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Opal Avenue Llc Powerpoint

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REAL ESTATE MEETS INTERIOR DESIGN WHAT WE NOW KNOW AS HOME STAGING! -___-

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Opal Avenue Llc Powerpoint

  1. 1. Opal Avenue Real Estate and Design Group™
  2. 2. Mission Statement <ul><li>We provide personalized real estate and design services for customers who desire luxury. Making your home your precious gem is at the heart of everything we do. </li></ul>
  3. 3. Business Concept <ul><li>Luxury realtor with integrated design services </li></ul><ul><li>Web based solution to understand our clients style </li></ul><ul><li>Certified designers create gem of a home </li></ul><ul><li>Interior designers have a complete web solution </li></ul>Win! Win! Win!
  4. 4. Our Team <ul><li>President – Chomell Castillo </li></ul><ul><li>VP Operations – Jessica Garcilazo </li></ul><ul><ul><li>Realtor and Design Operations </li></ul></ul><ul><li>VP Marketing & Advertising – Ashley Williams </li></ul><ul><li>VP of Technology & Finance – Tony Cai </li></ul><ul><li>Industry Consultants </li></ul><ul><ul><li>Cathy Blau – VP, The Corcoran Group Real Estate </li></ul></ul><ul><ul><li>Tripp Mills – Senior Associate Broker, The Corcoran Group </li></ul></ul><ul><ul><li>Elaine Dean – Managing Director, The Corcoran Group </li></ul></ul><ul><ul><li>Shane Reilly – President and CEO, Shane Reilly Inc. </li></ul></ul>
  5. 5. Goals & Objectives <ul><li>Become profitable on April of Year 1 </li></ul><ul><li>25 Senior Realtors start of Year 1 </li></ul><ul><ul><li>Hiring a Selling Director </li></ul></ul><ul><li>40 designer hosted sites end of Year 1 </li></ul><ul><ul><li>Bring on a few top designers as loss leaders </li></ul></ul><ul><li>75 luxury homes sold in Year 1 </li></ul><ul><li>191 luxury homes sold in Year 2 </li></ul><ul><li>275 luxury homes sold in Year 3 </li></ul>
  6. 6. Market Analysis <ul><li>NYC Real Estate and Design Market </li></ul><ul><ul><li>New York boasts a $488.8 billion economy! </li></ul></ul><ul><ul><li>Year-end bonuses drive luxury real estate! </li></ul></ul><ul><ul><ul><li>$21 billion in bonuses for 2005! </li></ul></ul></ul><ul><ul><li>9 out of 10 buyers can not picture an empty space </li></ul></ul><ul><ul><li>> 20% of purchase price is spent on design </li></ul></ul><ul><li>Our Target Customer </li></ul><ul><ul><li>Style focused buyers with incomes over $1M/year </li></ul></ul><ul><ul><li>Purchasing $3M properties and up </li></ul></ul>
  7. 7. SWOT ANALYSIS
  8. 8. Marketing Plan <ul><li>Opal Avenue Brand </li></ul><ul><ul><li>Major campaigns and Style Showcases in the New York Times, Forbes, WSJ, and Luxury publications </li></ul></ul><ul><ul><li>Sponsorship of Non-Profit Organizations and their Benefits </li></ul></ul><ul><ul><li>Some advertising in top design magazines, trade shows, show house - Kips Bay Show House, Hampton Show House </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><li>Property Listings </li></ul><ul><ul><li>New York Times Real Estate Listings </li></ul></ul><ul><ul><li>Our Web Site </li></ul></ul><ul><ul><li>Multiple Listing Services </li></ul></ul><ul><ul><li>Showcase properties in luxury magazine and television venues </li></ul></ul>
  9. 9. The Solution
  10. 10. My Opal Style
  11. 11. My Opal List & Walk-Thru
  12. 12. Designer Tools
  13. 13. Financial Plan <ul><li>Income Categories – Year 1 </li></ul><ul><li>Expense Categories – Year 1 </li></ul>
  14. 14. Financial Plan <ul><li>Income & Expenses </li></ul><ul><li>Year 1 </li></ul><ul><li>Income & Expenses </li></ul><ul><li>Year 2 </li></ul>
  15. 15. <ul><li>Expand Geography </li></ul><ul><li>Domestic </li></ul><ul><ul><ul><li>East Coast: Florida </li></ul></ul></ul><ul><ul><ul><li>West Coast: Los Angeles, Las Vegas, Aspen </li></ul></ul></ul><ul><li>International </li></ul><ul><ul><ul><li>London, Britain </li></ul></ul></ul><ul><ul><ul><li>Barcelona, Spain </li></ul></ul></ul><ul><ul><ul><li>Monaco </li></ul></ul></ul><ul><li>Increase Real Estate Sales </li></ul><ul><li>Grow Interior Designer Network </li></ul>Future Growth
  16. 16. In Closing <ul><li>Luxury & Design Integration provides a competitive edge! </li></ul><ul><li>Our team is supported by the leaders in the industry! </li></ul><ul><li>We provide core value to luxury buyers & designers! </li></ul><ul><li>We have an excellent plan you should invest in! </li></ul>
  17. 17. Questions & Answers

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