Today, local marketing is tremendously more powerful than national approaches. This deck is meant to help you build resources for franchisee owners (or local managers) to take advantage of local social media marketing in your location based business model. This is 1 of three decks that cover Facebook, Instagram and Twitter. Franchise models have a unique social media challenge but a massive opportunity. Twitter marketing plans for multi-location brands present many challenges from how do you maintain control of location accounts as a brand to how to support location owners to market to reach people and build community in their market. Empowering location owners to harness social media can have a massive impact on your business. Providing location owners with the resources to be successful is the first step in a multi location social media strategy. Here is a franchisee beginners guide to operating a location based Twitter account outside of the brand.

1. TWITTER
LOCATION GUIDE
Social media support for your Paciugo location

2. TWITTER SETUP
1.Your username, also known as your handle, is your
unique identifier on Twitter. It can contain up to 15
characters and should help people easily find your
business. Your name appears on top of your
username. They can be the same — but they don’t
have to be.
2.Your profile photo should be the Paciugo logo. This
image isn’t just on your profile page; it will be
shown as the icon in every Tweet you post.
3.This is your bio. You have 160 characters to let
people know what makes your business special,
and why they should follow you. Include useful
information, such as your location or business
hours, and a link to the Paciugo website.
1 5
4
3
2
WHERE DO YOU GET PROFILE PHOTOS FROM?
• Source profile photos from the Paciugo
Google Drive. See the Paciugo Google
Drive Resource document for further
instructions.

3. TWITTER SETUP
4.Consider Your header photo a billboard for your
business. You can feature products, use a
graphic with text, or highlight your employees.
Swap out this image periodically to spotlight
promotions, events, or product news.
Paciugo corporate will be sending new header
images for you to use every promotional rollout.
All other header images need to be approved
by corporate.
5. Your pinned Tweet. Keep an important Tweet
at the top of your timeline by pinning it there.
Click on the “more” option on the Tweet you
want to pin and select “Pin to your profile
page.” Use this feature to make sure visitors to
your profile can’t miss your latest news,
products, offerings, or events.
1 5
4
3
2
WHERE DO YOU GET HEADER PHOTOS FROM?
• Source header photos from the Paciugo
Google Drive. See the Paciugo Google
Drive Resource document for further
instructions.

4. TWITTER LANGUAGE1.A Tweet is a message posted on Twitter that can contain text, photos, links and
videos.
2.Click ‘reply’ to respond to anyone’s Tweet. Replying to a Tweet is a a way to
show you’re listening and provide helpful answers.
3.A Retweet is sharing a Tweet from someone else with your followers. Click the
Retweet button to share the Tweet as is or add a comment and quote the
Tweet.
4.A like is a simple way to acknowledge a Tweet. It can also be useful to use as a
bookmarking tool if you want to easily find a Tweet again. Tap the heart icon to
like a Tweet and the author will see that you appreciate it.
5.A hashtag is any word, or phrase without spaces, beginning with the # symbol.
People use hashtags to organize conversations and make it easier to find all
content related to a given topic. Click on a hashtag to go directly to the search
results for that term. Hashtagged words that become very popular are often
Trending Topics.
6.Mention to bring a Tweet to another person’s attention by including their
@username in your message. You could use it to ask someone a question, to
thank them or simply to highlight a piece of content.
1
2 3 4
5 6

5. NAVIGATING TWITTER
64 5321
7
1. Find your way back to the Home screen.
2.Moments is a place to find news, events and
culture stories that are tending. This is great
place for you to find conversation to join or
topics to talk about.
3.Click Notifications to find people engaging
with your twitter account
4.Messages is a place where your followers
can talk with you privately. Be sure to check
this frequently. Also, use messages to pull
customer service related issues offline and
get customers contact information.
5. Search for users, hashtags and more!
6.Compose a Tweet your followers by clicking
this icon. Here you can post words, images,
links and video.
7.Tweets is place where you can see all the
content you have posted.
8.Edit Profile allows you to update your twitter
page
8

6. TWITTER HASHTAGS
A hashtag is word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic
of interest and facilitate a search for it. So whenever a user adds a hashtag to their post, it is immediately
indexed by the social network and searchable by other users.
Search keywords and
hashtags that relate to your
industry and audience. Use
them to enter into
conversations and get
noticed, and follow
influencers who can help
spread the word about your
business.

7. Share Twitter photos from customers
FIND & SHARE TWITTER CONTENT
SERACH TWITTER
Use the search feature in Twitter find
tweets, images and video.
You can uncover some amazing stories
and content by diving into Twitters search
tool. Start by searching for ‘Photos’ or ‘Top
Stories’ with branded terms like “Gelato”
or “Paciugo”.
Retweet anything that you find relevant to
your followers or your Paciugo location.
Save images and repurpose them on
Facebook and Instagram too!

8. LOCAL FLAVOR
Bring local flavor to your Paciugo location!
MAKE YOU PAGE LOCAL
Each Paciugo location is different! There are so many Paciugo locations that
offer so many different flavors. Publish content that helps customers know what
they can expect from your location.
HERO PRODUCT SHOTS
Share the flavors you carry at your Paciugo location! Every location
carries a different selection, so let your customers know what your
store has to offer.
Branded content can be found on the main Paciugo Facebook & Instagram
and on the google drive.
Product hero shots can be taken or sourced from google drive and
customers.
Customers will provide you a wealth of locally-relevant content.
Lifestyle content will engage your local consumers on an emotional level.