2. Brenno Silva was born in Rio de Janeiro,
Brazil. From the age of 8-17 his goal was to
be a professional soccer player. After
signing a contract with SL Benfica, in
Lisbon, Portugal, he decided that soccer
will always be his passion but not his
career. Since then, his focus has been on
starting a tech business.
Identity
3. Future Profession
Potential Job Titles:
• Business Owner
• Investor
Hero Archetype - strong and competent.
Courageous when taking strategic risks to
differentiate himself and stay ahead of the
competition.
Owner of a Tech Businesses
4. • Demographics: 50% each gender,
20-35 year old, knowledgeable about
digital marketing, web-design,
copywriting, video production,
programing, and pedagogical content.
• Psychographics: Hard worker,
responsible, ambitious, and can work
from home,
• Ideal Employee:
Yao (Leo) Li Studying EdTech at
University of Pennsylvania, Victoria
Magalhaes Coordinator of
merchandising (Orlando City SC)
Ideal person I’d like in my team
Target Audience
5. Goals
Short Term: (2022)
1. Finish my University degrees while continuing to research the Ed-Tech market.
2. Expand my network. Connect with 100 Full Sail and Academy of Art students on
Linked In by December, 2022.
Mid Term: (2026)
1. Move to Brazil and work for WiseUp Online, a big EdTech that specializes in
teaching English to adults.
2. Identify opportunities and open/invest in a new business.
Long Term: (2035)
1. Organically expand my platform to new markets globally, and acquire local
related businesses
2. Have over 500,000 happy customers learning on a subscription based model.
6. Skills Analysis
NOTABLE SKILLS & CURRENT PROFICIENCIES:
NOTABLE SKILLS REQUIRED IN TRADE & CURRENT PROFICIENCIES:
ADOBE PREMIER 80%
MICROSOFT OFFICE 70%
TEAM WORK 80%
ENTREPRENEURSHIP 80%
SOFTHARD
FINANCIAL ACCOUNTING 50%
FOREIGN LANGUAGE: PORTUGUESE 100%
PUBLIC SPEAKING 70%
WRITTEN COMMUNICATION SKILL 80%
SOFTHARD
7. Promise to build a platform that will help
students learn faster, with quality content,
and at an accessible price.
Promise
8. Credentials
EXPERIENCE:
• 2 years of internship at Orlando City SC where I
helped in the Sales, IT, Marketing, Broadcasting,
Security, Stadium Operations, and Game-day
operations department.
• Worked backstage as a production assistant in a
corporate event hosting 4,000 people in São Paulo
named PowerHouse 2019
EDUCATION:
• Entertainment Business B.S. Full Sail University
(Exp. 2021)
• Fine Arts A.A. Academy of Art University (Exp. 2022)
9. Competition
Tobias Stripling
Experience:
• Teen Program Director at the Boys and
Girls Club
• Creative Director at Shark Bait
photography
Education:
• Entertainment Business M.S. Full Sail University
(Exp. 2021)
• Liberal Studies B.A. Fort Valley State University
Skills and Proficiencies:
• Teaching
• Education
• Management
Brenno Silva
Overall Online Presence:
• 31 connections on LinkedIn
Experience:
• 2 years of internship at Orlando City SC
where I helped in the Sales, IT, Marketing,
Broadcasting, Security, Stadium
Operations, and Game-day operations
department.
• Worked backstage as a production
assistant in a corporate event hosting
4,000 people in São Paulo named
PowerHouse 2019e:
Education:
• Entertainment Business B.S. Full Sail University (Exp.
2021)
• Fine Arts A.A. Academy of Art University (Exp. 2022)
Skills and Proficiencies:
• Entrepreneurship
• Teamwork
• Leadership
Overall Online Presence:
• Doesn’t not try to be known, has a private Instagram with
9,000 followers.
10. Competition
Simon via
Experience:
• Vice President of his DECA chapter at Full Sail
University
• Intern for 4 months at Cox Media group Orlando
Education:
• Entertainment Business B.S. Full Sail University
(Exp. 2021)
Skills and Proficiencies:
• Presentation skills
• Communication skills
• Critical thinking skills
• Leadership skills
Brenno Silva
Overall Online Presence:
• 500+ LinkedIn connections
Experience:
• 2 years of internship at Orlando City SC
where I helped in the Sales, IT, Marketing,
Broadcasting, Security, Stadium
Operations, and Game-day operations
department.
• Worked backstage as a production
assistant in a corporate event hosting
4,000 people in São Paulo named
PowerHouse 2019e:
Education:
• Entertainment Business B.S. Full Sail University (Exp.
2021)
• Fine Arts A.A. Academy of Art University (Exp. 2022)
Skills and Proficiencies:
• Entrepreneurship
• Teamwork
• Leadership
Overall Online Presence:
• Doesn’t not try to be known, has a private Instagram with
9,000 followers.
11. Brand Position
When I was 11, my friends from soccer occasionally called
me “The Magician” when I entered a flow state which
usually led to us winning our games. My friends don’t call
me that nickname anymore, but I’ll always try to recreate
that positive and winning environment of when they did.
Brenno “THE MAGICIAN” Silva
12. Networking & Marketing
INDUSTRY EVENTS & ORGANIZATIONS
• NextWaveSTEM Webinar on how to Bring AI to Students - Online - September 8,
2020
• DECODE 2020 Conference - Online - October 1 - 2, 2020
• HighEdWed 2020 Annual Conference - Online - October 19 - 20, 2020
DIGITAL MARKETING
• Primary Content: Instagram and LinkedIn. Update my followers on my journey and
what I learn without asking for anything in return.
• Primary Tools: Talk to people through social circle and business events. If we have
things in common, connect online- Instagram and Linked In.
• Website: My Full Sail digital portfolio site offers value by telling my story and what
I’ve learned throughout the way while familiarizing potential investors with my
personal brand. (www.FSBizSite.com/BADinizDaSilva)
13. Professional Development
MENTOR
• CONTINUE TO BE MENTORED BY FLAVIO AUGUSTO, WISE UP,
MEUSUCESSO.COM, @POWERHOUSE, @GERACAODEVALOR,
MAJORITY OWNER OF ORLANDO CITY SC, MLS BOARD OF
GOVERNORS MEMBER, AND PRESIDENT OF WISER EDUCATION
FORMAL EDUCATION
• COMPLETE MY ENTERTAINMENT BUSINESS B.S. FULL SAIL
UNIVERSITY (EXP. 2021)
• COMPLETE MY FINE ARTS A.A. ACADEMY OF ART UNIVERSITY
(EXP. 2022)
TECHNICAL SKILLS
• TAKE FINANCIAL ACCOUNTING COURSES ON LYNDA.COM AND
OTHER SITES AND RELATED BOOKS.
SOFT SKILLS
• KEEP MYSELF UPDATED BY SIGNING UP TO TECH BUSINESS
MAGAZINES LIKE BIZTECH AND WIRED.
14. Brenno Silva
It’s no secret that everyone is connected online nowadays. With
this much scalability and less localization of content needed,
there’s a lot of room for innovation in the EdTech market. And, it’s
also no secret the conventional education needs an update. All the
stars are aligning, for a subscription based, equity focussed EdTech
company to add value into students lives while being affordable.
15. References
Li, Y. (2020). Yao Li LinkedIn Profile. Retrieved August 23, 2020, from https://www.linkedin.com/in/yao-leo-li/
Magalhaes, V. (2020) Victoria Magalhaes LinkedIn Profile. Retrieved August 23, 2020, from https://www.linkedin.com/in/victoria-
magalhaes-9a6a8a142/
ONETOnLine.org (2020) Summary Report for:11-2021.00 - Marketing Managers. Retrieved August 23, 2020, from https://
www.onetonline.org/link/summary/11-2021.00
ONETOnLine.org (2020) Summary Report for: 13-2051.00 - Financial Analysts. Retrieved August 23, 2020, from https://
www.onetonline.org/link/summary/13-2051.00
EdSurge (2020) Featured Events Retrieved August 23, 2020, from https://www.edsurge.com/e
Stripling, T (2020) Tobias Stripling LinkedIn Profile. Retrieved August 23, 2020, from https://www.linkedin.com/in/tobiasstripling92/
Via, S (2020) Simon Via LinkedIn Profile. Retrived August 23, 2020, from https://www.linkedin.com/in/simon-via/
