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Seller Services Presentation By Terry Frewen


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This is a presentation of our Coldwell Banker Action Plan

Published in: Business, Real Estate
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Seller Services Presentation By Terry Frewen

  1. 1. Coldwell Banker® Listing Presentation©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
  2. 2. We Never Stop Moving
  3. 3. Legacy and Network  Global presence; in 49 countries and 3,300 offices worldwide  Over 100 years of real estate experience  $169 billion in sales volume globally in 2009  generates over 730,000 consumer inquiries per month
  4. 4. VALUE STATEMENTWorking with me and Coldwell Banker Frewen Realty, will give you the benefit of working with a company dedicated to honesty, exceptional service and customer satisfaction for over 100 years. Coldwell Banker Frewen Realty has been serving Portland and The Greater Lansing Area for over 30 years.The tools and systems of our brand will provide you with the kind of information and knowledge that will make the purchase/sale of your home as stress free as possible.Our local office with over 9 sales associates, carries on that Coldwell Banker tradition and participates in over 28% of all transactions in our local community. That combined with my 16+ years of experience in real estate will benefit you as I share my knowledge and expertise representing you as your agent in the purchase or sale of your home FOR LIFE!
  5. 5. An Innovation Leader Use a multi-screen approach to reach the new generation of buyers:  The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone allowing search for home values.  The first to have listings on GPS  Offers iPhone and Android apps that uses GPS technology to search for recently sold homes and homes for sale in their area or users can initiate a search A listing distribution strategy:  Delivers listings to sites such as Google, Yahoo! Real Estate & more
  6. 6. An Innovation Leader Coldwell Banker On Location is the first dedicated video real estate channel on YouTube  Video topics include:  Agent videos  Office videos  Video listings  Community videos  Smart tips and news related videos  Allows buyers to search for videos via a map  First to use dynamic IP lookup on the channel
  7. 7. About Coldwell Banker Frewen Realty
  8. 8. Coldwell Banker Frewen RealtyCompany Stats Business Philosophy Provide the highest level of  6 Sales Associates professionalism to our clients in order for them to achieve the American dream of  Established in Portland in 1978 home ownership  Coldwell Banker Franchise since 1994 Local Real Estate Statistics  All agents participate in the Coldwell Banker Lead Router System, and  Portlands Favorite Real Estate the showcase listing Company 2006, 2007, 2008, 2009, program. 2010, 2011  High level of Community Involvement  Locally owned & Operated
  9. 9. About Terry FrewenAs your agent, I will put all my experience,local market knowledge, and the resources ofColdwell Banker to work for you.  GRI, Graduate Realtor Institute  Bachelors Degree, Ferris State University  Residential,Commercial,New Construciton  Portland’s Favorite Realtor 2006-2011  Director Greater Lansing Association of Realtors 2008, 2009,2010,2011  Chair person ICEA 2012, Trustee-Ionia County Land Bank  2008,2009,2010 GLAR Circle of Excellence award  96,00-Director of the Year- Portland Area Chamber of Commerce
  10. 10. Marketing Your PropertyA Personalized Plan
  11. 11. Information Sources Used in Home Search Source: The 2009 National Association of Realtors® Profile of Home Buyers and Sellers.
  12. 12. Leverage the Power of the Internet  Over 30 million visits in 2009  Average visitors spends more than 9 minutes on the site Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more Multiple Listing Service (MLS) Our local Web site:
  13. 13. Rapid Response  When homebuyers inquire about your home, they want a rapid response  Our proprietary lead management tool lets me and my team answer every lead quickly and professionally  leads convert at a higher rate than all other leads, including affiliate websites, Trulia, Realtor,com and Zillow 1. Track leads 2. Agent is notified by 3. Statistically, the firstautomatically from the cell phone within to the customer has Web, phone calls minutes of inquiry. the best chance to and walk-ins. close the sale.
  14. 14. Getting StartedYour home will be added to:  Our MLS database Lansing/Grand Rapids/SWMRIC   coldwellbankerfrewenrealty.comWe will execute upon the following:  Develop a custom plan to enhance property attributes  Multiple pictures  Promote at a Coldwell Banker office meeting  Steaming video of the home online
  15. 15. Property Enhancement and Marketing Activities Develop a custom plan to enhance your properties appearance I will conduct the following marketing activities:  Create a professional listing flyer and agent packet  Send out “Just Listed” postcards to area residents  Place your listing on my Facebook page  Create a Video Tour of your home and place on the interenet  Place multiple photos on over 20 websites on the internet
  16. 16. The Sales ProcessThe right agent makes it simple
  17. 17. The Steps to Selling a Home Start Sign guarantee Implement a Prepare your Get showings Evaluate your Determine time Show to potential Set the right price and disclosure personalized property feedback and Receive offers needs frame buyers forms marketing plan “For Sale” make adjustment Assemble all Assist with Assist with Final Assist with title Begin Closingdocuments and inspection mortgage Sign Contacts Accept Offer Negotiate Offers walk-through process process attend closing process processProceed checksdelivered to you Property sold
  18. 18. What it takes to sell your home Pricing Avoiding inconvenience Promotion on the Internet Broker’s qualifications Negotiation strategy Marketing and advertising Open houses Closing costs and net proceeds Financing options Staying informed on market Time on marketHandling the details Home enhancement recommendations Post-sale follow up Buyer’s financial qualifications
  19. 19. Local Market Data and ConditionsCompetitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations
  20. 20. Setting the Right PricePriced right and ready to show opens If The Asking Price Is: The Property Appeals To:your home to a great number ofpotential buyers 15% Over Market Value 10% Of The Market  Hit the market as a hot property. Priced right, more buyers will be interested 10% Over Market Value 30% Of The Market  Mortgages are based on fair market value, priced competitively equals more potential buyers Fair Market Value 60% Of The Market 10% Under Market Value 75% Of The Market
  21. 21. Thank YouI am looking forward to working with you to get your home sold for the best price with the leastinconvience to you.