media

1. The Weatherhttp://www.bbc.co.uk/schoolreport/25430932
Visual effects – to show todays
weather prediction
Ident – brand
identity
Presenters name
Where
the
research
is done
bug
Presenter –
looks
professional
Rule of thirds applied
– presenter on the
very right
Medium long
shot

2. 1. What made it engaging?
The weather presenter made it engaging by letting the viewers have an input on what the weather was
like within their area by taking primary images and presenting it on the news, making It relevant to
the audience. She is had direct communication by looking straight into the camera and having a
professional tone when speaking as she is there to inform the target audience the weathers forecast.
2. At what speed do they convey the message?
Shefali is seen to be talking at a quite fast pace as the weather is only on for a short amount of time
therefore she needs to say all the information to try and not miss anything vital for the target
audience to know. She speaks for approximately two minutes and 22 seconds and within this she
explains the weathers forecast for the next three days.
3. How do they emphasise their point – verbally and physically?
She speaks loud and clear within the time she has and is concise throughout so the target audience
understand her easily. She uses a lot of hand gestures by pointing to certain area and motioning
where the rain will pick up for the audience to know.
4. What do you like about the individuals?
She was friendly by letting the audience engage in the beginning, she was also confident as she knew
what she was saying and didn’t mumble or stammer and she kept it professional by sticking to the
news and gave us any additional information on the wind direction.

3. Weather Report - Genre
1. In the clip it is taken place in the news studio so that it is professional
2. They have used a green screen and this is set up in advance for them to use
3. The woman is seen to be wearing a dress code, specifically smart/casual
4. Graphics are used to add clarity and reinforce the main points
5. Use of ident, this would be the presenters name, caption and logo
6. The report is led with a story. “Dull and drab…”, which also uses alliteration
7. They have done the weather report and looked ahead to three days of what the weather
may be like and is done in chronological order so that its easy for the target audience to
understand
8. There is a use of graphics – pictorial representation to add interest for the viewers

4. Local radius
Wind speed temperature Day and time change
Piece to camera Visuals - rain
bug
Hand gestures Wind direction

5. bug supermoon
locationweather symbol - visual
representation of
science behind weather
National/Global
link

6. Weather Report - Language
When the reporter Shefali is speaking, she is speaking directly to the audience by looking
straight into the camera, this is called piece to camera.
A medium long shot has been used so that the reporter is seen and also so that the graphics
can be seen for the audience to follow and look what temperature and what wind direction it
will be on that certain day of the time.
There are shots that are used to illustrate the area in the region and images from the viewers
are used showing a friendly interchange.
Before Shefali informs us about the weather, her and Nick Owen the news presenter are
seen having small talk for him to handover the weather to her and in the end she is handed
back as Nick Owen thanks her.

8. Weather Report – Mode of Address
1. Shefali uses a lot of personal pronouns e.g. “You have been sending me”
2. She has a friendly yet authoritative tone e.g. “Just before I launch into”
3. Engaging - use of alliteration “Big, bold and bright”, “A few spits and spots”
4. Clear, smooth and articulate voice
5. Knowledgeable - use of genre specific terms “frontal system”, “narrow band of showers”
6. concise - work to time constraints (2 mins 21 secs), informed through an ear piece to
inform reporter how much time they have left
7. Shefali talks naturally with no script
8. Seen standing, open body language and uses hand gestures to show the movement of the
wind direction

9. hand gestures to
motion where the
rain is
local regions labelled for
the viewers to recognise
date and time to notify
the change in weather
bug used for ident - brand
identity