The document provides information about television idents, including: - The purpose of idents is to announce the channel and upcoming programs in a visual way. - Idents usually last 30 seconds and represent the brand and target audience of the channel through their design. - Examples of idents described include BBC3, MTV, Channel 4, and analyses of their visual elements, music, and target audiences. - The history of idents for BBC1, Toon Disney, Nickelodeon, Channel 4, and MTV are also summarized.

1. All about Idents
AN IDENT IS - Moving
image or logo to
represent a brand
that is shown before a
show.
It is Usually 30 seconds
long

2. PURPOSE OF
IDENTS
The reason why we have television
Idents is because they are designed
to give some kind of announcement
as to what channel you are on.
Re-branding so the
channel can keep up
to date
They can also represent a form
of branding. This means the
company will have their own
logo and this will give their
brand a unique image
Also so you know what
program is going to come
on next.
Furthermore an ident is a moving
image. This makes the ident
visual stimulating so you can
identify what the narrator is
talking about.

3. IDENT DESIGN
BBC 3 -The channel BBC three was launched on 9 February
2003. BBCs ident is the towering three dimensional figure
“THREE”. The conventions to most of BBC threes idents appeal
to young adults around the age of 16-25. Their idents usually
involve comedy and cartoons. The ident starts of with no
music just the cartoon talking, then cartoons sing “three is a
magic number” the ident does interact with the audience
IDENT HISTORY
because they made it look like the cartoons was singing to the
audience this attracts the viewers because it makes them feel
like they are part of this new experience. This ident for
entertainment. The screen is almost empty with just the three BBC 3 – In the late 2001, the BBC to rebrand
in the middle and the cartoon blobs this is because the density their own BBC channels so they renamed
of information is low.
BBC choice to BBC three. The channel was
MTV- Phil Mulloys created many iconic idents along with many eventually given the go ahead, eleven
other designers for Mtv during 1980s and 90s. Mtv logo was months after the original launch date, and
designed in 1981 by Manhattan design. Throughout Mtvs early was launched on the 9th of February 2003.
years the channels „M‟ was yellow with red letters „TV‟. Mtv the channel was launched by Stuart
logo has changed and adapted, everything was dynamic.
murphy who previously ran BBC Choice.
The conventions of this particular ident is based on music, it is
aimed at young people around the age of 16-25 years. Also for the duration of the 2012 summer
Furthermore Mtvs idents sometimes includes celebrities and Olympic games, BBC three increased
also cartoons. The ident set as a billboard the background is broadcasting hours to 24 hours to provide
dark and the „M‟ changes each time into different colours extra coverage of the Olympic events.
and themes. The tempo is quick which went along with the
music which is rock. This didn‟t give much information. The
Mtv – Is short for music television. It is an
screen was kind off empty with just the „M‟ in the middle.
American cable television channel based in
Channel 4 - Channel 4‟s iconic multicolored 4 that the new york city that launched on August
channel first launched and kept for 13 years. The background 1,1981. the original purpose of the channel
behind the 4 was black making the choice of colours bright was to play music videos guided by on-air
and eye catching the four then moves around the screen and host known as V.Js. Today MTV primarily
forms into a four again this attracts the viewers attention. The
broadcasts a variety of reality and scripted
conventions is all-around because in other idents they have
done similar. It has shown me that they are very versatile in television programs targeted adolescents
their choice target audience. The idents tempo was fast and and young adults.
straight to the point because the density of this ident is low this
is because it doesn't‟t hold much information. Channel 4 – The broadcasting act in 1980
began the process of adding a fourth
channel. Channel 4 was formally created
by a act of parliament in 1982. channel 4
was the launched in 1982

4. IDENT DESIGN
BBC 1 - The first ident for bbc 1 was called The
bat wings (1953-1960). This was made by Abram
Games which featured a tiny little globe
spinning in the center. The tempo was very slow
and had no music. This was the first ever ident to
be made in Britain. And the density of the
information is very little.
Toon disney - In 2003, Toon Disney adopted a
new logo, with new idents and graphics created
by CA Square. The logo was also adopted by
Toon Disney US in 2005. the symbol is a well
known character called mickey mouse. The
logo of toon disney is in a bright red airship with
fast sounds that make the tempo go faster. The
IDENT HISTORY
density of This ident is very little information
however it does say Toondisney.co.uk. This ident
attracts the viewer because it is bright and
unique BBC 1- The bbc began its own regular
television programming in the
Nickelodeon - One of the many variants of the basement of broadcasting house, in
London on the 22nd august 1932.
orange logo, commonly known for the 'splat'
design, used from October 8, 1984 to September
Toon Disney - Toon disney launched
28, 2009; this particular version was used as the
on Saturday, April 18, 1998 at 2pm as
main logo from April 2003 to September 28, a spin off of Disney channel. The very
2009, and was still used on the Arabian version first program ever broadcasted was
of Nickelodeon until its closure in 2011, and is still the famous mickey mouse segment
used on newer products in tandem with the from fantasia titled „the sorcerers
current logo. The conventions of this ident is apprentice.‟
bright, fun and childish. In the ident a young girl
walks up to the screen and throws a yellow goo Nickelodeon – nickelodeons history
at the screen, the screen then has a massive began on December 1, 1970 it was
splat on it. The density of information is very low. known as pinwheel. Pinwheel
The tempo is quick and it has a man introducing launched as nickelodeon on April 1,
a program that is coming on next 1976.

5. SPOT THE IDENT!!!!
DISNEY CHANNEL
E4 Cartoon network T4
E! entertainment ITV1 CHANNEL 5 SKY SPORTS

6. Quiz time!!!
1) Who created many of mtvs iconic idents?
Phil Mulloys
2) What is the five colours on the 1st channel 4 logo?
RED, ORANGE, BLUE, GREEN AND PURPLE
3) What sort of people does bbc3 idents appeal to?
16-25 year olds
4) Where did bbc1 first begin its own regular television
programming?
In the basement of broadcasting house
5) What was the first ever program shown of Toon Disney?
The sorcerers apprentice

7. HERE ARE SOME IDENTS
NICKELODEON
http://www.youtube.com/watch?v=GpHLdoQ0W-4
T4
http://www.youtube.com/watch?v=kdgR6zKkgsY
THREE
http://www.youtube.com/watch?v=z34XUDTz0GQ

8. ANNOTATIONS
This ident has been made for itv 2. This ident is 30
seconds long. The design of this ident is bold and
colourful with a lot of dancing involved. As soon
as the ident starts the music starts with a close-
up of peoples feet. It shows different styles of
dancing which shows us what program is going
to come on next. e.g.: a girl wearing doctor
martins and stripy tights this tells me a teen movie
is coming on next. The dancing will attract the
audience because it is bright and bold. The
purpose of this is to entertain the viewers and to
make them want to watch on because it is an
eye catching ident and very different to what
you see on other channels This ident reflects itv2s
personality because it is fun, bright and
entertaining which made the density of the
information low which reflects on the programs
that they show. The ident can also mean that
the channel is aimed at all ages and gender.
The tempo of this ident is fast and always
moving. There is quick shots of all the types of
themes they show in this ident.

9. ANNOTATIONS
This ident has been made for Disney channel. The
ident is around 30 seconds long. The design of the
ident is very loud and colourful with lots of visual
effects. As soon as the ident starts the music starts
playing. The music is the theme song to the
program they are going to show next. They Also
get the characters from the show to introduce the
the show. E.g. wizards of Waverly place is a
children program. They make Selena Gomez who
is the star of the show to introduce it. The
celebrities will attract the viewers because that's
who the viewers aspire to be or love watching the
show. Throughout the ident the it is long shot.
Making Selena Gomez write “wizards of Waverly
place” with a wand. Making stars and bright lights
fly across the screen. The audience for this channel
is from 5-16 years. The density of the screen is a lot
it has a lot going on the screen The purpose of this
ident is to entertain the viewers and to keep the
young kids watching as it is interactive and makes
them believe the characters are real. It tells the
viewers what program is coming on next.
It also shows that the channel is fun and it reflects
that though its programs as well. Tempo of the
ident is fast and it is always moving.

10. ANNOTATIONS
The is ident has been made for E! Entertainment.
The ident is around 40 seconds long. The design is
very simple and classy. Doesn‟t have much visual
effects just a black bold patterned background
and celebrities who have their own so on the
channel. The ident comes on with a song that is
fast and catchy. The celebrities introduce their
program that is coming up next. E.g. Kim
Kardashian and her sisters introduce their program
that is coming up next. The density is low is only has
a few people on the screen.
Thought-out the ident the shot is long shot of the
celebrities dancing to the song. The audience is
around 16+. The purpose of this ident is to entertain
the viewers and keep them watching the channel
because it is eye-catching. This shows that the
show is fun and making the celebrities be in the
ident makes the programs look fun and enjoyable
to watch. This makes the tempo quick.