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How to Apply Social Media
Skills to Learning

WEBINAR

brought to you by:
4,000+ Courses. 25 Topic Areas. Unlimited Access.
a.

POLL QUESTION
How would you
describe your
networking skills?

Expert. Well connected and
a true "go-to" person.

b.

Good . A nice network, and I
stay in contact.

c.

Average. I connect with
people when asked and
help sometimes

d.

Below Average. I have a
Linked In profile but I am too
busy to do too much.

e.

Poor. I really don't do much
at all. Need to get started.
The competitive advantage of
social business.

What you’ll learn:
The impact of technology
demographics and behaviors on
learning and development.

The three key things we do in
social media and how they can
benefit our employee learning.

How these skills will benefit your
learning program and your
career.
In 2012 - 25% of the workforce
was comprised of Millennials.
By 2015 Millennials are
expected to be the
majority.
U.S. Bureau of Labor Statistics
Companies that adopt
social business are up to
26% more profitable than
their peers.
“The Digital Advantage: How Digital Leaders Outperform Their
Peers In Every Industry,” MIT and Capgemini
Top Social Media Web Sites
Total US Traffic Per Month – in Millions
180.7
YouTube
Facebook

141.1

Twitter

Pinterest
Linked In

93.8

Vimeo

76.6

Slideshare
47.5

22.1
4.6
Social Media in the Workplace

68%
57%

20%

CEO's Using LinkedIn

Companies NOT
Blocking Access at
Work

Employees Currently
Using SM at Work
J. Husband & H. Macleod
Gary Larson, The Far Side
TRADITIONAL

MODERN

L&D is “The Place for Learning”

•

L&D facilitates & enables
learning.

Hands-on content
design/development

•

Supervise SMEs

Focus on building and delivering
training programs and content.

•

Focus on building a learning
environment.

Learning as an event.

•

Learning as a continuous
process.

Learning driven by L&D
organization.

•

Learning driven by employees
and managers. A culture of
learning within the organization.

Source: Bersin by Deloitte 2013
Learning and
Development
Today

• Smaller and
decentralized
• Flat (fewer managers –
more specialists)
• Technology dependent
• Collaborative
• Network-based and
driven
• Content curators and
creators
COMPETENCIES FOR
LEARNING PROFESSIONALS
COLLABORATION

NETWORKING

Organization and team dynamics
Communication
Innovation

Building trust
Emotional intelligence
Conversation skills

LEADERSHIP SKILLS

People development
Communicating vision
Motivating and engaging

PRESENTATION SKILLS

Developing presentations
Verbal communication
Information design

DIGITAL LITERACY

Learning technology
Social technology
Content mastery
3 Things You Do In Social Media

CONNECT

LEARN
SHARE
CONNECT
•

The importance of
collaboration.

•

Model for
organizations and
teams.

•

Voice and
personalized
experience.
Who are you and why
should I talk to you?
Profile is about you.

What is your personal
brand?
• Training?
• HR?

Success comes from
sharing – not taking.
Information and Influence

Connect other people
based upon common
interests, needs and
expertise.
Influence networks and
find the important
pieces of data.
Connect with Thought Leaders
LEARN
• Need for speed.
• On-demand and
just-in-time.
• Knowing and
sharing.
• No boundaries.
Continuous Learning
SHARE
•

Interests.

•

Need to know.

•

Experiences and
application of
learning.

•

Questions and
answers.
Communities of Practices

•
•
•
•

Chats -Hashtags
Back Channels
LinkedIn groups
Facebook groups
“Groups of people
who share a concern
or a passion for
something they do —
and who learn how to
do it better as they
interact regularly.”
Etienne Wenger
Social learning isn’t a replacement for
training and employee development.
But it can accomplish what traditional
approaches often cannot. For
instance, this new technologyenabled approach can supplement
instruction with collaboration and cocreation and, in so doing, blur the
boundary between the instructor and
the instructed and enhance the
experience of all.

Foreword by Daniel Pink
How social
media skills can
impact and
improve your
internal training
program.

Communities of
practice.

Connect employees.

Continuous learning.
Why being
engaged in
social media will
benefit you
professionally.

Build credibility in your
field.

Connect with experts.

Ask, answer and
contribute.
3 Things You Do In Social Media

CONNECT

LEARN
SHARE
REMEMBER IT’S ACTUALLY
PRETTY FUN!
A NIMBLE LEARNING STRATEGY
CONTEXTUAL
role
location
plan

CONCISE
short videos
updates

INFORMAL
everyday
ad hoc

TIMELY
just in time
moment of
need

SOCIAL
discussions
observed
behaviors

MOBILE
anywhere
anytime
In a world of learning and development where
complexity is the enemy, BizLibrary has developed a
to delivering high
quality learning, anywhere, anytime.

MICHAEL ROCHELLE
Chief Strategy Officer
Brandon-Hall Group

BIZLIBRARY.COM
Learn the basics with
these videos…

BIZLIBRARY.COM
Free trial of the BizLibrary Collection or Demo

4,000+ Courses. 25 Topic Areas. Unlimited Access.

Cloud-based learning and performance management.

BIZLIBRARY.COM

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How to Apply Social Media Skills to Learning - Webinar 12-19-13

  • 1. How to Apply Social Media Skills to Learning WEBINAR brought to you by:
  • 2. 4,000+ Courses. 25 Topic Areas. Unlimited Access.
  • 3. a. POLL QUESTION How would you describe your networking skills? Expert. Well connected and a true "go-to" person. b. Good . A nice network, and I stay in contact. c. Average. I connect with people when asked and help sometimes d. Below Average. I have a Linked In profile but I am too busy to do too much. e. Poor. I really don't do much at all. Need to get started.
  • 4. The competitive advantage of social business. What you’ll learn: The impact of technology demographics and behaviors on learning and development. The three key things we do in social media and how they can benefit our employee learning. How these skills will benefit your learning program and your career.
  • 5. In 2012 - 25% of the workforce was comprised of Millennials. By 2015 Millennials are expected to be the majority. U.S. Bureau of Labor Statistics
  • 6. Companies that adopt social business are up to 26% more profitable than their peers. “The Digital Advantage: How Digital Leaders Outperform Their Peers In Every Industry,” MIT and Capgemini
  • 7. Top Social Media Web Sites Total US Traffic Per Month – in Millions 180.7 YouTube Facebook 141.1 Twitter Pinterest Linked In 93.8 Vimeo 76.6 Slideshare 47.5 22.1 4.6
  • 8. Social Media in the Workplace 68% 57% 20% CEO's Using LinkedIn Companies NOT Blocking Access at Work Employees Currently Using SM at Work
  • 9. J. Husband & H. Macleod
  • 10. Gary Larson, The Far Side
  • 11. TRADITIONAL MODERN L&D is “The Place for Learning” • L&D facilitates & enables learning. Hands-on content design/development • Supervise SMEs Focus on building and delivering training programs and content. • Focus on building a learning environment. Learning as an event. • Learning as a continuous process. Learning driven by L&D organization. • Learning driven by employees and managers. A culture of learning within the organization. Source: Bersin by Deloitte 2013
  • 12. Learning and Development Today • Smaller and decentralized • Flat (fewer managers – more specialists) • Technology dependent • Collaborative • Network-based and driven • Content curators and creators
  • 13. COMPETENCIES FOR LEARNING PROFESSIONALS COLLABORATION NETWORKING Organization and team dynamics Communication Innovation Building trust Emotional intelligence Conversation skills LEADERSHIP SKILLS People development Communicating vision Motivating and engaging PRESENTATION SKILLS Developing presentations Verbal communication Information design DIGITAL LITERACY Learning technology Social technology Content mastery
  • 14. 3 Things You Do In Social Media CONNECT LEARN SHARE
  • 15. CONNECT • The importance of collaboration. • Model for organizations and teams. • Voice and personalized experience.
  • 16. Who are you and why should I talk to you? Profile is about you. What is your personal brand? • Training? • HR? Success comes from sharing – not taking.
  • 17. Information and Influence Connect other people based upon common interests, needs and expertise. Influence networks and find the important pieces of data.
  • 19. LEARN • Need for speed. • On-demand and just-in-time. • Knowing and sharing. • No boundaries.
  • 21. SHARE • Interests. • Need to know. • Experiences and application of learning. • Questions and answers.
  • 22. Communities of Practices • • • • Chats -Hashtags Back Channels LinkedIn groups Facebook groups “Groups of people who share a concern or a passion for something they do — and who learn how to do it better as they interact regularly.” Etienne Wenger
  • 23. Social learning isn’t a replacement for training and employee development. But it can accomplish what traditional approaches often cannot. For instance, this new technologyenabled approach can supplement instruction with collaboration and cocreation and, in so doing, blur the boundary between the instructor and the instructed and enhance the experience of all. Foreword by Daniel Pink
  • 24. How social media skills can impact and improve your internal training program. Communities of practice. Connect employees. Continuous learning.
  • 25. Why being engaged in social media will benefit you professionally. Build credibility in your field. Connect with experts. Ask, answer and contribute.
  • 26. 3 Things You Do In Social Media CONNECT LEARN SHARE
  • 28. A NIMBLE LEARNING STRATEGY CONTEXTUAL role location plan CONCISE short videos updates INFORMAL everyday ad hoc TIMELY just in time moment of need SOCIAL discussions observed behaviors MOBILE anywhere anytime
  • 29. In a world of learning and development where complexity is the enemy, BizLibrary has developed a to delivering high quality learning, anywhere, anytime. MICHAEL ROCHELLE Chief Strategy Officer Brandon-Hall Group BIZLIBRARY.COM
  • 30. Learn the basics with these videos… BIZLIBRARY.COM
  • 31. Free trial of the BizLibrary Collection or Demo 4,000+ Courses. 25 Topic Areas. Unlimited Access. Cloud-based learning and performance management. BIZLIBRARY.COM