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Marketing Presentation - Ron Murray and Alan Crooks


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How we get homes sold - Marketing Presentation for Ron Murray and Alan Crooks at Remax Estate Properties.

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Marketing Presentation - Ron Murray and Alan Crooks

  1. 1. Listing and Selling the Finest Homes in the Inland Empire Pat and Ron Murray & Alan Crooks "Specializing in SOLD" 1
  2. 2. About Our Company RE/MAX Estate Properties is the largest and highest ranked RE/MAX franchise in the United States of America  RE/MAX Estate Properties in 2012 was ranked #2 of all RE/MAX Offices in the world by RE/MAX International  These numbers are based on transaction sides and total sales volume  "Specializing in SOLD" 2
  3. 3. About Us In the last 5 years, no one in our company has sold more homes than we have  We have been ranked #1 or #2 in our company every year since 2008  This is done by having a proven system in place that gets results by utilizing a marketing plan with a predictable and duplicable outcome  "Specializing in SOLD" 3
  4. 4. What is that proven system?      To provide unrivaled services and performance To be great communicators with our clients To come through on our promises To get the best terms and the most money under current market conditions for our clients To achieve goals in a quick and timely manner To get you SOLD "Specializing in SOLD" 4
  5. 5. Extensive Networking  You Buyers The Murray Team Lenders Agents   You will be part of a large marketing network Your home will have significant more exposure compared to your typical agent You will see results! "Specializing in SOLD" 5
  6. 6. Meeting the Needs of our Clients  Your home will be exposed to buyers not just in the immediate area, but throughout Riverside, San Bernardino, Orange and Los Angeles Counties Pat and Ron Murray & Alan Crooks Palos Verdes and South Bay Tricia Cerda   Our multiple office locations help us produce interest over a large geographical area By having a team with 5 other real estate professionals, we are able to separate certain tasks allowing us to focus in detail on the marketing and sale of your home San Bernardino County Chris Murray and Andrea McKeown Riverside County "Specializing in SOLD" 6
  7. 7. Our Results      2013 Over 100 Sales 2012 208 Sales 2012 Average Selling Price of 101.3% of initial list price Average selling time under 21.3 days Our past clients are happy to recommend our services to you "Specializing in SOLD" 7
  8. 8. Key Benefits  We have an understanding of current market conditions. By selling on average 1 home every business day, we see market changes at a quicker rate than your typical agent. As a result, we can make appropriate changes in our marketing and procedures before most agents are aware that these changes need to be made.  We understand the buyer and agent psychology during the purchase of your home. We will be able to understand what they are thinking, what they are wanting to achieve and what we can do to help them get to that point with your home. All of this while getting you what you need, in the time you need. "Specializing in SOLD" 8
  9. 9. What is Happening to the Market? The real estate market has gone in a direction which has never before been experienced in Southern California. Inventory lately has remained stable due to moratoriums and government intervention to hinder the foreclosure process; the market is still flooded with a very high amount of REO and Short Sale inventory. As a result, buyers have many choices and it is more important to make sure no possible buyers are lost. Many investors are deciding to purchase homes at auction instead of traditional methods. "Specializing in SOLD" 9
  10. 10. Interest rates are going up "Specializing in SOLD" 10
  11. 11. What does this mean? It means the market is in a state of limbo but appears as if it could be heading towards another decline. Depending on what happens with the foreclosure inventory, prices might be in line for another dip. If interest rates continue to go up, many buyers will again be pushed out of the market also causing prices to drop. "Specializing in SOLD" 11
  12. 12. How do we Overcome This?            High End Advertising Market Knowledge Adjust to market conditions Be REALISTIC and price CORRECTLY Hire the RIGHT agent Exposure Marketing through the Internet Multiple websites All listings marketed to hundreds of real estate websites Assuring you of great results everywhere "Specializing in SOLD" 12
  13. 13. Advertising            Phone App: Peninsula Homes Full page Internet Ads Yahoo Real Estate 500+ Multiple Websites Signs Newsletter "Specializing in SOLD" 13
  14. 14. Importance of Internet Home Search HOME BUYERS AND SELLERS - 2011 ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO SEARCH FOR THEIR HOME • Almost 90% of home buyers and sellers use the internet to search for their home1 • Reach the widest audience of potential buyers • More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date "Specializing in SOLD" 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 14
  15. 15. ® Facts That Matter • Visitors on stay longer than on other comparable sites. They take another look at a property and really comb through the details. • Visitors on also come back more often than on any other comparable site. Most Viewed ® ® Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased. comScore, Media Metrix, Key Measures Report, October 2011 for® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages.® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%. 17
  16. 16. REALTOR.COM The #1 Source for Buyers to Find YOUR Home       The best known multiple listing source on the internet We are featured agents All of our homes are “Showcase Homes” Full pages with multiple photos and full descriptions Printable flyers and E-mail campaigns Our listings get high exposure "Specializing in SOLD" 16
  17. 17. Because has millions of listings… ® I will make yours stand out 19
  18. 18. SEE THE DIFFERENCE below is a typical ad •No Agent Contact Information •No Custom Home Description •No Computer Description •One Photo •Poor Ad Placement •Less Website View •Not Buyer Friendly "Specializing in SOLD" 18
  19. 19. • I can make your home the first one buyers see • Triple the number of buyers who see your home • Exclusive position gets your home seen before all others Screen shots represent site as of publication date. Site subject to change without29 notice.
  20. 20. SEE THE DIFFERENCE below is OUR ad •Scrolling Custom Text •Multiple Photos •Listing Agent Name •Direct Agent Contact Info •Custom Home Description •Detailed Home Information •Detailed Computer Generated Text •Better Ad Placement •More Website Hits •Very Buyer Friendly "Specializing in SOLD" 20
  21. 21. Which would you rather have? "Specializing in SOLD" 21
  22. 22. App or our own phone App: Peninsula Homes Mobile Marketing Plan • Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who are searching in this neighborhood can find ® me through mobile marketing. 20
  23. 23. Best of All Worlds BUYERS SEARCH OUR LOCAL WEB SITE BUYERS WHO ARE JUST ON REALTOR.COM® I market to buyers AND agents who are on our site PLUS buyers who have not yet picked a broker. PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region. 16
  24. 24. Online Listing Performance Report® tracking report shows how many buyers are looking at your home. 33
  25. 25. Locally, regionally, nationally and internationally • Move-up buyers • First time homeowners • Local buyers • Relocation buyers • Investors • Foreign buyers 28
  26. 26. Online Marketing Advantage Showcase Listing Enhancements I will enhance your listings on the top websites, including®, with the features buyers want most Featured Homes™ Your home will have premium positioning on the most viewed real estate site,1® Facebook® Application I will display your property on my social media sites such as Facebook® and Twitter™ Mobile Reach Your property will appear on the® mobile apps so mobile consumers can find your home 1 comScore, Media Metrix October 2011 24 ©2011® All rights reserved. rdc_listing presentation_Combined_120611
  27. 27. High End Marketing    With 24 years of experience starting in Palos Verdes, we bring our upscale homes experience to you Our properties are marketed locally and to the LA market, San Diego Market, Orange County, Nationally & Internationally for the best exposure you can have Results you can count on SOLD! SOLD! SOLD! "Specializing in SOLD" 27
  28. 28. Career Awards and Achievements             RE/MAX Lifetime Achievement RE/MAX Hall of Fame RE/MAX Diamond Award 2009 RE/MAX Chairman Award 2008,2010 RE/MAX Platinum Award 2004,2005,2006,2011,2012 RE/MAX 100% Club 2007 208 Sales in 2012 174 Sales in 2011 268 Sales in 2010 478 Sales in 2009 312 Sales in 2008 #2 Team in San Bernardino/Riverside Metro Area* *Wall Street Journal’s REAL Trends Best Real Estate Agents in the United States - 2013         #1 Team RE/MAX Estate Properties 2009,2010 #2 Team RE/MAX Estate Properties 2008,2011,2012 #3 Team RE/MAX Estate Properties 2004,2005,2006,2007 Most Transactions Single Year RE/MAX Estate Properties 2002-2008 RE/MAX California/Hawaii Region: #7 Team 2009, #10 Team 2010, #36 Team 2011, #37 Team 2012 RE/MAX United States: #37 Team 2009, #50 Team 2010 RE/MAX World Rankings: #76 Team 2009, #108 Team 2010 SOLD! SOLD! SOLD! "Specializing in SOLD" 28
  29. 29. The Next Move is Up to YOU!  Thank you for taking the time to view our marketing plan  Thank you! Pat & Ron and Alan. The Murray Team 310-378-2240   "Specializing in SOLD" 29