3. Introduction-
• The anchor is standing up to introduce the evenings main headlines.
• The opening title is then displayed.
• Then the anchor goes through all the stories in more detail.
• For the first he is standing up to show how serious it is.
BBC Midlands Today Setting-
• There are screens in the background which are used as a visual aid.
• A shot of the newsroom is also used to show the viewers what kind of environment the
anchor is in.
• The anchor is stood in a suit. Formal wear is used to show that the news is serious and
that they are a trustworthy news source.
• The aston is displayed along the bottom of the screen and contains the news anchors
names and also reinforces the brand through the use of colour.
• The ident is in the top left hand corner of the screen which is the logo, this also uses the
colour of the news programme.
• A wide mid-shot is used as if a long shot was used then the viewers would get distracted
as there was a lot to look at on the screen and wouldn’t look at the facts properly and if a
close-up was used then there wouldn’t be enough space on the screen to display enough
information.
5. The view then cuts from in the studio to an on-location report or
an outside broadcast. These are used to put the reporter in the
situation to help show the viewers what is going on.
• The aston continues but the name inside it changes.
• A convergent link to the channels website is offered so that
the viewers can visit it if they want any more information on
what they have seen.
• The ident has changed by now showing the location of the
report for the viewers so that they know where the report is
being broadcast from. It also shows that the report is live.
• The reporter is still wearing formal clothing, however they are
also wearing a high-visibility jacket to stress the importance of
safety as that is what the report is about.
• A voice over is also used over historical footage so that the
viewer doesn’t get distracted easily as what they are watching
is boring if there is just a reporter talking on screen.
7. • Vox pops are usually very quick.
• No aston is used.
• The same question is asked to members of to the public to gain
opinions.
• The person asking the questions is usually off screen and the
person being asked the question is the only one on the screen.
• They are normally done in a busy area to show the viewers that
they’ve asked random people passing by which also shows that
they aren’t biased.
• The question is normally only heard once by the viewers as they
are all asked the same question.
• If the question is changed then it is heard again.
10. • Two shots and a direct mode of address are used.
• There are 3 different people interviewed over the
space of 30 seconds.
• Two parts of the interview with the police officer
are used, at the beginning and at the end.
• A range of ages, ethnic diversities and occupations
are used throughout the interviews to try and get
as many opinions as possible.
• The interviewees are all introduced via the aston at
the bottom of the screen.
• In two out of three of the interviews, the
interviewer was visible on the camera.
• The reporter then hands back to the studio and a
voice over of the anchor saying ‘Thank You’ to the
reporter is used to link the two shots together.
