Twitter101

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Using Twitter to build your business.

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  • Why Facebook Matters Facebook adds 700,000 users per day US is #1 with 149M active users (1/2 US population) Mexico is #9 with 20.2M users Social media accounts for ~ 25% of all time spent online 46% of Internet users worldwide interact with social media on a daily basis It’s a cost-effective way to advertise and promote your business Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad
  • Twitter101

    1. 1. Twitter 101 Business building basics
    2. 2. What is Twitter
    3. 3. <ul><li>140 characters at a time </li></ul>real people talking about real stuff right now in real time
    4. 4. <ul><li>370,000 new users / day </li></ul><ul><li>95 million tweets / day </li></ul><ul><li>175 million registered users </li></ul><ul><li>4+ million in Mexico </li></ul><ul><li>2000% + </li></ul>
    5. 5. 4 Reasons to Use Twitter <ul><li>1. It will help you keep up with what people are talking about. </li></ul><ul><li>2. It can create traffic for your blog or Website. </li></ul><ul><li>3. It requires a very small investment . </li></ul><ul><li>4. It can help build your personal “brand. </li></ul>
    6. 6. Setup a Twitter Account
    7. 8. Start Tweeting
    8. 9. Follow You see your tweets Follow Me see my tweets
    9. 10. Basic Twitter Terminology <ul><li>Mention </li></ul><ul><li>Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: &quot;Glad your shipment arrived @ janesmith !&quot; </li></ul><ul><li>Retweet </li></ul><ul><li>When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. </li></ul><ul><li>Direct Message </li></ul><ul><li>If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: &quot;DM @ joesmith234 what is your order number?&quot; </li></ul><ul><li>Hashtag </li></ul><ul><li>Users often prepend # to words in their Tweets to categorize them for others eg: &quot;Check out our new products for the Fall: http://t.co/link2 #fallsale&quot; Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search. </li></ul>
    10. 11. Start Following
    11. 13. Twitter Tips
    12. 14. <ul><li>Commitment. Add a photo, your bio, your website and start tweeting. </li></ul><ul><li>Consistency. Set a schedule and stick to it! </li></ul><ul><li>Be Interesting. The more interesting you are, the more people will search you out and want to follow you. </li></ul><ul><li>Be Interested. To get more followers, be interested in others. Join the conversation. Add value. Answer questions. </li></ul>
    13. 16. Twitter Tools
    14. 18. Question & Answer Facebook Pages
    15. 19. web · social media · seo · consulting www.lagueramedia.com @lagueramedia [email_address] c: 415-115-9117

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