Social Strategies for BloggersMay, 18 2013Ashley Stuart@FancyPants10
IntroductionSocial Strategies for BloggersSo many social sites, so little timeConsider….• Your bandwidth• Which social sit...
Social PuzzleSocial Strategies for Bloggers @FancyPants10
FacebookSocial Strategies for BloggersPin important postsPinned posts remains at the top of thepage and remains for 7 days...
TwitterSocial Strategies for BloggersTwitter Cards: Twitter cards attach visual media experience to your tweets. Once a fe...
TwitterSocial Strategies for BloggersTwitter Cards: Twitter cards attach visual media experience to your tweets. Once a fe...
Twitter CardsSocial Strategies for Bloggers @FancyPants10
TwitterSocial Strategies for Bloggershttps://dev.twitter.com/docs/cards@FancyPants10
PinterestSocial Strategies for BloggersPinterest Analytics:Pinterest Audience Insight = Better Content Decisions• Must hav...
Google+Social Strategies for BloggersCommunities: Join or Create a Google+ Community around your blog theme. Bycreating a ...
Quora: Promote your expertiseSocial Strategies for Bloggers @FancyPants10
Quora: Promote your expertiseSocial Strategies for BloggersQuora gives you the ability to follow specific topics so you ca...
VineSocial Strategies for BloggersVine in ActionVideo is hard…Make it EASY with Vine!Vine is an app which allows you to cr...
Paid: Determine your budget before you spendSocial Strategies for BloggersCalculate your raw ROI, then decide an acceptabl...
Automation: Give yourself a breakSocial Strategies for BloggersHootsuite: Not only a social dashboard. Integrate multiple ...
Automation: Give yourself a breakSocial Strategies for BloggersTriberr: Triberr Helps to grow your blogs readership by con...
Automation: Give yourself a breakSocial Strategies for BloggersDlvr.it: Plug in a group of RSS feeds and decide what socia...
Use search trends to drive timely contentSocial Strategies for Bloggers @FancyPants10
UseAuto SuggestTools to Expand on Content IdeasSocial Strategies for Bloggers @FancyPants10
DriveTrafficWith Social Channel specific strategies FASS Buttons Use trending hashtags when promoting Flaunt your expe...
SocialToolsSocial Strategies for BloggersSocial Mention: Receive daily email alerts for just about anything.Twitter Counte...
SocialToolsSocial Strategies for BloggersFollowerWonk: Search Twitter bios to find other bloggers to follow & engage with-...
SocialToolsSocial Strategies for BloggersSimply MeasuredOffers many free social reports including:• Twitter Follower Repor...
Building a Social Strategy What’s the point? (your objective) Who am I trying to reach? How will you reach them? Set c...
Resources Twitter Cards: https://dev.twitter.com/docs/cards Pinterest Blog Verification: https://help.pinterest.com/entr...
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Social Strategies for Bloggers

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As the number of social networks continues to grow it's important to focus your social efforts on the channels which are the best fit for your blog and your audience. Social Strategies for Bloggers will cover how to develop a solid social strategy, the best ways for optimizing the various social channels for search, and useful tools for measuring the successes of difference social vehicles.

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Social Strategies for Bloggers

  1. 1. Social Strategies for BloggersMay, 18 2013Ashley Stuart@FancyPants10
  2. 2. IntroductionSocial Strategies for BloggersSo many social sites, so little timeConsider….• Your bandwidth• Which social sites your readers spendtheir time on> Demographics can lend insight• What social channels are appropriate foryour content• What channels have the ability to deliverthe message types needed for your blog@FancyPants10
  3. 3. Social PuzzleSocial Strategies for Bloggers @FancyPants10
  4. 4. FacebookSocial Strategies for BloggersPin important postsPinned posts remains at the top of thepage and remains for 7 days.Page InsightsGain a greater understanding of howpeople are engaging with your content andobtain valuable demographic data*Keep personal page and blog pageseparate@FancyPants10
  5. 5. TwitterSocial Strategies for BloggersTwitter Cards: Twitter cards attach visual media experience to your tweets. Once a few linesof HTML is added to your blog, Tweeted links will have a “card” added to the Tweet that’s visible toFollowers.@FancyPants10
  6. 6. TwitterSocial Strategies for BloggersTwitter Cards: Twitter cards attach visual media experience to your tweets. Once a few linesof HTML is added to your blog, Tweeted links will have a “card” added to the Tweet that’s visible toFollowers.@FancyPants10
  7. 7. Twitter CardsSocial Strategies for Bloggers @FancyPants10
  8. 8. TwitterSocial Strategies for Bloggershttps://dev.twitter.com/docs/cards@FancyPants10
  9. 9. PinterestSocial Strategies for BloggersPinterest Analytics:Pinterest Audience Insight = Better Content Decisions• Must have Pinterest Business Page• Adaptation of Pinterests New Look• A Verified Website (denoted by a checkmark next to your URL on your profile page)Add SEO value to your Pins• When creating pin boards, use descriptive keyword-focused titles• In descriptions, ensure you’re including product keywords that describethe product and its features/benefits• Ensure images include a descriptive filename and alt-textVerification for bloggersREMEMBER TO…• Pin thematicallyrelevant images fromother Pinterest users• Leaving comments onother user’s pins• Using the mentionfeature• Follow other users orbrands@FancyPants10
  10. 10. Google+Social Strategies for BloggersCommunities: Join or Create a Google+ Community around your blog theme. Bycreating a community and/or creating content you’re building your expertise withothers in the industry. If an industry related Community is created, be sure that it’s anoutlet for information sharing and NOT a place where you’re pushing your blog.Use Markup in Google+ posts: *bold* _italic_Place a Google+ Badge above the fold on your blog (and make sure it’s a FASS button@FancyPants10
  11. 11. Quora: Promote your expertiseSocial Strategies for Bloggers @FancyPants10
  12. 12. Quora: Promote your expertiseSocial Strategies for BloggersQuora gives you the ability to follow specific topics so you can be on top on newquestions that are posted and answer in a timely matter.@FancyPants10
  13. 13. VineSocial Strategies for BloggersVine in ActionVideo is hard…Make it EASY with Vine!Vine is an app which allows you to create 6 secondlooping videos and share via social networks with easeVine is Great for…• How-to tutorials• Stop motion• Demonstrations• Recipes• Showcases• Interviews• Events• Sound bites• Etc, Etc, Etc…@FancyPants10
  14. 14. Paid: Determine your budget before you spendSocial Strategies for BloggersCalculate your raw ROI, then decide an acceptable ROI, a return you can live with toaccommodate marketing spendTake gain from investment (price point) - cost of investmentcost of investment@FancyPants10
  15. 15. Automation: Give yourself a breakSocial Strategies for BloggersHootsuite: Not only a social dashboard. Integrate multiple Facebook and Twitteraccounts. This is free for up to 5 accounts and only $5/month for >5. You can useHootSuite Hootlet plugin (Chrome or FireFox) which allows for AutoScheduling, optimization of delivery times, and easy link sharing.@FancyPants10
  16. 16. Automation: Give yourself a breakSocial Strategies for BloggersTriberr: Triberr Helps to grow your blogs readership by connecting with like mindedbloggers who are interested in reading and supporting each other.@FancyPants10
  17. 17. Automation: Give yourself a breakSocial Strategies for BloggersDlvr.it: Plug in a group of RSS feeds and decide what social media accounts you want themto go to. When RSS posts go live, it automatically sends them to the networks you’veselected. Best of all, it’s completely free.@FancyPants10
  18. 18. Use search trends to drive timely contentSocial Strategies for Bloggers @FancyPants10
  19. 19. UseAuto SuggestTools to Expand on Content IdeasSocial Strategies for Bloggers @FancyPants10
  20. 20. DriveTrafficWith Social Channel specific strategies FASS Buttons Use trending hashtags when promoting Flaunt your expertise Use videos to attract new users Pay for the visit Use search interest to schedule content Automate when possible Consistently engage with your audience Measure, Measure, MeasureSocial Strategies for Bloggers @FancyPants10
  21. 21. SocialToolsSocial Strategies for BloggersSocial Mention: Receive daily email alerts for just about anything.Twitter Counter: Track your twitter account growth over time. You can also compareyour growth to other people’s handles.@FancyPants10
  22. 22. SocialToolsSocial Strategies for BloggersFollowerWonk: Search Twitter bios to find other bloggers to follow & engage with-hopefully they will return the favor!@FancyPants10
  23. 23. SocialToolsSocial Strategies for BloggersSimply MeasuredOffers many free social reports including:• Twitter Follower Report• Facebook Fan Page Report• Vine Tweet Analysis• Social Traffic Report• Instagram User Report• Facebook Competitive Analysis Report• YouTube Channel Report• Tumblr Report• Linkedin Profile Analysis@FancyPants10
  24. 24. Building a Social Strategy What’s the point? (your objective) Who am I trying to reach? How will you reach them? Set communication goals Set success metrics Create a channel specific content calendarSocial Strategies for Bloggers @FancyPants10
  25. 25. Resources Twitter Cards: https://dev.twitter.com/docs/cards Pinterest Blog Verification: https://help.pinterest.com/entries/22250923-Verify-your-blog#blog_verification Quora: www.quora.com Triberr: http://triberr.com/ Dlvr.it: http://dlvr.it/ Google Trends: http://www.google.com/trends/ Ubersuggest.org: http://ubersuggest.org/ Social Mention: http://www.socialmention.com Twitter Counter: http://twittercounter.com FollowerWonk: www.followerwonk.com Simply Measured http://simplymeasured.com/free-social-media-toolsEdit This Every Time @FancyPants10

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