A hashtag is a metadata tag that groups messages on social media by prefixing a word or phrase with the '#' sign. The document details the history, technical specifications, and uses of hashtags, highlighting their impact on brand campaigns and social media interactions. Additionally, it provides an overview of Twitter and Instagram functionalities, including user accounts, notifications, and content sharing mechanisms.

1. Hashtags & friends

2. What is a hashtag?
 Definition:
 A hashtag is a word or an unspaced phrase prefixed with
the number sign ("#").
 It is a form of metadata tag. Words or phrases in messages
on microblogging and social networking services may be
tagged by entering "#" before them, either as they appear
in a sentence or appended to it.
 Hashtags make it possible to group such messages, and a
search for the hashtag returns the set of messages that
contain it. A hashtag is only connected to a specific
medium and can therefore not be linked and connected to
pictures or messages from different platforms.
Wikipedia

3. What is a hashtag?
 Theme for a conversation

4. History of the hashtag
Use of the # sign in Twitter was created by Chris Messina in August 2007:
Added to the Oxford English Dictionary in June 2014
Wikipedia
First use of the term "hash tag" was in a blog post by Stowe Boyd,
"Hash Tags = Twitter Groupings,” in August 2007

5. What is the difference?
#visitdurango
@visitdurango

6. Technical specs of a hashtag
 No spaces
 Numbers and letters only
 Can be used in a sentence or following it

7. Ways to use hashtags
 Join a global conversation
 Start a local conversation
 Aside / joke
HOW CAN A BRAND USE
HASHTAGS?

8. #hashtagoverload

9. Use in advertising

10. Bashtags: #mcdstories

11. Bashtags: #mcdstories

12. Bashtags: #mcdstories

13. Bashtags: #mcdstories

14. Bashtags: #mcdstories
Last Thursday, we planned to use two different hashtags during a
promoted trend — #meetthefarmers and #mcdstories.
While #meetthefarmers was used for the majority of the day and
successful in raising awareness of the Supplier Stories campaign,
#mcdstories did not go as planned. We quickly pulled
#mcdstories and it was promoted for less than two hours.
With all social media campaigns, we include contingency plans
should the conversation not go as planned. The ability to change
midstream helped this small blip from becoming something larger.
--McDonald’s social media director Rick Wion
Hypervocal..com

15. Bashtags: #myNYPD

16. Bashtags: #myNYPD

17. Bashtags: #myNYPD

18. Twitter
An online social networking
service that enables users
to send and read short
140-character messages
Launched July 15, 2006
Wikipedia

19. History of Twitter

20. Twitter accounts
 Username & password
 Business accounts vs. personal accounts
 Verified accounts
 Verification is used to establish authenticity of identities of
key individuals and brands on Twitter.
 Can’t be initiated by the user.

21. Twitter terminology
TWEET
An update that you post to Twitter.
Noun or verb.
Visible to anyone on Twitter.
HubSpot

22. Twitter terminology
FEED /
TIMELINE
List of tweets that
constantly updates.
HubSpot

23. Twitter terminology
FOLLOWER
Someone who follows you on
Twitter.
They see your updates in
their feed.
HubSpot

24. Twitter terminology
TREND / TRENDING TOPIC
A topic being discussed across Twitter.
Noted by hashtag or keywords.
HubSpot

25. How to use Twitter
FAVORITE
Represented by a small star icon in a Tweet.
Used when users like a Tweet.
Lets the original poster know that
a user liked their Tweet.
Save the Tweet for later.
HubSpot

26. How to use Twitter
RT / RETWEET
Sharing others’ content on Twitter.
Can be exact or curated.
HubSpot

27. How to use Twitter
RT / RETWEET
Sharing others’ content on Twitter.
Can be exact or curated.
HubSpot

28. How to use Twitter
@ MENTION
Tagging someone on Twitter.
That user will be notified.
HubSpot

29. How to use Twitter
DM / DIRECT MENTION
A private message between two
Twitter users who follow each other.
HubSpot

30. How to use Twitter
MT / MODIFIED TWEET
PRT / PARTIAL RETWEET
A retweet that has been altered
to save space.
Still maintains the original message.
HubSpot

31. How to use Twitter
REPLY
Conversation back and forth between two users.
Tweet begins with
@username.
Replies can be seen
by everyone.
HubSpot

32. How to use Twitter
REPLY
HubSpot

33. How to use Twitter
REPLY
HubSpot

34. Managing Twitter
WEB VS. MOBILE

35. Managing Twitter
NOTIFICATIONS
 Notifications tab shows you
 which of your Tweets have been favorited
 the latest retweets (of your Tweets)
 Tweets directed to you (@replies and mentions)
 your new followers
 Can be found online, Twitter app, push notifications,
and web notifications.
Twitter Help Center

36. Managing Twitter
LISTS
A curated group of Twitter users.
You can create your own lists or subscribe to lists
created by others.
Viewing a list timeline will show you a stream of
Tweets from only the users on that list.
Twitter Help Center

37. Managing Twitter
MANAGEMENT TOOLS
Tweetdeck
Hootsuite / Sprout
Link shorteners

38. Instagram
An online mobile photo-sharing,
video-sharing
and social networking
service that enables its
users to take pictures
and videos, and
share them
Launched October 2010

39. Instagram accounts
 Username & password
 Business accounts vs. personal accounts
 Accounts are public by default
 Mobile access required

40. Look at this Instagram.

41. How to use Instagram
HOME / FEED
Reverse chronological listing of
all users followed

42. How to use Instagram
EXPLORE
Find new users or posts
Search by users, hashtags,
or popular

43. How to use Instagram
NOTIFICATIONS
 When a user likes or comments on
one of your photos.
 When a user @mentions you in a
comment.
 When your photo is posted to
the Popular page.
 When you are tagged in a photo.

44. How to use Instagram
PROFILE

45. Post a picture on Instagram
PHOTO
 Take a new photo or choose
existing
 Crop to square
 Apply filters & adjust settings
 Add a caption, location,
and tag people