HOW TO
DEVELOP A

&
CONTENT STRATEGY
4,000+ Courses. 25 Topic Areas. Unlimited Access.
POLL QUESTION
My role as a
training
development
professional is
primarily to…

• Build and deliver
training programs and
c...
Classroom/ILT
Online - eLearning
On-the-Job
Maybe Other
Methods
A New Role for Corporate L&D
Traditional

Modern

L&D is “The Place for Learning”

L&D facilitates & enables learning.

Ha...
CONTENT STRATEGY
CURATE
CAPTIVATE
Authenticity
Engagement

Photo by Jhaymesisviphotography
CONDENSE
Relevant
Real time
Repeatable
Opinion

Add
value
Reusable and
shareable

COMMENTATE
EMPLOYEE TRAINING AND
DEVELOPMENT TODAY
EMPLOYEE TRAINING,
DEVELOPMENT &
LEARNING
What does it do?

What does it look
like...
WHAT DOES IT DO?
• Help employees perform
better.
• Provide resources and
tools.
• Training for jobs that
don’t exist toda...
ASTD Competencies 2013
BUSINESS SKILLS

INDUSTRY
KNOWLEDGE

INTERPERSONAL
SKILLS

•
•
•
•
•

GLOBAL MINDSET

PERSONAL SKIL...
LEADERSHIP
COMPETENCIES

THE IMPORTANCE
OF AGILITY
ALTERNATE COMPETENCIES FOR
LEARNING PROFESSIONALS
COLLABORATION

NETWORKING

Organization and team dynamics
Communication
...
WHAT DOES IT LOOK LIKE?
• Smaller and decentralized
•
•

Technology dependent

•

Collaborative

•

BIZLIBRARY.COM

Flat (...
WHO DOES IT?
•
•

Employees

•

Traditional roles still matter

•

Instructional designers

•

Classroom facilitators

•

...
Information and Influence
• The people who can
connect other people based
upon common interests,
needs and expertise.
• Pe...
Knowledge
= POWER

Influence
= POWER
For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by t...
LEARNING MUST BE JUST IN TIME AND
JUST FOR ME.

Michael Rochelle,
Chief Strategy Officer, Brandon Hall Group
TRADITIONAL eLEARNING COURSE OR FORMAL
LEARNING
LEARNING NUGGETS
EMBEDDED IN
WORK

FORMAL

 Instructor-Led
Training
 Virtual Classroom
 Games
 Simulations
 Testing &
Evaluation
 e-L...
A NIMBLE LEARNING STRATEGY
CONTEXTUAL
role
location
plan

CONCISE
short videos
updates

INFORMAL
everyday
ad hoc

TIMELY
j...
In a world of learning and development where
complexity is the enemy, BizLibrary has developed a
to delivering high
qualit...
How to Develop a Simple and Nimble Content Strategy - Webinar 01.16.14
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How to Develop a Simple and Nimble Content Strategy - Webinar 01.16.14

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Join Chris Osborn, VP of Marketing with BizLibrary, for a webinar about rethinking our learning content strategy. In this webinar we'll discuss:

The evolving role of training and development and critical competencies essential for today's professionals.

How learning content is changing and what you can do to harness that change.

The role of technology in meeting the needs of today's learners.

www.bizlibrary.com/webinars

Published in: Business, Technology
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How to Develop a Simple and Nimble Content Strategy - Webinar 01.16.14

  1. 1. HOW TO DEVELOP A & CONTENT STRATEGY
  2. 2. 4,000+ Courses. 25 Topic Areas. Unlimited Access.
  3. 3. POLL QUESTION My role as a training development professional is primarily to… • Build and deliver training programs and content. • Facilitate and build a learning environment. • Act as company therapist – hey we have an open door policy.
  4. 4. Classroom/ILT Online - eLearning On-the-Job Maybe Other Methods
  5. 5. A New Role for Corporate L&D Traditional Modern L&D is “The Place for Learning” L&D facilitates & enables learning. Hands-on content design/development Supervise SMEs Focus on building and delivering training programs and content. Focus on building a learning environment. Learning as an event. Learning as a continuous process. Learning driven by L&D organization. Learning driven by employees and managers. A culture of learning within the organization. Source: Bersin by Deloitte 2013 BIZLIBRARY.COM
  6. 6. CONTENT STRATEGY
  7. 7. CURATE
  8. 8. CAPTIVATE Authenticity Engagement Photo by Jhaymesisviphotography
  9. 9. CONDENSE Relevant Real time Repeatable
  10. 10. Opinion Add value Reusable and shareable COMMENTATE
  11. 11. EMPLOYEE TRAINING AND DEVELOPMENT TODAY EMPLOYEE TRAINING, DEVELOPMENT & LEARNING What does it do? What does it look like? Who does it? BIZLIBRARY.COM
  12. 12. WHAT DOES IT DO? • Help employees perform better. • Provide resources and tools. • Training for jobs that don’t exist today. BIZLIBRARY.COM
  13. 13. ASTD Competencies 2013 BUSINESS SKILLS INDUSTRY KNOWLEDGE INTERPERSONAL SKILLS • • • • • GLOBAL MINDSET PERSONAL SKILLS TECHNOLOGY LITERACY KNOWLEDGE MANAGEMENT COACHING INTEGRATED TALENT MANAGEMENT MANAGING LEARNING PROGRAMS EVALUATING LEARNING IMPACT • • • • • LEARNING TECHNOLOGIES TRAINING DELIVERY INSTRUCTIONAL DESIGN PERFORMANCE IMPROVEMENT CHANGE MANAGEMENT AREAS OF EXPERTISE
  14. 14. LEADERSHIP COMPETENCIES THE IMPORTANCE OF AGILITY
  15. 15. ALTERNATE COMPETENCIES FOR LEARNING PROFESSIONALS COLLABORATION NETWORKING Organization and team dynamics Communication Innovation Building trust Emotional intelligence Conversation skills LEADERSHIP SKILLS People development Communicating vision Motivating and engaging PRESENTATION SKILLS Developing presentations Verbal communication Information design DIGITAL LITERACY Learning technology Social technology Content mastery
  16. 16. WHAT DOES IT LOOK LIKE? • Smaller and decentralized • • Technology dependent • Collaborative • BIZLIBRARY.COM Flat (fewer managers – more specialists) Network-based and driven
  17. 17. WHO DOES IT? • • Employees • Traditional roles still matter • Instructional designers • Classroom facilitators • Administrators • BIZLIBRARY.COM Informal Leaders EVERYONE
  18. 18. Information and Influence • The people who can connect other people based upon common interests, needs and expertise. • People who can influence these networks and find the important pieces of data. BIZLIBRARY.COM
  19. 19. Knowledge = POWER Influence = POWER
  20. 20. For the first time, an entire generation has grown up watching content on their own terms. This generation is defined by the Internet, mobile, and social – consuming content when and where they want. Gunnard Johnson, Google's Advertising Research Director
  21. 21. LEARNING MUST BE JUST IN TIME AND JUST FOR ME. Michael Rochelle, Chief Strategy Officer, Brandon Hall Group
  22. 22. TRADITIONAL eLEARNING COURSE OR FORMAL LEARNING
  23. 23. LEARNING NUGGETS
  24. 24. EMBEDDED IN WORK FORMAL  Instructor-Led Training  Virtual Classroom  Games  Simulations  Testing & Evaluation  e-Learning SOCIAL LEARNING AND ON-DEMAND LEARNING      Performance Support Customer Feedback Rotational Assignment After Action Reviews Development Planning          Search Books | Articles Videos | Podcasts Learning Portals Wikis | Blogs Forums | CoPs Social Networks Expert Directories Coaching | Mentoring LEARNING CONTENT IS ANYTHING
  25. 25. A NIMBLE LEARNING STRATEGY CONTEXTUAL role location plan CONCISE short videos updates INFORMAL everyday ad hoc TIMELY just in time moment of need SOCIAL discussions observed behaviors MOBILE anywhere anytime
  26. 26. In a world of learning and development where complexity is the enemy, BizLibrary has developed a to delivering high quality learning, anywhere, anytime. MICHAEL ROCHELLE Chief Strategy Officer Brandon-Hall Group BIZLIBRARY.COM

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