2. WHEN WAS IT FIRST CREATED? The WALT DISNEY company was founded on October 16, 1923 by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the company was reincorporated as Walt Disney Productions in 1929.
3. WHAT DOES THAT LOGO MEAN The Walt Disney Logo basically means cheerful and quality American entertainment. Also The logo is a stylised version of the founders signature, which gives it meaning to be owned by the ‘Walt Disney Brothers’.
4. HAS THE LOGO CHANGED? The Walt Disney logo has kept it’s uniqueness throughout the years. However through time different styles and animation have been added to the logo to make it more up to standard with the quality and technical breakthroughs throughout the years.
5. FACTS The Walt Disney logo is a stylised version of the Founders signature. “Studios” was added to the Walt Disney logo to represent Disney Studios around the world.
6. WHAT IS THE BRAND PORTFOLIO? Walt Disney also produces other things such as; Television programs, Online media, Films, Travel and also theatre.
7. HOW DOES THE BRAND MARKET ITSELF? Walt Disney markets themselves in many ways, such as Adverts on TV, adverts in films and adverts on posters, selling Walt Disney products and also expanding their market place. For example; http://www.youtube.com/watch?v=37vEXv2EsuE&feature=player_embedded
8. IS IT A GLOBAL PRODUCT? Walt Disney has always been a Global Product. It has never had to change it’s name as it is very original
