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Possible magazines
- 2. Case Study: Sight & Sound Sight & Sound is a film magazine, published by the British Film Institute, that targets a more niche audience than other magazines. This is because it reviews a lot more independent films including many short films and so they would be an ideal magazine to have our short film featured in. Additionally, in terms of creative design, the magazine tends to have a more simplistic layout suggesting a serious yet professional tone which is something that Voices could take advantage of, as mental health issues is something quite serious. Unlike other magazines, Sight & Sound, endeavour to understand the artistic vision of not only the cast but the director and screenwriter as well. This practice of looking in depth into films would also be beneficial to our film. If you take a look at the magazine cover to the left, the main image is David Fincher, a critically acclaimed director and producer. Some of most popular films are movies such as Fight Club, Gone Girl and The Girl with the Dragon Tattoo. He has also worked on a short film. The fact that he was chosen to be on the front cover shows that Sight & Sound value director input and so their audience would be film lovers. This is an audience that Voices could benefit from.
- 3. Case Study: Empire Empire, as stated in the strapline, is the world’s leading movie magazine in terms of publicity and sales. Many blockbuster films such as Iron Man 2, Harry Potter and Public Enemies have featured on the front page of the magazine. In terms of creative design, it normally has a busy layout, the cover on the right being an exception. Empire are arguably quite masculine in their approach as a lot of movies that are featured are superhero or mob movies that target men. Colours that used are very dark including reds and blacks which are usually considered to be quite masculine. The front covers are normally image heavy which suggest that the content will focus on visual images rather than the going into depth into the film. However, I think that our short film can benefit from the sheer amount of publicity gained from featuring your film the magazine. In regards to the cover on the right, it features Daniel Craig who is in character as James Bond. The James Bond franchise is one of the most popular in the world which proves that Empire are populist in its approach and coverage.
- 4. Case Study: Little White Lies Little White Lies is an internationally distributed movie magazine and very different from the other magazines analysed. Although, they share the same primary audience as Sight & Sound, it is often seen as an innovative and quirky magazine. This is especially because of its distinct look which features a cartoon effect. Little White Lies target a niche audience who are passionate about the film. In terms of creative design, the layout is very simplistic and features little text. This suggests that magazine makes an effort to keep in style and therefore keep up with the cultural zeitgeist. This is something that Voices, could use because we want to target a more modern audience. Looking at the front cover to the left, we can see that it features very little text and makes use of the Little White Lies distinctive style. The cover image is of Michael Fassbender, who has recently been linked to more independent films.
- 5. From the analysis, I can see that there are a variety of film magazines that we can feature our film in. Although, Empire has the obvious advantage of being the most popular magazine, for our short film, I believe that Sight & Sound would give us desired effect. As the audience is mostly film lovers, they would raise a lot more awareness for our film in their community.