make toward customer-centricity
For recurring revenue businesses, your business success is directly tied to your customer's success. Make sure you catch the on-demand webinar to build the right customer culture for your company.
The Missing Role from your Customer Success Org Chart: Customer Success Opera...Gainsight
Customer Success executives are realizing a new need for Customer Success Operations as a role in their organizations. As Customer Success become more mature, measurable, and process driven, there needs to be someone who is accountable for administering the programs and playbooks.
Customer Success Operations isn’t all that different from Sales Operations from a role perspective, but because CS Operations is an emerging role many teams are fighting an uphill battle to make the hire. Even after they secure the hire, a lot of teams struggle to hire the right candidate for the Customer Success Operations role. The Gainsight Customer Success team will walk you through the basics of Customer Success Operations and discuss why teams should consider hiring for this impactful role.
Although originally conceived as a cost center, Customer Success has become a source of revenue for those who know how to make it profitable. How can you turn your Customer Success Management programs in profit centers? What steps should you take to drive profits, and lead your customer to recognize the value of your service?
In this webinar, we’ve partnered with Tri Tuns to discuss:
- CSM as a Profit Center vs. CSM as a Cost Center
- Driving Profits Through Customer Success
- Providing Value Your Customers Will Pay For
Jason Whitehead, Tri Tuns Founder and CEO, and Rick Matney, Senior Consultant at Tri Tuns, tell you how you can drive profit from your Customer Success Management program.
Customer success is gaining momentum and many companies are transitioning into the new model that puts the customer in the center of operations.
This is an introductory presentation which helps explain where does customer success feet in the grand scheme of things, what is the charter of this initiatives and what is Totango technology.
Justifying the Investment for Customer Success TechnologyTotango
Traditionally, CRM systems were designed around sales and service. In the new realities of recurring revenue business models, in which customer value spans beyond a one-time sale, enterprises are now faced with challenges of retention, upsell and optimizing the entire revenue cycle.
In this webinar, Guest Speaker Kate Leggett, VP, Principal Analyst from Forrester Research and Guy Nirpaz, Totango Co-Founder & CEO and the author of “Farm Don’t Hunt - The Definitive Guide to Customer Success” discuss:
- A reality in which CRM systems need to span beyond sales and service in the subscription economy
- The emergence of Customer Success Technology that allows companies to focus on customers
- Ways to optimize the entire revenue cycle Customer Success, as a model and methodology, represents an opportunity for enterprises to break down the silos of customer data and business processes.
Learn how this will lead to operational improvements around customer centricity and growing recurring revenue.
Dan Steinman's presentation at CXO, VP & Directors of SAAS Firms Seminar hosted by Intrinsic Executive Research. Do you want to know why everyone is talking about Customer Success? Is everyone really moving to a recurring revenue model? Does anyone actually know how to help me through this transition? Here is a unique chance to see what one of the world's leading experts, Dan Steinman, GM of Gainsight EMEA, thinks about the topic.
It’s budget season, and chances are you’re losing sleep over next year’s Customer Success spend. Have you allocated the right amount for headcount? Technology? Enablement? How will your Finance team respond? Are you even in the right ballpark?
Budgeting is one of the most stressful periods on any leader’s calendar—the stakes are just so high. What you need is an extremely practical, hands-on guide through the process from two experts who know the process as well as anyone—Gainsight’s CCO and CFO, Allison Pickens and Igor Beckerman.
In this webinar, you’ll learn:
How to scale your budget based on sales goals for new logos and ARR
Best practices for per-ARR expenditure
High-ROI investments for the next fiscal year
Tactics for setting headcount and CSM account load
And much, much more
How to leverage customer marketing to drive salesGainsight
Do you have an inbox overflowing with unread sales or prospecting emails? On the other side of that pile of unread messages are hundreds of companies with amazing products and potentially game-changing value propositions. But you have no way to figure out which ones are useful and which ones are a waste of time—and you definitely don’t have enough hours in a day to sort them out for yourself.
There’s a better way for both the vendor and the prospect. Join Gainsight’s CCO Allison Pickens and Business Operations Lead and head of Customer Marketing Will Robins as they talk about the methodology that will ensure your sales outreach makes an impact. In this webinar, you’ll learn how Customer Success and Customer Marketing can dramatically bend the curve on pipeline in four highly actionable steps.
How to Unleash the Hidden Value of a Best Practices Voice of the Customer Pro...Gainsight
Your customer base is a constant feedback generating engine. That information is pure gold to any type of business, but especially recurring revenue companies. Unfortunately, it’s lost in the ether when you don’t have a systematic way to capture that feedback, transform it into insights, actualize those insights, and realize the value from the customer.
We call that infinite feedback loop the Voice of the Customer (VoC).
In this webinar, you’ll learn several actionable tips and tricks to spin up a world-class VoC program, as well as what common pitfalls to avoid along the way. Join Waypoint Group Founder and Principal Steve Bernstein and Gainsight Director of Product Marketing Ganesh Subramanian as they explore what makes VoC so valuable and how you can drive that value in your organization.
Customer Success as a movement is so young even compared to other emerging tech sectors. But it's changing so fast it can be hard to justify it to your financial department. Scott Golden, Gainsight's Director of Customer Success Strategy, will deep dive into a data-driven webinar all about how you can account for Customer Success in such a rapidly-evolving industry.
Kickr Technology - Your Premier Destination for Best IT ServicesKickr technology
Kickr Technology leads the way in delivering Best IT solutions Customized to your needs. From Perfect React Native development to Gripping web designing, Creative app development, and impactful digital marketing strategies, we Promote your digital presence to new heights.
Contact us today for getting Best IT Services in Noida, Delhi, visit us at https://kickrtechnologies.com/
Customer Lifecycle Software Stack: 12 Tools to Help You Raise Profits by 75%LizzyManz
The document discusses tools to help manage the customer lifecycle from awareness to advocacy. It identifies 12 tools to help with key stages: awareness (Hootsuite, WordPress), engagement (Insightly, Salesforce CRM), evaluation (Hubspot, Mopinion), purchase (Apple Business Chat, OptinMonster, PayPal), post-purchase (Process Street, Churn Zero), and advocacy (Influitive, GrowthSurf). Each tool is described briefly with its features and pricing. The goal is to understand and guide customers through each stage to maximize customer lifetime value and retention.
Customer Success Software How to Pick the BestKashish Trivedi
Customer success software will help you reduce churn, build lasting long-term relationships, and delight customers from day 1. This kind of software is critical to ensuring your new customers have the best experience possible – and that is an essential part of your business. As customer expectations increase each year the importance of customer success software will only continue to grow. An efficient customer success team will only drive long-term growth. But you’ll make a costly mistake if your CS only have the resources to deliver an unsatisfactory or inconsistent experience to your users. Here’s everything you need to know when picking a customer success software tool.
The document provides guidance on convincing a CEO to invest in a customer loyalty program. It outlines the benefits of loyalty programs, including retaining valuable customers who spend more and refer others. The document then gives a 10 step process to build a business case, including proving expected profit increases, using customer data to show growth opportunities, and addressing potential objections. It also recommends running a pilot program to test the concept. The conclusion presents a quick pitch focusing on using data to measure success and showcasing examples of loyalty programs that increased profits.
Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase their operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high-quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all.
Convincing your CEO to invest in a loyalty programmecolinjones001
This document provides guidance on building a business case to convince a CEO and senior management team to invest in a customer loyalty program. It outlines the benefits of loyalty programs, including retaining valuable customers who spend more and drive revenue. The document recommends a 10 step process to build the case, including proving expected profit impact, using customer data to show growth opportunities, and addressing potential objections. It also suggests running a pilot program to test the concept and demonstrate results before full implementation.
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...QuekelsBaro
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Find the Best Customer Success Software & Grow Lifetime Customers
1. December 7, 2020
Find the Best Customer Success Software & Grow
Lifetime Customers
process.st/customer-success-software
Amanda Greenwood
December 7, 2020
Have you ever typed out a full message on your phone, only to realize that you’ve
misspelled something at the very beginning?
It can often take you longer to navigate the teeny- tiny cursor back to fix your mistake than
it did to write the message in the first place, right?
I’ve got a little trick that will make correcting your texts 10x easier.
If you slide your finger over the spacebar, you can move the cursor around quickly, easily,
and accurately, letter by letter.
Try it!
With this small but effective tip, I’ve not only taught you how to get more value out of your
phone, but I’ve also given you an example of how customer success works.
1/15
2. “When you teach your clients how to maximize the value of your product, you help them
succeed and you show them why it pays to stick with you.” – Tenfold, 10 Companies
Mastering Customer Success
Now, if I was an organization, I’d want to provide this type of value to my customers on a
far larger scale – all of the time. And, judging by the fact that the use of customer success
software platforms has risen from 25% to 43% over the past few years, so would a lot of
other people.
Allow me to elaborate as we go through the following in this Process Street post:
What is customer success software & what does it do?
Why you need customer success software
How do you choose the right customer success software?
4 customer success software platforms to consider
So, put your phone aside, and let’s get cracking!
What is customer success software & what does it do?
Source
Customer success software refers to a kind of platform or tool that collects data about who
your customers are, how they’re using your product, and how you can help them get more
value out of it. The exact function of customer success software will depend on your
product or service, and how you conduct operations like onboarding.
2/15
3. Having this kind of centralized, 360-degree view of each of your users will help drive
satisfaction with your product, and ultimately result in happy, loyal, and lifetime
customers. It will enable you to:
Build strong relationships;
Spot issues before they become problems;
Proactively offer support;
Identify opportunities for feature engagement and adoption.
But, to truly understand what customer success software is and the important role it plays
within organizations, we first need to establish…
What customer success is & why it’s so important
Customer retention is the new client acquisition.
There’s no doubt that your business needs to play a strong marketing and sales game to
sustain growth, but it’s far easier and far more profitable to retain your customers than it is
to acquire them.
“A 5% increase in customer retention can increase a company’s profitability by 75%.” –
Precision Marketing Group, 3 Memorable Customer Success Examples to Inspire Your Own
Strategy
To keep a tight hold over your customers you need to give them the best possible
experience every time, all the time. You need to anticipate their problems, provide them
with solutions, and show them how to get the most value out of the product or service
you’re offering.
Which is what customer success is all about.
“Customer success is a system, run by people whose only goal is to help customers get the
best out of your product.” – Process Street, What is Customer Success? An Introduction for
SaaS Companies
It’s about identifying what success means to your customers and proactively helping them
achieve this with your product or service.
“[Your customers’] commitment to you is only for as long as you’re delivering value…even if
they’re in a multi-year agreement with you, they won’t buy from you or recommend your
product again—unless they’re seeing value.” – Gainsight, The Essential Guide to Choosing a
Customer Success Solution
If your customers see the value in what you’re offering, they’ll not only stick around, but
they’ll become loyal brand advocates and be more open and receptive to the upsell
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4. opportunities you present them with.
Source
Below is a perfect, real-life example of customer success in action. It’s an email, from a
Process Street customer (I’ve changed the name for security purposes), singing the praises
of Tony – a member of our customer success team.
Hello Jason,
I asked for your contact information so I could let you know about the outstanding support
Tony has provided to us. He went above and beyond to make sure we were successful with
our onboarding process set up. He’s representing your organization in an exemplary manner
and we can’t thank him enough.
All the best,
Fran
If your customers succeed, you’ll also succeed.
“Success comes from focusing on a customer-centric approach…from a [continuous]
feedback loop of service delivery, support, improvement, and surpassing expectations.” –
Forbes, Why Customer Success Is The New Growth Engine For SaaS Companies
Now that we know what customer success is and why it’s so important, let’s bring customer
success software back into the picture.
Why you need customer success software
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5. Customer success is key to securing lifetime customers and staying profitable, but how
does customer success software help with this?
As we’ve already established, if you want to retain your customers, you need to give them
attention, support, and exceptional experiences all of the time.
Not only do you need to be there for every step of your customer’s journey, but you should
be anticipating the next three steps, and providing them with the support they need before
they realize they need it.
To do this, you need to treat every customer like they’re the only one. Which is a tricky
thing to do if you have more than one.
Say for instance you had 100 customers:
How would you know who each of these customers are?
How would you know what success looks like for each of them?
How would you know what each customer has purchased and when they purchased
it?
How would you know how each customer is finding your product?
How would you know if any of your customers have had any problems?
How would you know when their contract is up for renewal or when they’ve finished
their free trial?
How would you find opportunities to upsell and grow each customer?
How would you keep track of your communication with each of your customers?
All these questions can be answered with customer success software.
“Customer success software allows you to keep track of your customer success best practices
and workflows – like collecting and analyzing customer feedback, managing customer
communications, and setting up self-service customer education.” – Hubspot, 12 Essential
Customer Success Tools for Every Budget
Customer success software helps you track, organize, assess, automate, and manage all
your customer success operations from one central place.
If you think about it, doctors and customer success software have a lot of similarities.
5/15
6. Source
They both perform regular check-ups with ‘patients’; they both take the temperature of
‘patients’ to see if they’re feeling hot or cold; and they both determine the appropriate
remedies to cure the ‘patients’ problems and make them feel better!
So, that’s why we need customer success software, I guess the next question is…
How do you choose the right customer success software?
As we established earlier, the uptake of customer success software has gone from 25% to
43% within the last couple of years.
Which is great!
It means there are loads of different customer success software tools, platforms, and
solutions out there for you to choose from.
But how do you make that choice? What makes one piece of customer success software
better than another?
For a start, you need your chosen customer success software to perform five basic
functions.
The 5 key things all customer success software should do
As a bare minimum, you’d expect your customer success software to:
1. Capture customer data, history, and feedback;
6/15
7. 2. Monitor and assess the health of your customers, in real-time;
3. Identify opportunities to upsell;
4. Alert you when contracts are due for renewal;
5. Predict potential issues.
But aside from these five basic functions, the customer success software you choose should
largely depend on what your organization needs.
“In practice, customer success methods and organizations vary in important ways across
companies.” – Customer Success Association, Customer Success Case Study: A Survey of 5
Companies
So, follow these three simple steps to determine what you need from your customer
success software:
Step #1: Determine how many bells & whistles you need
It’s natural to think that bigger is better because in most cases, bigger is better!
But not necessarily when it comes to customer success software.
If you’re a start-up or a smaller organization, you might only have a handful of customers.
Do you need an all-singing, all-dancing customer success software solution with all the
expensive trimmings?
Probably not. A simple, easy to use platform would be better.
But, if you’re a large enterprise with hundreds and thousands of customers and a big
customer success team, you’ll need something more robust to handle the complexities of
your customer success processes.
Size does matter!
Step #2: Identify the tools you need to integrate with
7/15
8. Source
You probably have a variety of internal systems that collect customer data at key points.
For example, during the customer onboarding process, the sales team might store key
customer information in a CRM system. The accounts team might store payment
information in a billing system, and the customer support team might log their customer
conversations in a support system.
Because customer success spans across the entire customer journey, your customer success
team will need access to all this information and more.
So, make sure that the customer success platform you choose integrates with your internal
systems, so you can sync data across all platforms.
Step #3: Decide what your customer success goals are
8/15
9. Source
What does customer success mean to you? Reduced churn? Increased customer
engagement? Improved customer satisfaction?
You need to decide what customer success looks like for your organization, so you can
choose the right customer success software to help you achieve it.
Think about how you want to handle your customers. How much time can you spend on
each customer? Do you want to greet each new customer personally, or through virtual
channels? Are you running a high-touch, a low-touch, or a tech-touch operation? Is your
main goal to reduce churn, expand your customer base, engage users, increase customer
happiness, or create brand advocates?
Once you’ve followed these three steps and determined what you need from your customer
success software, you should be ready to look at some customer success software options.
Which is handy…
4 customer success software platforms to consider
Because I can’t list out every single customer success software platform, tool, and app there
is, I’ve narrowed it down to four.
Each piece of software I’ve listed offers something different, so there should be at least one
solution that suits your needs.
1. Process Street’s customer success software
9/15
10. Source
Process Street’s customer success software creates lifetime customers.
It’s a cloud-based, zero-code business process management (BPM) platform. It allows you
to create, organize, manage, and monitor your customer success processes with a simple,
easy-to-use interface.
The best bit: Consistent customer success. Process Street’s customer success software
gives you the ability to create workflows and ensure a consistently excellent approach to
your customer success operations.
See how it works first-hand by watching the below video where Salesforce describes how
they use Process Street to create consistent customer success processes.
10/15
11. Watch Video At: https://youtu.be/BuP8pADSOs0
The key features & benefits:
Create or use pre-built workflows for all your customer success processes to make
sure that each of your customers gets the care, attention, and support they need,
consistently. If you want an example of a pre-built customer success process, check
this Upselling Process for SaaS Companies workflow out:
Use form fields to collect information and build a 360-degree profile of your
customers.
Reach out and respond to your customers at any time, from any location, on any
device by storing key customer information securely in the cloud.
Spot red flags and identify upsell opportunities by tracking the real-time status of
your customers ‘health’ via the Checklist Dashboard.
Connect to over 2,000 apps through Zapier, webhooks, or API integration to
automate your customer success processes, trigger key tasks, and access your
customer success data instantly.
Set dynamic due dates to alert you when a customer has finished their free trial, is
due for a check-up, or is up for renewal.
The price: Prices start from $12.50/month but you can try it out for free.
Click here for more information.
2. Intercom’s customer success software
11/15
12. Source
Intercom’s customer success software gives customer satisfaction the boost it deserves.
Through its ‘conversational relationship platform,’ you can build better customer
relationships through personalized, messenger-based experiences.
The best bit: Instant messaging. Intercom’s customer success software has an in-built
messenger function which makes providing proactive support effortlessly easy.
The key features & benefits:
Business messenger allows you to respond to customer messages quicker than you
can with a phone or an email.
Use the inbox feature to organize messages and respond to your customers as a team.
Prioritize conversations that need your attention by adding assignment rules and
SLA’s.
Provide your customers with help center articles so they can serve themselves
without needing your team’s help.
The price: Prices start from $39/month.
Click here for more information.
3. Akita’s customer success software
12/15
13. Source
Akita’s customer success software nurtures long‑lasting relationships with your customers.
It’s a customer lifecycle management tool that allows you to work proactively throughout
the customer’s journey and provide relevant support when and where it’s needed.
The best bit: Customer segmentation. Akita’s customer success software allows you to
segment your customers so you can tailor your customer success efforts to different
customer requirements.
The key features & benefits:
Schedule, collect, and track customer feedback and reviews to stay on top of what
your customers are thinking.
Set-up alerts so you can take action when a customer is at risk of churn or open to an
upselling opportunity.
Get instant insight into a customer’s health with powerful customer health scoring.
Segment customers into groups so you can use different approaches to suit individual
needs.
Access to engineering support to help with the technical set-up and maintenance of
the software.
The price: Prices start from $159/month.
Click here for more information.
4. Custify’s customer success software
13/15
14. Source
Custify’s customer success software turns customers into advocates.
Through the platform, you can see all your customer information in one, central place so
you can manage your customers in real-time.
The best bit: Detailed customer profiles. Customer data is collected and consolidated to
build a complete 360-degree view of your customers.
The key features & benefits:
View all your customer data from various systems and platforms in one, central place
to keep track of your customers easily.
Identify at-risk customers by setting customer health measures that tell you when to
reach out and take action.
Set up notifications to alert you when an upsell opportunity arises so you never miss
the end of a free trial or a contract renewal again.
Create playbooks that automatically trigger key customer success tasks such as
sending onboarding emails and welcome messages.
The price: Prices start from $199/month.
Click here for more information.
And there you have it. That’s what customer success software is. That’s what it does, why
it’s needed, what types of customer success software there are, and how to find the best
type.
14/15
15. If you’re still not convinced, let me leave you with this:
$98 billion is left on the table every year by companies who fail to provide
exceptional customer experiences.
I’ll let that sink in.
Source
15/15