Disney visual fact file

1. V I S U A L F A C T F I L E
DISNEY
STUDIOS
H A R V E Y
G R A H A M

2. D I S N E Y S T U D I O S
The Walt Disney Company was famously founded
by the Disney brothers in 1923, yet operated
under several names such as Disney Studios until
1986.
O W N E R S H I P
The Wider Disney Company is a multimedia
conglomerate, meaning that it owns- has
shares in- a large array of different
businesses and companies, allowing it to
have an extremely broad and strong hold on
the media industry.
Disney owns companies within
different media sectors such as
Television, Radio, Internet etc. This
allows for a strong synergy or inter-
connectivity between platforms as
each brand can support each other.
S T R U C T U R E
Robert Iger became CEO of The Disney Company in 2005,
following his position as President ABC Television until
Disney acquired the company in 1996.
WHO RUNS IT NOW?

3. D I S N E Y S T U D I O S
The company is run following a strict hierarchy
due to its multimedia nature, therefore there are
specifically partitioned leaders of each child
company.
O P E R A T I N G M O D E L
The company is run and managed by the
management team which is mainly made up of
Chairman or leaders of specific partitions of the
company; eg Bob Chapek for Parks and Consumer
Products or Alan F.Horn for The Disney Studios.
However all of these managers work under The
Chairman and CEO Robert Iger.
M A N A G E M E N T T E A M
Under the parent Disney Company are numerous child companies which Disney owns with majority
shares. Theses are mostly media outlets such as ABC Television, the Disney Channel, FreeForm and
ESPN. The Company then also owns a wide range of parks and studio entertainment, most notably
Marvel Studios, Pixar and Lucasfilm.
STRUCTURE
As with most public companies the board of
directors make all executive decisions as the
majority shareholders. Therefore the directors are
made up of successful, global business-people- or
their representatives.
However, for the Force Awakens there were 4
major Production Companies involved.
B O A R D O F D I R E C T O R S

4. D I S N E Y S T U D I O S
Because Disney, as a parent company, owns
numerous brands they then market and sell a
very wide range of merchandise specific to each
brand.
P R O D U C T S
Whilst the major franchises owed by Disney are
Star Wars, the Princess range and Pixar, they are
definitely not limited to as the wide variety of
brands owned by the parent company go from
Marvel Superheroes to Mickey Mouse to Winnie
the Pooh etc.
D I F F E R E N T P R O D U C T S
The company sells products from children's toys to video games, however their most successful
being Disney Princesses drawing in a huge $1.6 billion in revenue from retail sales. However
even within this brand physical princesses will be sold as well as additional products such as
books, accessories, outfits etc.
MOST SUCCESSFUL PRODUCT
By intricately managing separate brands Disney
has developed entire product ranges focused on
these brands. Eg an entire range of Marvel
Superhero toys/costumes etc.
I N T E R C O N N E C T I V I T Y

5. D I S N E Y S T U D I O S
Disney Studio;s acquisition of the Star Wars
franchise has reaffirmed it's marketing position
and allowed it to maintain a much more long
term survival plan.
M A R K E T I N G P O S I T I O N
Disney Studio;s acquisition of the Star Wars franchise has reaffirmed it's
marketing position and allowed it to maintain a much more long term survival
plan.
M A R K E T I N G P O S I T I O N
Disney Studio;s are in a very strong position due
to their numerous successful franchises and
child-companies such as Pixar. It's very unusual
for a Disney film to not profit at the box office,
additionally Disney have won numerous awards
for their animated films, and some for their live
action such as VFX Oscars for StarWars.
D I S N E Y ' S P O S I T I O N

6. D I S N E Y S T U D I O S
Disney faces a wide range of competitors due to
its predominant position in multiple markets
such as television, film and video games.
C O M P E T I T O R S
The Time Warner company have a reasonably
equal hold on the box office compared to
Disney's $47 billion gross at $43 billion. However
Warner Bros have many more successful and
critically acclaimed television shows as they own
HBO.
W A R N E R B R O T H E R S
Another market that Disney has a very precarious
foothold in is the streaming industry. With a wide
variety of their films appearing on Netflix it is
apparent that Disney will not be attempting to
gain a portion of the market as the two largest
companies; Netflix and Amazon, have a very
strong hold on the market.
S T R E A M I N G S E R V I C E S
Disney's largest competitors range from opposing multimedia conglomerates- such as The Time
Warner Company- and smaller, single brands. However all large media services could be considered
rivals, such as Netflix and Amazon who are currently the undisputed streaming kings.
BIGGEST RIVALS