2013 Listing Brochure


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  • Coldwell Banker boasts the highest sales volume of any national real estate franchise. This graph compares Coldwell Banker to three other well known Real Estate Franchise companies. The left side shows Sales Volume in Billions of dollars. The bottom shows the names of the companies. Notice that Coldwell Banker is 92 percent higher than the next closest company (Prudential).
  • 2013 Listing Brochure

    1. 1. 2013 Listing Brochureby Jeff Edmisten and Ruthie Buck
    2. 2. If we could give The Edmisten/Buck Team an award, itwould say, “Through your sincerity, hard work anddedication towards your work you have proven that youare the TOP Realtors in the Fredericksburg area.”Thank you for taking the time to sell our home. Wewere most impressed by the personal attention given tous.Marty and Shawn JonesSpotsylvania, Virginia
    4. 4. Jeff Edmisten & Ruthie BuckWe want to thank you for taking a few minutesto review this brochure. We appreciate theopportunity to earn your business, and realizethat selecting a REALTOR to sell your home isa very important decision.Our mission is help homeowners sell theirhome FOR ALL IT’S WORTH! That is the waywe embrace every day and every client, with awillingness to fight to protect every dollar ofour client’s investment.Our promise to you is that we will provide anuncompromising commitment toexceptional personal service.
    5. 5. Local ExpertiseWhen it is condensed down to the most essential elements, realestate sales is a local issue. True, the national economy has animpact. But the local economy, the local real estate market, and theexpertise of local real estate agents is what is most critical to youduring the sale of your home.We highly recommend that as your seek out the REALTOR whom youwill hire to sell your home, that you ask them to demonstrate theirknowledge of the local real estate market. If they cannot, I wouldsuggest they are not the agent for you.
    6. 6. Local ExpertiseSounds simple right? Wouldn’t any real estate agent be able todemonstrate their knowledge of the local market? You might besurprised. Ask that they show you real data that reflects the localmarket as a whole, and in each relevant element of the market.That is exactly what we will demonstrate to you when we have theopportunity to meet with you to discuss the sale of your home.
    8. 8. • Global presence: 49 countries/3,300 offices• Over 100 years of real estate experience• $169 billion in sales volume globally in 2009
    9. 9. Real Trends Top 500 Report*(in Billions)*According to the 2012 REAL Trends Top 500 report among brokers with greater than 500 closed sales.$119B$62B$52B $49B$119B$62B$52B $49B
    10. 10. 9 Offices/Divisions ToServe You!• Stafford• Prince William• Spotsylvania• Massaponax• Locust Grove• King George• Fredericksburg / Commercial• Relocation• Property Management• #1 Coldwell Banker Affiliate in Virginia• Coldwell Banker Chairmans Circle• Cartus Platinum Award• Founded in 1982• 175 Associates
    11. 11. The reach of our global network can help make yourmove seamless. We have nine offices/divisions to assistyou in a move across the Northern Virginia region.Moving farther away? No problem! We are part of theCartus Relocation Network. That means if your move istaking you across the state, the country or the world…you are in good hands with our global network of realestate professionals.Coldwell Banker Elite is one of the very few companiesthat demonstrates the necessary excellence inrelocation services to consistently win the CartusPlatinum Award.
    13. 13. Ready. Set. Go.There are a lot of elements that go into preparing to enter themarket and in maintaining your home in “show shape.” Ourmission is to help every client sell their home FOR ALL IT’S WORTH!We will show you exactly what steps you need to take to help usaccomplish this goal. A little work now can mean thousands ofdollars more in your pocket at the closing table.
    14. 14. Important preparation items…• De-Clutter• Organize• Clean• Brighten• Maintain the exterior• Make repairs• Manage pets• Disclose material defectsDon’t worry. We will advise you on whatneeds to be done to prepare for the market
    15. 15. ©2010 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office IsIndependently Owned And Operated.MarketingYour Property
    16. 16. Source: The 2012 National Association of Realtors® Profile of Home Buyers and Sellers.Information Sources Used in the Home Search(% of Home Buyers)How do buyers findthe homes they buy?
    17. 17. Marketing Your Property Online
    18. 18. The standard way that many agents use ofmarketing your home online is to put yourhome on the MLS and whatever websites itautomatically goes to from there. Then theyhope to get a buyer to show the home to!A much better way is to create a buyer leadgeneration platform around your listing toliterally drive hundreds of interested buyersfor your home to us.The MORE buyer leads we generate for yourhome, the more buyers we talk to and showyour property to!
    19. 19. Leveraging the internetWe integrate your listing into the strongest Real Estate website network including…
    20. 20. Because of our relationship withMRIS, ListHub, Coldwell Bankerand other partners, outside of IDX,we estimate that our listings aredistributed to 600 real estatewebsites and aggregators,including Realtor.com, Zillow.com,Trulia.com and many, many more.Additionally we work to ensure thatinformation and the propertydescriptions are enhanced to reachmaximize search engineoptimization.
    21. 21. The result of leveraging technology is that ourInternet marketing reaches over 90% of buyers every day
    22. 22. Virtual Tours arefavorites for buyers!Our Virtual Tourscapture more buyersfor your home!
    23. 23. YouTube.com is a powerful way to tell a home’sstory and let people get to know the home fromthe inside out. We’ve created a brandedYouTube channel to host our listingsonline. These videos will be posted with agentand company branding and link in back to thelisting’s website.
    24. 24. Craigslist.com is a welltrafficked onlineresource. We create aposting for your listingthat is visuallystimulating and will getthe attention of buyerslooking online. Thisposting acts like aninteractive website onthe Craigslist platform.
    25. 25. Our listing distributionsystem will alsocreate a single listingwebsite specificallyfor your property, withinteractive links tovarious resourcesabout the listing.
    26. 26. QR codes are a great way toget mobile device users tocheck out your site. Ourmarketing venues are mobileready. The National Associationof REALTORS® reports that63% of buyers use mobiledevices when searching forhomes. Don’t forget todownload our Coldwell BankerElite Mobile AppText "KP9" to 87778 to get theColdwell Banker Elite Home andLifestyle App. This is anAWESOME way to searchhomes for sale from you mobiledevice. Share it with yourfriends. Coldwell Banker Elite Home and Lifestyle App
    27. 27. To take our efforts evenfurther, we enhance ourlistings on a ColdwellBanker Elite WordPressBlog.Google loves indexingWordPress blogs andwe utilize this method tohelp the property getfound online and to alsoprovide the buyer withmore resources oncethey’ve found the listinginformation.
    28. 28. Since Google loves indexingblogs and it is a proven fact thatthis method creates heavyexposure to our listings, we alsoplace our listings on ourpersonal blogs…• FredericksburgRealEstateBlog.com• FredericksburgRealEstateBlog.org• Realtown.com
    29. 29. Realtor.com was one of the first online listing distributionwebsites and sports a tremendous number of daily buyerviews. We leverage the power of Realtor.com with every listingbeing an upgraded, premium listing on their system. Theupgraded listings really set our listings apart from thecompetition.According to Realtor.com: REALTOR.com® is real estate’s mostviewed site with real estate’s most accurate database of homesfor sale available anywhere.
    30. 30. Zillow.com is one of mostbuyer’s favorite sites tovisit. We are a proud Premierpartner with Zillow and wehave had great success withengaging consumers on theirplatform.We have setup a partnershipwith Zillow that allows for arapid response to buyers andtremendous exposure for ourseller’s listings
    31. 31. Social MediaA lot of agents “say” theymarket homes via socialmedia. We LEVERAGESocial Media!Not only do we post yourlistings to Facebook,Twitter & YouTube, but wePROMOTE your listingthrough paid Facebookadvertising and readercontests!
    32. 32. Even though the vastmajority of buyersuse the Internet tofind their next homeWe try to leave nostone unturned.We get your homeExposure in The FreeLance Star’s RealEstate Showcase
    33. 33. Elite Talking HouseOur Elite Talking House sign inyour yard gives buyers instantaccess to information about yourhome!
    34. 34. A Brief Overview of Jeff and Ruthie’s Marketing PlanConductHome AuditPost Video toYouTube &OnLocationDevelopPricing StrategyPost VideoAcross SocialMedia OutletsInstall ColdwellBanker Elite SignShowcaselisting onREALTOR.COMProfessionalPhotographer/VideographerShowcaselisting on ZillowPost ComingSoon PromosListing is pushedout to 100+ WebPartnersShare PropertyInfo with allCompanyAgentsCreateProfessionalProperty FlyerPost Property inMLS SystemHold OpenHouses asAppropriatePost Just ListedBlog & SocialMedia ArticlesObtain andshare feedbackfrom showingsSchedule andmanageshowingsEvaluate yourneeds & goalsMarketAnalysisSchedule PrintAdvertising inShowcasePropertysold
    35. 35. All of that marketing means that we sell a LOT of homes!
    36. 36. Rapid Response Our lead management system notifiesus immediately When homebuyers inquire about yourhouse, they want a rapid responseBut all of that marketing is wasted if the buyersare not managed properly…
    37. 37. Track leadsautomaticallyWe are notified viamobile within minutesof inquiryWe respond andschedule meetingsand showings with thepotential buyers
    39. 39. A price that’s too high may keep buyers andother real estate agents away because theydon’t want to waste their time. To set the“right” price, you and a knowledgeableREALTOR® need to review current marketconditions, the competition, and the conditionof your home.
    40. 40. Setting the Right PriceThe Property Appeals To:15% Over Market Value10% Over Market ValueFair Market Value75% Of The MarketIf The Asking Price Is:10% Of The Market30% Of The Market60% Of The Market10% Under Market Value
    41. 41. Before we move on too quickly here though,pay close attention to what we said earlier…Toset the “right” price, you and a knowledgeableREALTOR® need to review current marketconditions, the competition, and the conditionof your home.
    42. 42. Most agents only pay critical attention to one ofthose items… the competition. They may pay asmall degree of attention to the condition ofthe property. But virtually NONE pay attentionto the current market conditions and know howto apply that information to your pricingstrategy.
    43. 43. Most agents do NOT monitor and evaluate hyperlocal market statistics on their own. They relyon other entities to feed them data. That datamost often is NOT local, and often meansnothing to you about your home and yourpricing strategy.
    44. 44. We constantly monitor the local and hyper localmarket conditions AND we can educate you onwhat this means to your timing and pricingstrategy. No more guessing at setting your price!
    45. 45. A Few More Words from Some ofOur Previous Clients
    46. 46. Having a personal and professional history with Ruthie Buck foryears, prompted us to not blink an eye when it came to looking forrepresentation to sell our house. The team of Jeff Edmisten andRuthie Buck are heart felt, personable, professional and continue toshow their clients the "above and beyond" service that is expected inreal estate transactions (which are trying at times). I could andwould go forward with recommendations for this team and would notever hesitate to contact them first when services are needed. Kudosto you both!Leigh UithovenSpotsylvania, Virginia
    47. 47. A friend recommended Jeff to me as we searched for a home in Virginia while still living inCalifornia. Jeff did all of the legwork for us as we house hunted from across the country. Heresponded immediately to questions, was very thorough in his responses, and demonstratedrespect for our needs and wants in a home.When we fell in love with a house that we saw online, Jeff went to the house the very nextmorning to check it out for us. Jeff felt that the house was going to sell very quickly, so we took avery big risk and put a bid on it without actually seeing it. While some thought we were crazy, wehad enough faith in Jeff’s assessment of the house and the market to trust his judgment.He ended up being exactly right. There were multiple offers on the house within days, and Jeffwent to bat for us when it came down to one other offer vs. ours. We had given up hope, but Jeffpushed the sellers and their agent, and they ended up accepting our offer.I am writing this recommendation from the home that we are in thanks in large part to Jeff andRuthie. I cannot recommend them highly enough. Their hard work, knowledge, expertise, courtesy,and respect for their clients and their needs is invaluable to anyone wishing to buy or sell a home.Kerry McSheaStafford, Virginia
    48. 48. Jeff is definitely a "fire and forget" Real Estate Agent, just give himthe target market that you are after, whether buying or selling, andhe will take care of the rest. Good person to know in the Real Estatebusiness!Raul ClaudioFredericksburg, Virginia
    49. 49. THANK YOU FOR THEOPPORTUNITY TO HELPJeff Edmisten & Ruthie BuckColdwell Banker Elite990 Bragg Rd.Fredericksburg, VA 22407(540) 538-7222 Jeff cell(540) 455-8374 Ruthie celljedmisten@cbeva.com Jeff emailrbuck@cbeva.com Ruthie email
    50. 50. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office isIndependently Owned and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying withany consumer disclosure laws or regulations.